K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro

Shreshtha Verma Jul 26, 2019 8:20 AM

Ipsos' new campaign, 'Be Sure', illustrates how clients’ can navigate in a rapid changing world, thanks to the knowledge provided by accurate and relevant information.

exchange4media Staff Jul 25, 2019 4:57 PM

This has been said by CMOs in a survey conducted by Dentsu Aegis Network in 10 markets, including Australia, China, and Japan in Asia Pacific

exchange4media Staff Jul 25, 2019 2:00 PM

The next generation mobile workstations are designed for creative and technical professionals, who demand high-performance computing and premium experiences

exchange4media Staff Jul 25, 2019 1:34 PM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

OPPO will be seen on the team jersey only till the West Indies tour, according to media reports

exchange4media Staff Jul 25, 2019 1:06 PM

Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent

Shweta Raaj Singh Jul 25, 2019 8:36 AM

Brand experts and fashion designers talk about how the trend makes good business sense and promotes the idea of equality and oneness

Nafisa Shaheen Jul 25, 2019 8:32 AM

Unnikrishnan, Director, Sales and Marketing, Saint-Gobain India Pvt Ltd. - Glass Business - talks about using digital and social media fronts for campaigns, the marketing challenges and more

Simran Sabherwal Jul 25, 2019 8:29 AM

Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo

exchange4media Staff Jul 24, 2019 6:40 PM

As part of the association, INOX will have its logo presence on the front of the team jersey, apart from integration of other promotional elements for the third season of Ultimate Table Tennis

exchange4media Staff Jul 24, 2019 6:19 PM

As part of this partnership, Havmor is offering customers three months premium subscription of Gaana on every family pack and a chance to win Amazon Gift Vouchers

exchange4media Staff Jul 24, 2019 1:53 PM

The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more

exchange4media Staff Jul 24, 2019 12:23 PM

Narain Karthikeyan is India’s first Formula One driver

exchange4media Staff Jul 24, 2019 11:54 AM

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Mandate includes the SVOD business, as well as offline media and SEO duties

exchange4media Staff Jul 24, 2019 8:22 AM

The account is currently with Lodestar UM of IPG Mediabrands

Naziya Alvi Rahman Jul 24, 2019 8:19 AM

As part of the association, Dabang Delhi players will now sport the JK super brand logo on their jerseys

exchange4media Staff Jul 23, 2019 1:29 PM

Green Bark Consulting Co. has been roped in for market activation and sales

exchange4media Staff Jul 23, 2019 12:28 PM