Marketing News
John

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

Brandz 2019

According to the report, brands need to have a clear purpose, explore abundant markets, drive innovation, be frictionless and earn consumer trust

exchange4media Staff Sep 26, 2019 8:40 AM

Sindhu visa

Team Visa is the company's global athlete support programme for assisting athletes who aspire to reach the Olympic and Paralympic podiums

exchange4media Staff Sep 25, 2019 4:16 PM

TeaTerminal

Apart from tea, the café promises an authentic range of food that will relish your taste buds with Mumbai’s popular street style food

exchange4media Staff Sep 25, 2019 1:10 PM

Comscore

As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively

exchange4media Staff Sep 25, 2019 1:10 PM

Panel

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Sudhir Sitapati Conclave

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

Frump

The Managing Director of Volvo Cars India spoke about the power of TV, millennial consumers, purpose-driven marketing and much more

exchange4media Staff Sep 25, 2019 8:33 AM

Stephen Allan and Batra

Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies

exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM

Sanjay Gupta

In a career spanning 20 years, Gupta, Country Manager, Star & Disney India, has spearheaded innovations in branded entertainment & expanded TV content to digital through Hotstar

exchange4media Staff Sep 24, 2019 8:30 PM

Sachin Jain Conclave

Jain, President, Forevermark India, shared key insights on real retail, outcome-based economy, women economy and more

exchange4media Staff Sep 24, 2019 7:02 PM

TataMotors

#LanguageOfHumanity aims to create awareness on the importance of considering sign language and stimulate the feeling of inclusivity

exchange4media Staff Sep 24, 2019 4:47 PM

Helo Navratri

We are launching this campaign in seven languages- Gujarati, Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.

exchange4media Staff Sep 24, 2019 3:04 PM

McDonalds India

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Swiggy's creative on instagram music

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

Conclave

Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja

exchange4media Staff Sep 24, 2019 8:04 AM

Kids insights

Kids Insights has tied up with TotallyAwesome and will be surveying 410 kids a week in India for real-time market intelligence on attitudes, behaviours and consumption by Indian kids

exchange4media Staff Sep 23, 2019 5:44 PM

Chimpz

Chimp&z Inc will be handling digital campaigns, social media, website development, media buying, promotions and more

exchange4media Staff Sep 23, 2019 3:55 PM

fbb fashion love stories

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM