Marketing News

Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
exchange4media Staff Jan 29, 2021 9:00 AM

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector
exchange4media Staff Jan 29, 2021 8:47 AM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
exchange4media Staff Jan 28, 2021 2:49 PM

Conceived by Lowe Lintas, the campaign will see Bhojpuri actor highlight the predicament faced by the migrant community and encourage them to get to back to work by using the platform
exchange4media Staff Jan 28, 2021 2:06 PM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns
exchange4media Staff Jan 28, 2021 8:06 AM

The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago
exchange4media Staff Jan 27, 2021 6:59 PM

RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited
exchange4media Staff Jan 27, 2021 5:53 PM

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based content to viewers across the globe
exchange4media Staff Jan 27, 2021 1:59 PM

The actress has been promoting the brand's line of sports bras, leggings and training tops
exchange4media Staff Jan 27, 2021 1:40 PM

Dainik Bhaskar's 'Ek Salaam, Desh Ke Naam' campaign saw 14,351 entries from Indian citizens, who uploaded their videos while saluting
exchange4media Staff Jan 27, 2021 10:32 AM

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans
Nafisa Shaheen Jan 27, 2021 9:00 AM

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Ritika Raj Jan 27, 2021 8:43 AM

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints
Ruhail Amin Jan 27, 2021 8:30 AM

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
Ritika Raj Jan 27, 2021 8:27 AM

Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
exchange4media Staff Jan 27, 2021 8:01 AM

The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
exchange4media Staff Jan 25, 2021 5:00 PM

Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology
exchange4media Staff Jan 25, 2021 1:52 PM

Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka
exchange4media Staff Jan 25, 2021 1:16 PM

This program is structured to offer the selected participants a 6-month internship involving both formal and on-the-job learning opportunities
exchange4media Staff Jan 25, 2021 12:34 PM