The campaign displays a mix of introductory videos and content featuring real people with their Fluid Art paintings

exchange4media Staff Aug 25, 2020 11:51 AM

As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it

exchange4media Staff Aug 25, 2020 9:01 AM

The Chief Operating Officer talks about the brand's commitment to support the underprivileged and bridge the digital divide

Misbaah Mansuri Aug 25, 2020 8:33 AM

Fast&Up will be associating with the three-time IPL champions for the upcoming season

exchange4media Staff Aug 24, 2020 3:21 PM

The nationwide campaign was created for the brand's newly-launched disinfectant solution generator

exchange4media Staff Aug 24, 2020 1:57 PM

Guest Column: Dutta, Executive Director (Corporate Affairs), SAIL writes why the businesses that spot the trend and seize new opportunities emerge as market winners

Sumita Dutta Aug 24, 2020 8:51 AM

The campaign narrates the story of one special Agarbatti for all forms of Ganapathi.

exchange4media Staff Aug 23, 2020 6:00 PM

The brand has associated itself with various health, food, and lifestyle content creators to educate people about different ways they can consume Munchilicious Granola

exchange4media Staff Aug 23, 2020 4:00 PM

As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market

exchange4media Staff Aug 22, 2020 6:05 PM

The digital campaign stars Vijay Raaz as an undercover electrician

exchange4media Staff Aug 22, 2020 9:12 AM

The ad campaign, which has been shot by Prodigious, delves on the dual personality trait within humans, which often leads us to make contradicting decisions on any given matter

exchange4media Staff Aug 22, 2020 8:35 AM

Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer

Simran Sabherwal Aug 22, 2020 7:59 AM

The brand campaign comprises a series of films that have been conceptualized with a focus on immunity-boosting ingredients

exchange4media Staff Aug 22, 2020 7:33 AM

Mumbai-based Retailer Madam Home will be among the first to offer e-commerce services to customers through ‘AnyDukaan’ app

exchange4media Staff Aug 21, 2020 7:23 PM

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

exchange4media Staff Aug 21, 2020 12:57 PM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

e4m MarTech League Leadership series: Sohum, Founder, Chairman & CEO, Affle, in converation with Dr Annurag Batra - Chairman & Editor-in Chief, exchange4media & BW

exchange4media Staff Aug 21, 2020 8:59 AM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

While preserving their names and unique identity, organizations of the Russian nuclear industry will get unified logos based on the trademark of the State Atomic Energy Corporation Rosatom

exchange4media Staff Aug 20, 2020 5:11 PM

The Founder, Chairman & CEO of affle, will talk to Dr Annurag Batra - Chairman & Editor-in Chief, exchange4media & BW

exchange4media Staff Aug 20, 2020 9:04 AM