Marketing News

Dindigul Thalappakatti

The legacy biryani brand has released three brand films in Malayalam, Tamil and Kannada conceptualised and directed by Group M's Msix

exchange4media Staff Oct 31, 2022 11:19 AM


The video campaign #TarakkiKiTayari is aimed at millennials who are focussed on self-growth

exchange4media Staff Oct 30, 2022 10:00 AM


The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival

exchange4media Staff Oct 29, 2022 8:12 AM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM

Lupita Nyong’o

Nyong’o will support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered

exchange4media Staff Oct 27, 2022 5:11 PM


The cricketer will be endorsing the brand's Hair Volumizing Powder Wax and Hair Removal Cream Spray

exchange4media Staff Oct 27, 2022 2:25 PM


Kickstarting the campaign, the brand has released some behind-the-scenes footage

exchange4media Staff Oct 27, 2022 12:47 PM


The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM

dry shampoo

Unilever Plc has recalled 19 popular brands of dry shampoo brands that were contaminated with benzene

exchange4media Staff Oct 26, 2022 5:47 PM


The association is expected to spark a new chemistry to propel the brand forward, the company said

exchange4media Staff Oct 26, 2022 1:26 PM

Sanjeev Wadhwa

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

Shantanu David Oct 26, 2022 8:56 AM

WOW Skin Science

Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization

Karan Chowdhary Oct 24, 2022 8:27 AM

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