Marketing News


At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more

exchange4media Staff Apr 20, 2022 8:42 AM


The campaign ‘Your beautiful new world’ encompasses a women’s self-fulfilling journey and the new beginnings

exchange4media Staff Apr 19, 2022 6:57 PM

Bella Vita Organic

The brand's #CelebSquad collaboration with the actors is targeted towards empowering Indian consumers with new-age Ayurvedic skincare solutions

exchange4media Staff Apr 19, 2022 6:50 PM


Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods

exchange4media Staff Apr 19, 2022 12:47 PM


The brand has launched the association with the campaign ‘It’sWowItsKhadim’

exchange4media Staff Apr 19, 2022 12:06 PM


The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India

exchange4media Staff Apr 19, 2022 8:46 AM

BEST campaign

The two brand films featuring Sachin Tendulkar and Anil Kapoor take viewers through their BEST bus journeys from their younger days

exchange4media Staff Apr 18, 2022 6:09 PM

Discovery India

Discovery wants to create content that appeals to both advertisers and viewers, writes Shaun Nanjappa, Head of Advertising Sales - South Asia, Warner Bros. Discovery

exchange4media Staff Apr 18, 2022 4:35 PM

Sushant Dash

Tata Starbucks is aggressively expanding its footprint in newer markets along with a focus on gender parity, says CEO Sushant Dash

exchange4media Staff Apr 18, 2022 3:04 PM


While Sarcar will promote the brand in West Bengal Kaushik will endorse it in the North Eastern states of Assam and Tripura

exchange4media Staff Apr 14, 2022 1:03 PM

Mrunal Thakur

The actor will feature on all TWS products as part of the partnership

exchange4media Staff Apr 14, 2022 12:11 PM

Ranbir - Alia

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM

Sumeer Mathur

Guest Column: Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide (Creative) India, outlines how their Prosumer study correctly predicted emerging shifts in consumer behaviour

Sumeer Mathur Apr 14, 2022 8:43 AM

JSW Paints

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt

Mansi Sharma Apr 14, 2022 8:28 AM

PowerPlay Logo

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with young Indians

exchange4media Staff Apr 13, 2022 5:16 PM


With this association, ONTRACK aims to maximize the exposure and reach of its partners with its #NewAgeInnovations

exchange4media Staff Apr 13, 2022 4:29 PM

Shakti Kapoor

The actor shares his personal experiences of using the hair removal product in a delightful way

exchange4media Staff Apr 13, 2022 4:12 PM

Pride of India

In today’s edition of e4m Pride of India series, the Chief Revenue Officer of Metropolis Healthcare, shares the laboratory’s journey so far, challenges faced during the pandemic & plans for the future

Kanchan Srivastava Apr 13, 2022 8:28 AM