Marketing News
parle

Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms

exchange4media Staff Jan 25, 2021 11:49 AM

beardo

The new brand film highlights what it takes to be a true 'Beardo'

exchange4media Staff Jan 25, 2021 11:37 AM

mondelez

Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM

LG-CSR Initiative

The initiative, dedicated to the soldiers of India, was started 3 years ago to salute their spirit of generous contribution and service towards the nation

exchange4media Staff Jan 23, 2021 4:00 PM

whitehat

The brand is currently running campaigns, i#RealKidsOfWHJr and #YoungAchieversOfWHJr, which demonstrate the real-world applications of coding

exchange4media Staff Jan 23, 2021 1:06 PM

Magicbricks campaign

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

annual Future 100 report by Wunderman Thompson

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors

exchange4media Staff Jan 22, 2021 4:11 PM

ABP Studios

Avinash Pandey, CEO, ABP Network, said that they are taking an important step towards engaging with the new-age content consumers of this era

exchange4media Staff Jan 22, 2021 2:26 PM

flipkart

The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries

exchange4media Staff Jan 22, 2021 1:19 PM

Ajay Gupte

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

Manzar Studio

The studio aims to create and curate stories from the world over to feed the growing appetite of India’s digital content consumption

exchange4media Staff Jan 21, 2021 1:26 PM

Stratefix-Jivraj Tea

As a part of the mandate, Stratefix will help the brands with strategy and execution to scale up the sales

exchange4media Staff Jan 21, 2021 12:56 PM

Shalini Rao

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

Star Sports Campaign

Bringing the campaign to life, Boman Irani plays an avid Team India fan who is the general manager of the hotel where the England cricket team is put up

exchange4media Staff Jan 20, 2021 4:45 PM

R Madhavan - WhiteHat Jr

The actor spent time with the young creators to understand their inspiration, quizzing them about the development process and their experiences of learning to code

exchange4media Staff Jan 20, 2021 2:31 PM

Vivek Pandey

Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI

Vivek Pandey Jan 20, 2021 8:46 AM