Samantha will be seen in two new campaign films around fitness and beauty

exchange4media Staff Oct 30, 2020 11:31 AM

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri Oct 30, 2020 9:03 AM

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising

exchange4media Staff Oct 30, 2020 8:58 AM

Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

Christina Moniz Oct 30, 2020 8:20 AM

The list features individuals who helped advance an advertiser (brand), advertising/media agency, content marketing/planning agency or any another entity

exchange4media Staff Oct 29, 2020 7:07 PM

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence

exchange4media Staff Oct 29, 2020 5:17 PM

The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres

exchange4media Staff Oct 29, 2020 3:54 PM

The app will bring over 500 stars through brand endorsement campaigns

exchange4media Staff Oct 29, 2020 11:43 AM

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category

exchange4media Staff Oct 29, 2020 8:56 AM

The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store

exchange4media Staff Oct 28, 2020 6:01 PM

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index

exchange4media Staff Oct 28, 2020 5:48 PM

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space

Anjana Naskar Oct 28, 2020 9:10 AM

The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow

exchange4media Staff Oct 27, 2020 12:02 PM

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

exchange4media Staff Oct 27, 2020 9:15 AM

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience within organizations 

Meenu Bagla Oct 26, 2020 3:50 PM

The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha, and produced by Jungle Films

exchange4media Staff Oct 26, 2020 2:36 PM