Marketing

Revenue from Operations grew by 15% YoY to Rs 1,861 crore. EBITDA grew by a healthy 16%, while PAT growth came in at 12% due to higher tax expense

exchange4media Staff 1 week ago

#BeTheBetterGuy campaign promotes road safety practices in line with the government’s theme- ‘Sadak Suraksha –Jeevan Raksha’

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The service will help brands and agencies cater to the interest of the audience in Tier-2 and Tier-3 cities and rural markets.

exchange4media Staff 1 week ago

The TVC has been conceptualised by Ogilvy and aims to resolve common concern among parents about children being prone to germs while playing 

exchange4media Staff 1 week ago

Ad film’s concept is aligned with Vibha's goal of enabling a brighter future for children

exchange4media Staff 1 week ago

Promising Bollywood actor Zaira Wasim, Jasu Khan - Rajasthani folk singer and 18 other youth geniuses were felicitated by Rajnish Kumar, Chairman of SBI

exchange4media Staff 1 week ago

The first series from this collaboration is Season 2 of Reverb’s hit series ‘Moving Out’ . It is set to launch on Arré platforms and Reverb Katta YouTube channel on February 12

exchange4media Staff 1 week ago

Experts from 80 dB Maverick, DocPrime, RB India, Teradata India, Xiaomi Technology & KPMG shared their set of challenges and the perception of women being entrepreneurs

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With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri 1 week ago

Sharma, MD, Anchor Electricals, spoke on the topic 'Television Advertising in the Digital World' at the recently held fifth edition of the Prime Time Awards and TV First conference in Mumbai

Ruhail Amin 1 week ago

Campaign aims to reach out to consumers with international travel features—‘MMT 24x7 Hotline for International flights and hotels’ & ‘international hotels preferred for Indians’

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Ropes in Chef Ajay Chopra who has come up with recipes incorporating the shake

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Messaging has been displayed at key locations like bus stops, railway stations and at eateries, asking the public to adopt healthy hygiene practices

exchange4media Staff 1 week ago

The short film that pays homage to the ancient city of Istanbul, the airline’s hub for 85 years, was aired at Super Bowl LIII

exchange4media Staff 1 week ago

The app available in Hindi and English language promises to fill women’s education gap over menstruation

exchange4media Staff 1 week ago

‘Made in India’ was followed by keywords ‘Made in China’, ‘Made in Italy’ and ‘Made in Mexico’ with average monthly search volumes of 140K, 88K and 48K, shows SEMrush study

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FCA India Automobiles Private Ltd to discontinue the brand in India over cost concerns

exchange4media Staff 1 week ago

Ananth Narayanan delivered the 38th year Ayaz Peerbhoy Memorial Lecture. He spoke on 'Building disruptive digital brands’

exchange4media Bangalore Bureau 1 week ago

Guest Column: Tanmay Modi, CEO, Private Unlimited, tells us more about how brands today are using storytelling as the foundation of successful business communications

Tanmay Modi 1 week ago