Marketing News
Celebyte

The platform has over 500 celebrities from various domains, including Saina Nehwal, Cyrus Broacha and Minissha Lamba

exchange4media Staff Sep 2, 2020 1:06 PM

Amit Doshi

Amit Doshi, Chief Marketing Officer, Lenovo India, reveals the Personal Computer business for Lenovo has seen nearly 200% month-on-month growth in volume and 12% share gain in the last two months

Misbaah Mansuri Sep 2, 2020 8:59 AM

Airtel Pepsi

Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs

exchange4media Staff Sep 1, 2020 5:23 PM

Myntra

Samantha will play a pivotal role in engaging with new consumers and fans across South India

exchange4media Staff Sep 1, 2020 4:26 PM

religare

The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers

exchange4media Staff Sep 1, 2020 3:47 PM

Bajaj

The actor will feature in the brand’s next campaign ‘Smart Living’

exchange4media Staff Sep 1, 2020 3:38 PM

carvaan

This mini audio player offers evergreen Marathi songs pre-loaded

exchange4media Staff Sep 1, 2020 3:03 PM

sensodyne

The campaign is an attempt to strengthen the brand's connect with the consumer

exchange4media Staff Sep 1, 2020 11:54 AM

Content Marketing

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

Satish N S

The Senior Vice President –Sales & Marketing – Haier Appliances India talks about the brand reinventing its marketing strategy, challenges brought in by the pandemic and more

exchange4media Staff Aug 31, 2020 4:18 PM

Panasonic

Designed and conceptualised by WATConsult, the campaign spreads the message of #KapdoKiImmunity

exchange4media Staff Aug 31, 2020 1:49 PM

ESPN

The campaign has been conceptualised by Dentsu India and consists of a two-part film series

exchange4media Staff Aug 31, 2020 1:19 PM

Myntra

Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy people

exchange4media Staff Aug 31, 2020 1:05 PM

Pfizer

The campaign was launched with a survey to gauge people’s knowledge of ED, its treatment and the factors that influence treatment

exchange4media Staff Aug 29, 2020 8:00 PM

Nestle

The Indian FMCG major has commissioned Lowe Lintas Delhi to execute the campaign for the product

exchange4media Staff Aug 29, 2020 6:00 PM

Cofsils

The ad was created by The Womb during the lockdown and will be showcased on TV and digital platforms

exchange4media Staff Aug 29, 2020 2:00 PM

wpp

Laurent Ezekiel, Chief Marketing & Growth Officer, WPP, spoke about how brands need to constantly evolve and explore new opportunities outside their own sectors

exchange4media Staff Aug 29, 2020 9:59 AM

Tamanna Dhamija

On Day 2 of the e-TechManch conference, Dhamija, CEO, Co-Founder, Convosight, shared insights on the best-kept secret in digital marketing

exchange4media Staff Aug 29, 2020 9:31 AM