Marketing News
Equitas is partnering with Chennai Super Kings for the 4th time
exchange4media Staff Apr 5, 2022 10:45 AM
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
Shantanu David Apr 5, 2022 8:39 AM
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
Mansi Sharma Apr 5, 2022 8:14 AM
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
exchange4media Staff Apr 4, 2022 8:30 AM
The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India
exchange4media Staff Apr 4, 2022 7:59 AM
The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3
exchange4media Staff Apr 1, 2022 6:55 PM
The agency will create engagement opportunities and interactions with teenagers and kids
exchange4media Staff Apr 1, 2022 12:02 PM
The actor will be endorsing the Spring-Summer and Autumn-Winter Collection of the brand
exchange4media Staff Mar 31, 2022 2:55 PM
The campaign will run across brand stores, social media platforms and OOH hoarding in Delhi-NCR, Mumbai, Bangalore, Kolkata and Chennai
exchange4media Staff Mar 31, 2022 1:24 PM
Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth
exchange4media Staff Mar 31, 2022 12:51 PM
Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022
Alok Pandey Mar 31, 2022 11:21 AM
With #StayPlayful as Oreo’s theme this World Cookie Day, Vserv crafted an AR-based gamified experience for Facebook, Instagram and In-Apps
exchange4media Staff Mar 31, 2022 9:54 AM
Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season
Shantanu David Mar 31, 2022 8:49 AM
Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more
Ritika Raj Mar 31, 2022 8:30 AM
Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more
Ritika Raj Mar 31, 2022 8:27 AM
The marketing heads were honoured for their landmark works executed in 2021
exchange4media Staff Mar 30, 2022 10:05 PM
The creative and script have been developed by marketing agency Ripple Links
exchange4media Staff Mar 30, 2022 1:55 PM
The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal
exchange4media Staff Mar 29, 2022 7:12 PM
The awards were divided into 4 categories-Best in Class, Emerging Influencers, Platform & Category Influencers & Creative Influencers
exchange4media Staff Mar 29, 2022 2:08 PM
The actor will feature in a series of campaigns for the brand, starting this April
exchange4media Staff Mar 29, 2022 1:42 PM
