`Marketing News`

Cricketer Ravi Bishnoi roped in as brand athlete for GNC India

The partnership focuses on creating a reverberating impact in the world of sports nutrition

exchange4media Staff Apr 12, 2022 2:42 PM

JioSaavn appoints Creativeland Asia to handle its marketing communications

The agency has kicked #findyourdhun campaign with four short films

exchange4media Staff Apr 12, 2022 12:43 PM

D2C brand Flatheads onboards Gaurav Kapur as brand ambassador

Kapur has also invested in the brand as an angel investor participating in its pre-Series A

exchange4media Staff Apr 12, 2022 10:09 AM

Leo Burnett India bags creative mandate for Meta

The account will be handled by the agency’s Mumbai office

exchange4media Staff Apr 12, 2022 8:49 AM

Governor of Maharashtra to be Chief Guest at IPOY, 2021

The IMPACT Person of the Year, 2021, will be announced on Thursday

exchange4media Staff Apr 12, 2022 8:08 AM

Jemimah Rodrigues signs with JSW Sports

As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency

exchange4media Staff Apr 11, 2022 12:37 PM

Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata CLiQ Luxury

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM

Sonu Sood is APAR Industries’ brand ambassador

A new television - print - digital - outdoor campaign featuring the actor is expected to roll out in the summer of 2022

exchange4media Staff Apr 7, 2022 8:10 PM

Ariel India writes open letter to marketers for advocating gender equality

The brand is calling this an invitation to partner with like-minded brands that believe in equality and power of representation to #ShareTheLoad

exchange4media Staff Apr 7, 2022 4:17 PM

Digital marketing trends to look out for

Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends

Joyeeta Ghosal Apr 7, 2022 1:01 PM

Mental health platform Unhurry launches merchandise

Unhurry’s merchandise will reflect the messaging – to unhurry, untangle and pause

exchange4media Staff Apr 7, 2022 12:47 PM

‘AI advertising to be $1.3 trillion dollar business by 2023’

GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences

exchange4media Staff Apr 7, 2022 11:52 AM

Signify's focus will be on creating strong brand imagery: Nikhil Gupta, Marketing Head

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy

Ritika Raj Apr 7, 2022 8:53 AM

Creating a fresh narrative in the category will help build brand equity: Shekhar Tewari

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM