Marketing News

Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads

Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM

scott brinker

In his keynote presentation on June 26, 2020, Brinker will explore a range of essential and timely marketing topics, including what marketing might look like in a post-coronavirus world

exchange4media Staff Jun 20, 2020 9:31 AM

MarTech League

On the panel - Sonali Malaviya, Essence; Pragati Basu, Talkwalker; Umesh Krishna K - Swiggy; Malay Harsha, Clevertap; Session Chair - Sabyasachi Mitter, Fulcro

exchange4media Staff Jun 20, 2020 9:15 AM


Under the ambit of this partnership, Hyundai will offer its customers customised car financing solutions from HDFC Bank directly on the ‘Click to Buy’ online car buying platform

exchange4media Staff Jun 19, 2020 4:22 PM

Bipasha basu

The association will help in amplifying the message of making fitness part of daily lifestyle ahead of June 21

exchange4media Staff Jun 19, 2020 11:54 AM


In today's virtual session, industry leaders will spell out strategies to improve customer engagement

exchange4media Staff Jun 19, 2020 11:35 AM

Deepak Lamba

Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders

Deepak Lamba Jun 19, 2020 8:59 AM

Sachin Jain

Jain, MD, DeBEERS, said agility and knowledge of consumer’s mind are keys to the future of marketing at Pitch Brand Talk

exchange4media Staff Jun 19, 2020 8:45 AM

Martech Bridge1

The virtual event will be held from June 23-26, 2020; among the speakers will be international and Indian thought leaders

exchange4media Staff Jun 19, 2020 8:26 AM


To take part, participants can share fond memories of their dad by tagging @SamsungIndia

exchange4media Staff Jun 18, 2020 5:18 PM


Conceived, scripted and produced by Gaana Studios, the show will see personalities like Euphoria’s Palash Sen and TVF’s Biswapati Sarkar

exchange4media Staff Jun 18, 2020 1:46 PM

Sandeep Kalsi

Guest Column: Sandeep Kalsi, CEO of Janga Media – SAAS Marketing Platforms, writes why brands should take a community-first approach and lead with values & purpose

Sandeep Kalsi Jun 18, 2020 1:02 PM

Arvind R P

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM

Pitch Brand Talk Virtual Series

As part of the Pitch Brand Talk Virtual Series, Jain, MD of DeBEERS, will share insights on the Indian diamond industry’s roadmap to recovery

exchange4media Staff Jun 18, 2020 8:38 AM

Sandeep Balani

Guest Column: Sandeep Balani writes that based on Outbrain interest data and other industry indicators, there are a few trends advertisers in India should consider

Sandeep Balani Jun 17, 2020 2:15 PM


The campaign focuses on highlighting the efforts put in by the teacher community across the country during the COVID-19 pandemic lockdown

exchange4media Staff Jun 17, 2020 1:26 PM


Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

adhish zaveri

Guest Column: Adhish Zaveri, Director-Marketing,, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

Adhish Zaveri Jun 17, 2020 8:26 AM