Marketing News
Women's Day

Women across corporates said gender disparity has reduced to a great extent and employers are giving all employees a level ground to compete on

exchange4media Staff Mar 9, 2020 7:26 PM

Tata Mutual Fund

The campaign is aimed at encouraging women across the country who straddle multiples roles

exchange4media Staff Mar 9, 2020 5:43 PM

ebix

The campaign comprises of a series of five ads that will be released over two months

exchange4media Staff Mar 9, 2020 4:59 PM

Duroflex World Sleep Day

The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn

exchange4media Staff Mar 9, 2020 2:31 PM

SBI Thanks A Dot

SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.

exchange4media Staff Mar 9, 2020 2:13 PM

Virat Kohli Wrogn Womens Day

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM

MG Motor

Through this partnership, MG Motor India aims to leverage the growing popularity of football

exchange4media Staff Mar 9, 2020 1:09 PM

Sachin DBS

The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises

exchange4media Staff Mar 9, 2020 12:49 PM

WPP AUNZ big

The company will create new categories, markets and revenue for clients using data to define the opportunity and understanding of people to create desire, to build a real product or service

exchange4media Staff Mar 9, 2020 11:37 AM

Asian Paints

Conceptualised & produced along with Post Office Studios, Asian Paints unveiled the campaign at India Design ID 2020

exchange4media Staff Mar 7, 2020 9:20 AM

e4m Play

The conference will explore trends and challenges in the space; event to be held at JW Marriott, Mumbai, on March 18, 2020

exchange4media Staff Mar 6, 2020 7:10 PM

Uber

The campaign aims to sensitize consumers and bridge the gender commute gap by providing women riders safe and reliable mobility solutions

exchange4media Staff Mar 6, 2020 4:58 PM

IPL Ashish Bhasin

Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore

Ashish Bhasin Mar 6, 2020 3:34 PM

Vivek Tiwari

At the first edition of e4m Health Communication Conference, Tiwari, the CEO & Founder of Medikabazaar spoke about how technology can improve customer-centricity in the healthcare space

exchange4media Staff Mar 6, 2020 3:18 PM

VMLY&R and Swaraj Tractors

Swaraj Tractors turned their social channels into an aggregator platform and promoted every article on women in the farming sector from across the internet

exchange4media Staff Mar 6, 2020 2:58 PM

Viacom18

Co-conceptualized in association with Dentsu Webchutney, MTV Baar Bra Dekho aims to normalize conversations around bra straps

exchange4media Staff Mar 6, 2020 2:22 PM

Kareena Kapoor Khan for Puma

Kareena will be the face for PUMA’s soon-to-be-launched Studio Collection – a low-intensity training apparel collection perfect for Yoga, Barre and Pilates workouts

exchange4media Staff Mar 6, 2020 1:39 PM

Hashtag Orange

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

Nikhil Mawaha

At the e4m Health Communication Conference, Marwaha, Director-Strategy and Operations, C Com Digital spoke about the role of marketers in busting myths about menstruation

exchange4media Staff Mar 6, 2020 12:48 PM

Health Marcom Conference and Awards

The first edition of e4m Health Communication Conference and e4m Health Marcom Awards was held on March 5th at the Four Seasons, Mumbai

exchange4media Staff Mar 6, 2020 9:11 AM