Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future

Christina Moniz Jul 23, 2019 8:15 AM

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

The fourth edition of the league is being played in 5 cities with 8 franchises and over 100 players from across the state

exchange4media Staff Jul 22, 2019 12:02 PM

The actress will feature in company’s new TVC on S series in early August

exchange4media Staff Jul 22, 2019 10:40 AM

Sharma, CMO, Bharti Airtel, on how the brand has built itself in the age of transparency and relevancy

exchange4media Staff Jul 22, 2019 8:30 AM

Arvind Chintamani, VP - Marketing, Colgate-Palmolive (India) Ltd, spoke at BrandTalk 2019 about how Colgate as a brand has adapted to the changes in culture

exchange4media Staff Jul 22, 2019 8:26 AM

A panel comprising industry honchos from across sectors discusses how to target the digital savvy consumers

exchange4media Staff Jul 20, 2019 9:00 AM

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM

During a special speaker's session at the Pitch BrandTalk Conference 2019, Atit Mehta, Head of Marketing, BYJU’s shared insights on what ticked for their brand

exchange4media Staff Jul 20, 2019 8:42 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

This is HPL’s first alliance with the JSW Sports-owned team

exchange4media Staff Jul 19, 2019 6:48 PM

Letters from a mysterious brand called Z are taking the creative world by a storm. But who is ‘Z’? 

exchange4media Staff Jul 19, 2019 4:18 PM

Indigo paints, Haldirams, Mitashi, BKT tyres, Flamingo and Vihan switches have come on board as sponsors

exchange4media Staff Jul 18, 2019 3:18 PM

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’

Nafisa Shaheen Jul 18, 2019 8:50 AM

As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are making the most of such social media phenomenon

exchange4media Staff Jul 18, 2019 8:30 AM

Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands

Neethu Mohan Jul 18, 2019 8:23 AM

As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal Jul 18, 2019 8:13 AM

Created by Leo Burnett Orchard and Indigo Consulting, the promotional contest got over 11,000 applications in a week

exchange4media Staff Jul 17, 2019 4:33 PM