The company also announced new additions to its male grooming portfolio with its patented BT 9000 series of Havells trimmers

exchange4media Staff Sep 17, 2019 2:58 PM

Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional

exchange4media Staff Sep 17, 2019 8:53 AM

The theme of the Sept 24 event is ‘Creativity First: Brand Engagement In The Connected Era’

exchange4media Staff Sep 17, 2019 8:46 AM

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

The project was carried out in collaboration with the Delhi government

exchange4media Staff Sep 16, 2019 3:13 PM

The account will be serviced from the agency’s Mumbai office

exchange4media Staff Sep 16, 2019 1:02 PM

The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app

exchange4media Staff Sep 16, 2019 12:10 PM

Some of our past winners include former Viacom18 COO Raj Nayak, WPP Country Manager CVL Srinivas and Dailyhunt’s Founder-CEO Virendra Gupta and President Umang Bedi

exchange4media Staff Sep 16, 2019 8:41 AM

Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend

Nafisa Shaheen Sep 16, 2019 8:40 AM

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points

exchange4media Staff Sep 13, 2019 7:18 PM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

The daylong event was held on September 11, 2019 at Hotel Leela Ambience, Gurugram

exchange4media Staff Sep 13, 2019 8:27 AM

Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal

exchange4media Mumbai Bureau Sep 13, 2019 8:08 AM

As part of the initiative, the brand has also launched a website www.absamjhautanahin.com for a simplified understanding of laws around women’s rights

exchange4media Staff Sep 12, 2019 12:41 PM

George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more

Shreshtha Verma Sep 12, 2019 8:44 AM

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

Madison Media walks away with 9 metals, including a gold

exchange4media Staff Sep 11, 2019 10:26 PM