Marketing News
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
Tiffany Delmore Oct 26, 2020 8:44 AM
The brand has flagged off its festive season campaign with the launch of the TVC
exchange4media Staff Oct 24, 2020 8:00 PM
The campaign celebrates the sights, sounds and smells of the country as it gears up for the festivities
exchange4media Staff Oct 24, 2020 4:00 PM
The panellists at the Convosight e4m webinar exchanged views on how electronic brands have been innovating in customer reach-out channels in a post-COVID scenario
exchange4media Staff Oct 24, 2020 9:08 AM
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
exchange4media Staff Oct 24, 2020 8:58 AM
Kapoor has been roped in to enhance the reach and awareness about the Parag Milk Foods brand among its audience
exchange4media Staff Oct 24, 2020 8:56 AM
#HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends
exchange4media Staff Oct 24, 2020 8:54 AM
In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building
exchange4media Staff Oct 24, 2020 8:12 AM
ZEE5's newly-launched short format content platform is integrated within the platform's app and allows brands & users to create short videos
exchange4media Staff Oct 23, 2020 6:14 PM
Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms
exchange4media Staff Oct 23, 2020 4:48 PM
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
exchange4media Staff Oct 23, 2020 3:51 PM
The campaign will be released on English, Hindi, Tamil and Kannada channels
exchange4media Staff Oct 23, 2020 2:12 PM
The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation
exchange4media Staff Oct 23, 2020 1:57 PM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association
Niraj Ruparel Oct 23, 2020 9:09 AM
In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building
exchange4media Staff Oct 23, 2020 9:05 AM
SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists
exchange4media Staff Oct 22, 2020 6:51 PM
The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places
exchange4media Staff Oct 22, 2020 5:19 PM
The two brands come together for the fourth season running
exchange4media Staff Oct 22, 2020 4:38 PM
The new packaging and branding are part of the company's efforts to connect with their customers
exchange4media Staff Oct 22, 2020 2:38 PM
The digital film titled ‘Nip in the Bud' has been launched to mark the anniversary of the #MeToo movement
exchange4media Staff Oct 22, 2020 11:32 AM
