Marketing
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans
Colorbar announced the launch of ‘Glitter Me All’ collection with the actor and beauty icon
exchange4media Staff 28-March-2019
The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers
exchange4media Staff 28-March-2019
The survey highlights that 24 per cent Indians are doubtful of the authenticity of EVM. The survey saw participation from over 2 lakh subscribers across the country
exchange4media Staff 28-March-2019
With new product, Amway India is looking at increasing market penetration of liquid hand wash products
exchange4media Staff 28-March-2019
Asian Paints to engage in on-ground and on-air activities planned for the network and consumers at large
exchange4media Staff 28-March-2019
A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019
exchange4media Staff 28-March-2019
Bhuvan to be part of multiple campaigns; Lenskart app’s interface to have section called #BBkeFrames
exchange4media Staff 28-March-2019
From April 1 to June 30, 2019, LaLiga Football Schools will be hosting special training camps for students in 8 cities in India
exchange4media Staff 28-March-2019
The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions
exchange4media Staff 28-March-2019
Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences
exchange4media Staff 28-March-2019
The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its President, Syed Amjad Ali
exchange4media Staff 28-March-2019
ZAP Subscribe facilitates owning a car without down-payments, servicing and maintenance hassles
exchange4media Staff 28-March-2019
Gozoop has retained the team's digital mandate for the fourth consecutive year and will take charge of the digital and content creation duties for the brand throughout this IPL season
exchange4media Staff 28-March-2019
APL Apollo has also appointed The Crayons Network to kick off a 360-degree brand campaign to leverage the association with Delhi Capitals and the IPL
exchange4media Staff 28-March-2019
Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30th April 2019.
exchange4media Staff 28-March-2019
Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner
Genesis BCW as the official communications partner will support the TEDx platform and showcase its electric line-up of unstoppable women speakers and their inspiring stories
exchange4media Staff 27-March-2019
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