Marketing News
tata pravesh

The film by Wunderman Thompson is a follow-up to the brand's previous campaign, which drove home the message of staying indoors

exchange4media Staff Jun 8, 2020 2:14 PM

Rahul Jain

Guest Column: Rahul Jain, Creative Strategist at Sideways, writes how brands can take the right marketing decisions to ensure a quick demand recovery once the world moves into the ‘new normal’

Rahul Jain Jun 8, 2020 8:55 AM

oriflame

Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset

exchange4media Staff Jun 7, 2020 12:00 AM

Uber #SaferForEachOther

The campaign film features several riders urging future riders to ensure personal safety and hygiene

exchange4media Staff Jun 6, 2020 8:00 PM

paytm

Aligning with the day's theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah

exchange4media Staff Jun 6, 2020 1:24 PM

Data Driven Marketing Mindset

Industry leaders deliberated on how organizations can create a strong data-driven culture

exchange4media Staff Jun 6, 2020 8:52 AM

Content Jam

The session will be moderated by Gurpreet Singh, Co-Founder and COO, One Digital Entertainment

exchange4media Staff Jun 5, 2020 7:23 PM

CavinKare SaaFoo

The brand to also launch India’s first meat and seafood wash in a sachet format

exchange4media Staff Jun 5, 2020 4:16 PM

wow

In keeping the UN theme of 'For Nature', the #TrashYourSpam campaign targets digital pollution and its impact on the environment

exchange4media Staff Jun 5, 2020 1:55 PM

environment

Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures

Sanstuti Nath Jun 5, 2020 8:33 AM

Manish Sapra

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

e4m webinar series: 'Building Communities Through Sports Post COVID-19'

In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events

exchange4media Staff Jun 5, 2020 8:09 AM

Forevermark Environment Day

Forevermark has launched numerous initiatives to ensure responsible business practices

exchange4media Staff Jun 5, 2020 12:00 AM

LinkedIn In It Together Campaign

The campaign features real stories of members across career stages, and how they are adapting, innovating, and leaning on their networks to push forward in this new world of work

exchange4media Staff Jun 4, 2020 2:59 PM

adidas

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the HOMETEAMHERO Challenge to inspire more women to embrace fitness

exchange4media Staff Jun 4, 2020 2:51 PM

Content Marketing

Guest Column: Rajan Srinivasan, CEO & Founder, Scatter, writes on why it pays to refresh your content

Rajan Srinivasan Jun 4, 2020 2:24 PM

Naren Ambwani

At a webinar hosted by ZEUS Coaching, Naren Ambwani, Former Director, Disney Broadcasting, shed light on how we can train our minds in the midst of the COVID- 19 crisis

exchange4media Staff Jun 4, 2020 8:28 AM