An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'

exchange4media Staff Mar 2, 2020 8:32 AM

At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative

exchange4media Staff Mar 2, 2020 8:31 AM

According to estimates, ads targeted at readers based on predicted moods rather than their previous behaviour have improved click-through rate by 40%

Misbaah Mansuri Mar 2, 2020 8:00 AM

The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

The Pitch CMO Summit - Mumbai 2020, was held on February 28th, under the theme 'The Big Brand Story’

exchange4media Staff Feb 29, 2020 10:17 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

At the Pitch CMO Summit - Mumbai 2020, Ahteram Uddin, Director of Sales Operations, ByteDance India, spells out how brands can democratize creativity

exchange4media Staff Feb 29, 2020 9:26 AM

Sharma the Head of Marketing at Xiaomi India explains how in just five years, the brand beat competition to become number one in India with its high-quality-yet-honest-pricing & fans-first approach

exchange4media Staff Feb 29, 2020 8:48 AM

At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line

exchange4media Staff Feb 29, 2020 8:47 AM

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

exchange4media Staff Feb 28, 2020 9:34 PM

Smart, who is the Head of Alliance, Asia Pacific & Japan – IBM in support of Acoustic, spoke about how marketers can future-proof their businesses by embracing AI instead of fearing it

exchange4media Staff Feb 28, 2020 7:00 PM

At the twelfth edition of the Summit, Agarwal shared valuable insights on brand building in her session titled 'ZEE - Weaving An Extraordinary Brand Story'

exchange4media Staff Feb 28, 2020 6:02 PM

According to The Reykjavik Index for Leadership survey, India’s acceptability of both men and women in leadership positions for defence is higher than the global average

Anjali Thakur Feb 28, 2020 8:34 AM

Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning

Ruhail Amin Feb 27, 2020 4:06 PM

The partnership aims to empower women to protect themselves against common health issues such as UTI

exchange4media Staff Feb 27, 2020 3:26 PM

As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey

exchange4media Staff Feb 27, 2020 2:44 PM

Dream11 will be the ‘Title Sponsor’ for all European Cricket Series matches

exchange4media Staff Feb 27, 2020 2:13 PM

In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness

exchange4media Staff Feb 27, 2020 12:16 PM

Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad

exchange4media Staff Feb 27, 2020 8:27 AM

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM