Marketing News
Abhinav Iyer

Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media

exchange4media Staff Jan 29, 2021 9:00 AM

infobip

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

exchange4media Staff Jan 29, 2021 8:47 AM

mCanvas

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

exchange4media Staff Jan 28, 2021 2:49 PM

Big Ganga - Nirahua

Conceived by Lowe Lintas, the campaign will see Bhojpuri actor highlight the predicament faced by the migrant community and encourage them to get to back to work by using the platform

exchange4media Staff Jan 28, 2021 2:06 PM

IPL

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

HUL

The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago

exchange4media Staff Jan 27, 2021 6:59 PM

RIL

RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited

exchange4media Staff Jan 27, 2021 5:53 PM

Pocket Films-One Life Studios

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based content to viewers across the globe

exchange4media Staff Jan 27, 2021 1:59 PM

kareena kapoor

The actress has been promoting the brand's line of sports bras, leggings and training tops

exchange4media Staff Jan 27, 2021 1:40 PM

DB

Dainik Bhaskar's 'Ek Salaam, Desh Ke Naam' campaign saw 14,351 entries from Indian citizens, who uploaded their videos while saluting

exchange4media Staff Jan 27, 2021 10:32 AM

Sudhanshu Pokhriyal

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans

Nafisa Shaheen Jan 27, 2021 9:00 AM

Puneet Das

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

cricket

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints

Ruhail Amin Jan 27, 2021 8:30 AM

Ketan Kulkarni

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

IPL

Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season

exchange4media Staff Jan 27, 2021 8:01 AM

Mi India's Initiatve with Sonu Sood

The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones

exchange4media Staff Jan 25, 2021 5:00 PM

Jumboking Logo

Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology

exchange4media Staff Jan 25, 2021 1:52 PM

Kachcha Sudeepa

Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka

exchange4media Staff Jan 25, 2021 1:16 PM

Havas Group Initiative

This program is structured to offer the selected participants a 6-month internship involving both formal and on-the-job learning opportunities

exchange4media Staff Jan 25, 2021 12:34 PM