Marketing News
Prashant Agarwal

Prashan Agarwal, CEO, Gaana, shares insights on the disruptions of the music industry, the key trends for 2020 and the growth of Gaana as a music streaming app

exchange4media Staff Feb 3, 2020 1:57 PM

Prime Focus Technologies and MPL

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

exchange4media Staff Feb 3, 2020 11:40 AM

Brand Image

Guest Column: Neeraj Pratap Sangani, Chief Business Officer of Hansa Cequity, says in an age where aggressive behaviour is the norm, marketers can either ride the trends or go against the tide

Neeraj Pratap Sangani Feb 3, 2020 10:44 AM

Tata Tea

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Urban Company

In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year

Anjali Thakur Feb 3, 2020 8:29 AM

Budget 2020

While most industry heads have lauded the Bharat Net allocation and impetus to start-ups, some players say there is an absence of big gun announcements and feel-good measures

exchange4media Staff Feb 3, 2020 8:27 AM

TV First

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

TV First

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

TV First

Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication

exchange4media Staff Feb 1, 2020 9:24 AM

Shivam Puri

Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

TV First

Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands

exchange4media Staff Feb 1, 2020 8:57 AM

TV First

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

Marico

Profit after tax stood at Rs 272 crore, an 11% jump from the previous year

exchange4media Staff Jan 31, 2020 8:12 PM

Dabur

Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year

exchange4media Staff Jan 31, 2020 7:37 PM

UT Ramprasad

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

Subha Sreenivasan

Subha Sreenivasan, VP and Media Head - Godrej Consumer Products says there are several opportunities where brands can leverage from the touchpoint of TV

exchange4media Staff Jan 31, 2020 2:41 PM

TV First

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM

Tanuj Choudhry

Choudhry, who handles Sales, Marketing, Category, Design and Business Development, for HomeLane talks about the brand's marketing propositions, advertising strategies & target groups

exchange4media Staff Jan 31, 2020 12:03 PM

Social media marketing

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

venkatesh vijayaraghavan

The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company

Simran Sabherwal Jan 31, 2020 8:19 AM