Marketing News

Dentsu

dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

exchange4media Staff Nov 10, 2022 12:17 PM

GCPL

Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year

exchange4media Staff Nov 10, 2022 8:40 AM

Neeraj Chopra

The Olympian will promote the country to Indian travelers who have a taste for adventure

exchange4media Staff Nov 9, 2022 2:47 PM

fifa

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners

exchange4media Staff Nov 9, 2022 9:03 AM

Prasanna Durge

Prasanna Durge, Business Director – India, DoubleVerify, makes a case for third-party ad verification solutions that make sure advertisers' investments are allocated responsibly

Prasanna Durge Nov 9, 2022 9:00 AM

Nykaa

Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’

exchange4media Staff Nov 8, 2022 3:39 PM

ananya

The actress has collaborated with the brand for a digital ad made for Instagram

exchange4media Staff Nov 8, 2022 2:05 PM

CenturyPly

The campaign is a part of its annual IP - CenturyHeroes in association with Sociowash

exchange4media Staff Nov 8, 2022 10:38 AM

Recession proofing businesses

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

The Hawks

The tournament will be held in Dubai from the 19th-24th of December

exchange4media Staff Nov 7, 2022 7:09 PM

kriti sanon skechers

Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign

exchange4media Staff Nov 7, 2022 1:01 PM

Mahendra Singh Dhoni

Dhoni will take part in a variety of marketing, advertising, and endorsement activities for the brand

exchange4media Staff Nov 7, 2022 12:38 PM

lotus

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH, social media and multiplex

exchange4media Staff Nov 7, 2022 11:52 AM

Akshay Kumar

The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative

exchange4media Staff Nov 6, 2022 6:00 PM

KLAY

The preschool and daycare company has launched three ad films as part of its latest campaign

exchange4media Staff Nov 6, 2022 10:00 AM

kenya

The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years

exchange4media Staff Nov 5, 2022 9:00 PM

vk

We take a look at some of King Kohli's endorsements and ads of the year

exchange4media Staff Nov 5, 2022 9:17 AM

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