Marketing

Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television

Simran Sabherwal 1 week ago

Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5

Misbaah Mansuri and Noel D’souza 1 week ago

Eros International reports strong revenue growth and consistent profit, the total income growth was driven by a healthy mix of release of films and digital series

exchange4media Staff 1 week ago

Brand to be called WLS and all garments to be fully biodegradable

exchange4media Staff 1 week ago

TV brand to offer 1-year complimentary ZEE5 subscription to its first 1,000 customers on THOMSON TV day sale on Feb 10 and 11 on Flipkart

exchange4media Staff 1 week ago

The digital campaign is live on all social media platforms where participants share their own unconventional love stories, the best three stories win a 30-day grooming hamper

exchange4media Staff 1 week ago

Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff 1 week ago

Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences

exchange4media Staff 1 week ago

The initiative aims to build a platform where architects and interior designers can network, showcase and collaborate within the community and with brands.

exchange4media Staff 1 week ago

Publicis Groupe reported organic growth of +0.8% in 2018, despite attrition in traditional advertising in the USA. The group also confirmed its 2020 objective of +4% organic growth

exchange4media Staff 1 week ago

Sahu, Co-founder & CEO NestAway Technologies, talks about the company's recent rebranding, marketing plans, the home rental space and why he thinks they may just be India’s answer to Airbnb

Christina Moniz 1 week ago

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan 1 week ago

Kotak Mahindra Bank launched special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli

Anjali Thakur 1 week ago

Ciena’s 5G Network Solutions add scale and network automation to support a new age of mobile connectivity in BSNL

exchange4media Staff 1 week ago

GOAL - Going Online As Leaders aims to digitally empower girls from tribal communities across India with guidance from renowned policy makers across 5 states in India

exchange4media Staff 1 week ago

EBITDA up 10.7% to Rs 406 million and PAT up 21.9% to Rs 146 million

exchange4media Staff 1 week ago

‘Wattloss Challenge’ is a three-month contest which rewards the most energy-saving consumers

exchange4media Staff 1 week ago

The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan 1 week ago

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee 1 week ago