Marketing News

Shreya Sachdev

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium

Shantanu David Apr 5, 2022 8:39 AM

Pride of India

In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

Cadbury Dairy Milk Campaign

Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising

exchange4media Staff Apr 4, 2022 8:30 AM

PharmEasy Campaign

The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India

exchange4media Staff Apr 4, 2022 7:59 AM


The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3

exchange4media Staff Apr 1, 2022 6:55 PM


The agency will create engagement opportunities and interactions with teenagers and kids

exchange4media Staff Apr 1, 2022 12:02 PM

Tara Sutaria

The actor will be endorsing the Spring-Summer and Autumn-Winter Collection of the brand

exchange4media Staff Mar 31, 2022 2:55 PM

Ritu Kumar campaign

The campaign will run across brand stores, social media platforms and OOH hoarding in Delhi-NCR, Mumbai, Bangalore, Kolkata and Chennai

exchange4media Staff Mar 31, 2022 1:24 PM

Power play

Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth

exchange4media Staff Mar 31, 2022 12:51 PM


Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022

Alok Pandey Mar 31, 2022 11:21 AM


With #StayPlayful as Oreo’s theme this World Cookie Day, Vserv crafted an AR-based gamified experience for Facebook, Instagram and In-Apps

exchange4media Staff Mar 31, 2022 9:54 AM

Vijay Kumar Mikkilineni

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season

Shantanu David Mar 31, 2022 8:49 AM

Sasha Chhetri

Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more

Ritika Raj Mar 31, 2022 8:30 AM

Moksh Chopra

Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more

Ritika Raj Mar 31, 2022 8:27 AM

Keerthy Suresh and Sonam Kapoor

The creative and script have been developed by marketing agency Ripple Links

exchange4media Staff Mar 30, 2022 1:55 PM

Nielsen Holdings

The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal

exchange4media Staff Mar 29, 2022 7:12 PM

Parcos Beauty Influencer Awards 2022

The awards were divided into 4 categories-Best in Class, Emerging Influencers, Platform & Category Influencers & Creative Influencers

exchange4media Staff Mar 29, 2022 2:08 PM

Ayushmann Khurrana

The actor will feature in a series of campaigns for the brand, starting this April

exchange4media Staff Mar 29, 2022 1:42 PM