Marketing News
Siddhant Narayan

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown

Sanstuti Nath Jun 17, 2020 8:25 AM

itc

The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'

exchange4media Staff Jun 16, 2020 5:19 PM

COVID-19

Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers

Sony Mathew Jun 16, 2020 2:53 PM

ebay

The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles

exchange4media Staff Jun 16, 2020 1:14 PM

mandeep malhotra

Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID

Mandeep Malhotra Jun 16, 2020 8:46 AM

MarTech

The Google Cloud MD will discuss the playbook of technology leadership as part of e4m's MarTech League Leadership series

exchange4media Staff Jun 16, 2020 8:35 AM

Paatal lok

Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media

Sonam Saini Jun 16, 2020 8:25 AM

Kantar

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour

Sanstuti Nath Jun 16, 2020 8:14 AM

Safal

The brand plans to gradually expand to cover entire Delhi NCR region

exchange4media Staff Jun 15, 2020 10:00 PM

buttermlk

VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences

exchange4media Staff Jun 15, 2020 6:21 PM

radio city

The 15-day campaign will see Radio City urging its listeners to make contributions towards the Plan India's initiative

exchange4media Staff Jun 15, 2020 3:59 PM

Gulabo Sitabo

The two brands will be using contents of the movie, starring Magicbricks’ brand ambassador Ayushmann Khurana and Amitabh Bachchan, for cross-promotional activities

exchange4media Staff Jun 15, 2020 11:45 AM

e4m e-Conclave

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 13, 2020 8:15 AM

budweiser

The collection comprises an array of edgy silhouettes of t-shirts, sweatshirts, tops, track pants

exchange4media Staff Jun 12, 2020 5:39 PM

e-conclave

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 12, 2020 10:32 AM

report

21n78e creative labs has released a research report analysing the state of Indians during these tough times

exchange4media Staff Jun 12, 2020 9:11 AM

MarTech Fridays

On the panel - Ravi Santhanam, HDFC Bank; Sandeep Anand, Zomato; Taranjeet Singh, Criteo; Nikhil Rungta, Verizon; Sandeep Balani, Outbrain; Ruchira Jaitly, HMD India; Chair - Pooja Jauhari, The Glitch

exchange4media Staff Jun 12, 2020 9:02 AM

bankofbaroda

Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more

exchange4media Staff Jun 12, 2020 8:15 AM

EY

The report states that all aspects of the sales process, including negotiation, transaction, channel engagement & internal reviews, have shifted to digital space due to COVID-19

exchange4media Staff Jun 11, 2020 10:56 AM