The service, in association with Dominiche Productions, will have specially curated content across genres for senior citizens

exchange4media Staff Jul 17, 2019 2:54 PM

The final round of battle was fought between #AkshayCPL and #SalmanCPL teams and both were trending on Vigo Video app’s top two positions

exchange4media Staff Jul 17, 2019 2:33 PM

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan Jul 17, 2019 8:46 AM

The brand recently brought in Katrina Kaif as the brand ambassador

exchange4media Staff Jul 16, 2019 3:37 PM

Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself

Shreshtha Verma Jul 16, 2019 3:37 PM

SOCXO will help Clarion Technologies develop on employer branding and enable social selling

exchange4media Staff Jul 16, 2019 11:43 AM

The account was won post a multi-agency pitch. Blink will now look after Nayara’s social media, ORM and media-led campaigns

exchange4media Staff Jul 16, 2019 11:34 AM

The men's multi-vitamin and mineral brand also unveiled an integrated ad campaign featuring Virat Kohli

exchange4media Staff Jul 16, 2019 11:29 AM

Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value

Shweta Raaj Singh Jul 16, 2019 8:46 AM

The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content

Shikha Paliwal Jul 16, 2019 8:44 AM

For MG and Liverpool fans in India, the partnership will enable VIP access to the Club’s training sessions, autographed merchandise, match viewing experiences, and more

exchange4media Staff Jul 15, 2019 6:02 PM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

The in-app campaign #Skills4All, which has garnered over 217.7 million views on TikTok, supports NSDC’s vision to promote skill development among Indian youth

exchange4media Staff Jul 15, 2019 2:44 PM

The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

exchange4media Staff Jul 15, 2019 2:28 PM

The plunge is because consumers are reeling under high cost of living and feeling strapped for funds for daily spends and investments, also due to the dismal performance of the economy

exchange4media Staff Jul 15, 2019 11:41 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business

Shikha Paliwal Jul 15, 2019 8:20 AM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM