Marketing News
Thums Up + Olympics

The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event

exchange4media Staff Jul 6, 2021 3:39 PM

Koji Wada

Wada replaces Haruto Iwata, who moves on to his new role as MD, APAC

exchange4media Staff Jul 6, 2021 12:01 PM


Ajay Singh, a Smart City specialist, has been appointed as Vice President to spearhead the Indeed Smart City initiative

exchange4media Staff Jul 6, 2021 11:57 AM


As part of the campaign, the actor will star in a series of digital videos

exchange4media Staff Jul 6, 2021 11:50 AM


L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business

Mansi Sharma Jul 6, 2021 8:10 AM

Tata tea

Actors Ayushmann Khurrana, Bhumi Pednekar and Dia Mirza have come together to take Tata Tea #SabKeLiye #JaagoRe pledge 

exchange4media Staff Jul 5, 2021 6:47 PM

jk cement

The brand identity is in sync with the changing times while reflecting the company’s core values and a rich legacy of trust, the company said

exchange4media Staff Jul 5, 2021 12:23 PM

Piyush Choudhary

Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business

Javed Farooqui Jul 5, 2021 8:41 AM

Ranbir Kapoor

4 lucky messages will be chosen to be delivered by the actor on OPPO’s Instagram channel as part of this campaign

exchange4media Staff Jul 4, 2021 6:00 PM

Tata Capital Campaign

This campaign comprises a series of three videos which features a fun loving conversation between a father and a daughter

exchange4media Staff Jul 4, 2021 4:00 PM

Britannia Good Day

The campaign is centred on the element of surprise by having entertainment gurus in completely unexpected avatar

exchange4media Staff Jul 4, 2021 2:00 PM


The video for hair colour brand Streax has been created and conceptualized by Lowe Lintas and directed by Gauri Shinde

exchange4media Staff Jul 3, 2021 9:07 AM


The Danish sportswear brand is looking at this partnership as an avenue to invest in Indian football and further explore new paths to develop the sport in India

exchange4media Staff Jul 2, 2021 2:48 PM


Chopra-Jonas will be the face of major beauty campaigns and product launches throughout 2021 and beyond

exchange4media Staff Jul 2, 2021 1:25 PM

Bombay Shaving Company

The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films

exchange4media Staff Jul 2, 2021 12:48 PM

Prashant Desai

Desai has strategic media experience spanning more than 17 years across multiple categories

Ruhail Amin Jul 2, 2021 11:49 AM

Mahindra & Mahindra

Harish Lalchandi will now helm marketing for automotive biz with a focus on digital initiatives. Neha Anand will head digital marketing, CRM & communications

exchange4media Staff Jul 2, 2021 10:03 AM


In the last year, the virtual digital experience platform successfully delivered and executed over 75 events, from webinars to product launches

exchange4media Staff Jul 2, 2021 9:42 AM