Marketing News
orient bell

Though a heartwarming video, Orient Bell Tiles thanks the most vulnerable segment among the unorganised workforce in the country

exchange4media Staff Jan 26, 2020 2:00 PM

bajaj finserv

#TravelOnEMI campaign aims to benefit a wide customer base through exciting social media contests and games

exchange4media Staff Jan 26, 2020 10:15 AM

melorra

The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day

exchange4media Staff Jan 25, 2020 4:05 PM

Panga and Alliance Tyres

As part of the association, a co-branded TV & digital campaign will be rolled out on platforms such as Voot, ZEE5, SonyLIV, MX player, Youtube, Facebook and Instagram

exchange4media Staff Jan 23, 2020 6:23 PM

Marcel Blake and Stephen Forth

Marcel Blake, previous MD of Dominion will take up the role of Operations Director and will report to Stephen Forth, Managing Director of AKQA New Zealand

exchange4media Staff Jan 23, 2020 3:22 PM

Tata Motors

Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up

Christina Moniz Jan 23, 2020 12:22 PM

Instagram

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Swagat Sarangi

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM

Wave X

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Swiggy Creative

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Reliance retail

During the 5 days of Full Paisa Vasool Sale, customers can avail great offers on the entire product range including grocery, homeware and other merchandise

exchange4media Staff Jan 22, 2020 6:32 PM

Alia Bhatt for Vicco

Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants

exchange4media Staff Jan 22, 2020 1:05 PM

Ebix

As part of the deal for the NZC Home Series, Ebix will have the status of the ‘Powered By’ sponsor for India’s entire six-week tour of New Zealand

exchange4media Staff Jan 22, 2020 11:18 AM

Odisha Tourism campaign

The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign

Anjali Thakur Jan 22, 2020 10:44 AM

Vijay Subramaniam

Subramaniam, Co-founder & CEO of KWAN, said the company ended the financial year 2018-19 with a top-line increase of 25% and expanded business in different verticals

Sonam Saini Jan 22, 2020 8:49 AM

Nielsen FMCG Report

According to Nielsen's Quarterly FMCG Snapshot report, last quarter of 2019 saw the FMCG industry grow at 6.6% indicating an arrest as against the sharp slowdown witnessed in the previous quarters

exchange4media Staff Jan 21, 2020 3:39 PM

Self Ticketing Zones

Located at high traffic locations across 25 central railway stations in Mumbai, the STZ will offer content from Zee TV, Zee Cinema, &Pictures, Zee Bollywood and ZEE5 India

exchange4media Staff Jan 21, 2020 2:36 PM

MS Dhoni

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

Video based ads

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma Jan 21, 2020 8:48 AM