Marketing News
diwali shopping

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM


Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries

exchange4media Staff Nov 3, 2020 4:44 PM


Known for persistent advocacy for climate change, Bhumi will now be the face of the brand's range of skincare offerings, featuring a multitude of products

exchange4media Staff Nov 3, 2020 1:20 PM


The new platform comprises three key verticals – Content, Experience and Digital business transformation  

exchange4media Staff Nov 3, 2020 12:59 PM


The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards

exchange4media Staff Nov 3, 2020 11:59 AM

real estate

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year

Simran Sabherwal Nov 3, 2020 9:09 AM

sonia notani

Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market

Sonia Notani Nov 2, 2020 2:54 PM


The channel roped in influencers and content creators – Saloni Gaur, Anubhav Bassi, Nidhi Narwal and Ansh Pandit for the campaign

exchange4media Staff Nov 2, 2020 1:03 PM


IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners

exchange4media Staff Nov 2, 2020 10:27 AM


The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV, radio, newspapers, social media, web banners, gifs, billboards and SMS

exchange4media Staff Nov 2, 2020 9:26 AM

Archana Sinha

Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment

Archana Sinha Nov 2, 2020 9:03 AM

content upfront

The upcoming edition of e4m Upfront will explore topics on content and influencer marketing

exchange4media Staff Nov 2, 2020 9:01 AM


The campaign brings to light the considerable increase in child pornography material that has been put across various social media platforms in the past five months

exchange4media Staff Oct 31, 2020 9:51 PM


Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience

exchange4media Staff Oct 31, 2020 8:44 AM

Nihar Naturals

Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM


Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

Minoo Phakey

Minoo Phakey, Senior General Manager-Marketing, Dabur India Ltd, talks about how non-metros have grown faster than metros, the effectiveness of Print and the sequential increase in ad spends

exchange4media Staff Oct 30, 2020 7:01 PM


Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity

exchange4media Staff Oct 30, 2020 4:13 PM


The singer has partnered with the sportswear brand to launch a unisex collection of apparel called 'Drip 2'

exchange4media Staff Oct 30, 2020 1:40 PM