The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Bansi Kotecha, Head of Operations, India & South Asia, Uber Eats, lets us in on the brand’s marketing game plan and the current campaign featuring Alia Bhatt and Dulquer Salmaan

Misbaah Mansuri Nov 18, 2019 8:16 AM

Amazon Stoyboxes is an India-first innovation to humanise the buyer-seller connect in the digital world

exchange4media Staff Nov 15, 2019 5:45 PM

This launch builds upon the brand’s commitment to deliver tangible benefits to customers at an affordable price, and make smart watches accessible to everyone

exchange4media Staff Nov 15, 2019 4:08 PM

This new brand Horlicks variant in the Health Food Drink (HFD) category is aimed at catering to the growing demand for nutritional requirements in modern-day adults

exchange4media Staff Nov 15, 2019 2:28 PM

The limited-edition, India-specific comic book features Archie and the whole gang in India, indulging in fun-filled adventures at Comic Con India

exchange4media Staff Nov 15, 2019 1:26 PM

MarTech Mumbai 2019 Conference & Expo will be held on November 26, 2019, at ITC Maratha

exchange4media Staff Nov 15, 2019 8:28 AM

All the races of X1 Racing League will be telecast on SPN’s sports channels from November 30

exchange4media Staff Nov 14, 2019 5:18 PM

The first of the 3 TVCs is on air and the next two will soon follow

exchange4media Staff Nov 14, 2019 4:40 PM

The idea to change the masthead was proposed by Taproot Dentsu

exchange4media Staff Nov 14, 2019 2:30 PM

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma Nov 14, 2019 8:18 AM

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums

exchange4media Staff Nov 12, 2019 5:47 PM

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

exchange4media Staff Nov 12, 2019 12:46 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM