The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

In this campaign, Bajaj Finance Ltd will offer pocket insurance that covers morning walk accident and gym injuries at the lowest premiums

exchange4media Staff Jan 20, 2020 3:27 PM

The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg

exchange4media Staff Jan 20, 2020 1:40 PM

The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions

exchange4media Staff Jan 20, 2020 11:58 AM

The brand’s association with Myntra is set to enhance its reach further, especially in Tier 2 and 3 cities and towns across the country

exchange4media Staff Jan 20, 2020 11:09 AM

The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts

exchange4media Staff Jan 20, 2020 9:12 AM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff Jan 18, 2020 11:12 AM

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff Jan 18, 2020 8:08 AM

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff Jan 18, 2020 7:57 AM

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff Jan 18, 2020 7:33 AM

The wired earphones have been specifically designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass

exchange4media Staff Jan 17, 2020 2:01 PM

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

The Game of Thrones actor has been roped in for Clinique's iD collection

exchange4media Staff Jan 16, 2020 11:06 AM

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM