Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season

Eularie Saldanha Oct 22, 2020 9:01 AM

Industry leaders along with Jury Chair Dr. R S Sodhi, Managing Director, AMUL, came together under one virtual roof to select the best outcome-driven content marketing campaigns

exchange4media Staff Oct 22, 2020 8:12 AM

Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season

exchange4media Staff Oct 20, 2020 1:24 PM

The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands

exchange4media Staff Oct 20, 2020 1:21 PM

It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information

exchange4media Staff Oct 20, 2020 10:47 AM

The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

Chicnutrix to provide skincare and hair nutrition solutions for all participants

exchange4media Staff Oct 19, 2020 4:15 PM

The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications

exchange4media Staff Oct 19, 2020 4:13 PM

The proprietary global study Meaningful Brands 2020: COVID edition identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic

exchange4media Staff Oct 19, 2020 2:44 PM

The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds

exchange4media Staff Oct 19, 2020 1:46 PM

Television actors Anita Hassanandani and Krystle D’souza have participated in the challenge

exchange4media Staff Oct 19, 2020 12:22 PM

The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood

exchange4media Staff Oct 17, 2020 8:34 AM

Harbhajan Singh joins list of Captain’s brand ambassadors which includes Sourav Ganguly, Subahshree Ganguly, Mimi Chakraborty and Nusrat Jahan

exchange4media Staff Oct 16, 2020 5:05 PM

GSK created an online awareness campaign on Quora, gaining good frequency in delivering higher impression and CTR at a good CTV

exchange4media Staff Oct 16, 2020 4:51 PM

Sharma will feature in the brand's upcoming digital campaign that will go live this month

exchange4media Staff Oct 16, 2020 3:06 PM

Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment

exchange4media Staff Oct 16, 2020 9:12 AM