Marketing News
Dr Velumani

At the first edition of the e4m Health Communication Conference, Dr A Velumani, Chairman and MD, Thyrocare Technologies Ltd., delivered the valedictory address on ‘Frugality and Prosperity’

exchange4media Staff Mar 6, 2020 8:35 AM

Praful Akali Medula

At the 1st edition of e4m Health Communication Conference, Praful Akali, Founder & MD, Medula Communications, talks about the importance of real storytelling in the healthcare sector

exchange4media Staff Mar 6, 2020 8:20 AM

Kuldeep Chaudhary

At the e4m Health Communications Conference, Kuldeep Chaudhary, CEO & co-founder of ADOHM explained how healthcare businesses can leverage their own data with AI & machine learning

exchange4media Staff Mar 6, 2020 8:18 AM

Health Marcom Awards

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

Health Communication Conference Mickey Mehta

At the 1st edition of e4m Health Communication Conference, Dr Mickey Mehta, global leading holistic health guru & corporate life coach shared his mantra for wellness

exchange4media Staff Mar 5, 2020 3:20 PM

Shivam Puri

Puri, CEO of Cipla Health, spoke of the state of the healthcare industry and what it takes to build a strong brand in the space

exchange4media Staff Mar 5, 2020 2:34 PM

Customer service

Guest Column: Shahid Nizami, Managing Director, Asia Pacific, HubSpot, says customer service — often referred to as customer success — now forms an integral organisational function

Shahid Nizami Mar 5, 2020 8:42 AM

Sunil Kataria

At Pitch CMO Summit 2020, Sunil Kataria, CEO India & SAARC, Godrej Consumer, Consumer Products, recounted the milestones and themes that have crafted the GoodKnight brand

exchange4media Staff Mar 5, 2020 8:40 AM

Kings XI Punjab EbixCash

As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them

Shikha Paliwal Mar 5, 2020 8:13 AM

Taboola

The new program was developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients

exchange4media Staff Mar 4, 2020 3:57 PM

Bharat Pe

BharatPe has roped in Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming brand campaign

exchange4media Staff Mar 4, 2020 3:35 PM

Tamannaah for Mobile Premier League

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM

D2C

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

Dutee chand

 ‘Apno ki #HimmatWaliSeeti’ campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can boost one’s confidence

exchange4media Staff Mar 3, 2020 10:53 AM

Shraddha

From Flipkart to Hershey's, the Baagi 3 actress, who turns 32 today, has a motley mix of endorsement deals

Shreshtha Verma Mar 3, 2020 8:36 AM

Affle and Mediasmart

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

TOI

Though the new campaign, Times of India showcases all the initiatives that brought about a transformative change in the society

exchange4media Staff Mar 2, 2020 5:35 PM

Aman Gupta

Aman Gupta, Co-founder, boAt Lifestyle, spoke about how the brand has catered to the millennials by being digital first

exchange4media Staff Mar 2, 2020 2:43 PM

Coronavirus

In the first quarter of 2020, China’s economic growth is expected to slow down to 4.5%, which is the slowest since the financial crisis, reports

Shreshtha Verma Mar 2, 2020 8:41 AM

Pitch CMO Panel 1

At the Pitch CMO Summit in Mumbai, marketing experts discussed how evergreen brands can continue to remain relevant

exchange4media Staff Mar 2, 2020 8:36 AM