Marketing News
Kelloggs Breakfast Se Badhkar

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

bajaj finserv

In this campaign, Bajaj Finance Ltd will offer pocket insurance that covers morning walk accident and gym injuries at the lowest premiums

exchange4media Staff Jan 20, 2020 3:27 PM

Panasonic

The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg

exchange4media Staff Jan 20, 2020 1:40 PM

WolfzHowl

The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions

exchange4media Staff Jan 20, 2020 11:58 AM

Mahesh Babu The Humbl Co

The brand’s association with Myntra is set to enhance its reach further, especially in Tier 2 and 3 cities and towns across the country

exchange4media Staff Jan 20, 2020 11:09 AM

SBAC

The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts

exchange4media Staff Jan 20, 2020 9:12 AM

Women Cricket Team

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Joy Skincare Just Hire One

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

Tanhaji

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff Jan 18, 2020 11:12 AM

Saint Gobain

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

Farhan Akhtar Kingfisher Ultra

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff Jan 18, 2020 8:08 AM

Tata AIG

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff Jan 18, 2020 7:57 AM

Swiggy

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff Jan 18, 2020 7:33 AM

Carvaan Earphones

The wired earphones have been specifically designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass

exchange4media Staff Jan 17, 2020 2:01 PM

Jeremy Hocking

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Manyavar

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

Viacom18 MTV Nishedh

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

Aditi Rao Hydari Mithali Raj and Shakti Mohan

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

true balance one source

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM