Marketing

As the official partner for the Indian Premier League, Tasty Treat unveils a marketing campaign that unfolds unlimited entertainment for its consumers

exchange4media Staff 27-March-2019

Cannes Lions has selected 15 women this year for the programme. The initiative addresses the lack of female creative leaders by identifying & facilitating the development of talented creative women

exchange4media Staff 27-March-2019

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff 27-March-2019

The report has evaluated nine media agencies and assessed them across 26 criteria

exchange4media Staff 27-March-2019

Tilt Brand Solutions has conceived and created 6 films in 6 different languages

exchange4media Staff 27-March-2019

Venue, the name for the ‘New Connected Sports Utility Vehicle’, refers to a ‘place’ where people want to be seen

exchange4media Staff 27-March-2019

Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt to technology & innovation and more

exchange4media Staff 27-March-2019

The season’s opening weekend witnessed close to 1.4 million Tweets as fans join in the global cricket conversation

exchange4media Staff 26-March-2019

To sponsor Royal Challengers Bangalore, Rajasthan Royals and Sunrisers Hyderabad

exchange4media Staff 26-March-2019

Amul has collaborated with Almond Branding for an end-to-end brand building, packaging design, and communication design

exchange4media Staff 26-March-2019

The computer networking training institute has come on board to support the Delhi Capitals for IPL 2019

exchange4media Staff 26-March-2019

Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you

exchange4media Staff 26-March-2019

Extension of association with Rohit underlines how the brand continues to inspire young India through the stories of Indian icons

exchange4media Staff 26-March-2019

As per the partnership, a version of ZEE5 app will now be available on Jio KaiOS phones 

exchange4media Staff 26-March-2019

Guest Column: Kapadia, Global Head of Marketing- Tata Communications & MD of F1 Business, tells us how storytellers must engineer relevant platforms that bring stories to a wider audience of fans

Mehul Kapadia 26-March-2019

Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more

Anjali Thakur 26-March-2019

Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper

exchange4media Staff 25-March-2019

Top Indian golfers Shubhankar Sharma and Anirban Lahiri to lead the field for India

exchange4media Staff 25-March-2019

The PepsiCo Foundation is working with WaterAid in southern India to bring clean water by restoring wells, harvesting rainwater in schools and building piped water supply systems

exchange4media Staff 25-March-2019