Marketing News
Kartik Aaryan

Some of the major brands in Kartik Aaryan’s kitty are Armani Exchange Watches, Lux Inferno, Cadbury Dairy Milk Silk, Veet and Manyavar

exchange4media Staff Nov 22, 2019 2:11 PM

e4m South Conclave

The exchange4media Conclave – South will be held today, November 22, 2019, at the Taj MG Road, Bangalore

exchange4media Staff Nov 22, 2019 9:41 AM

Amrinder Singh

Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic

Amrinder Singh Nov 22, 2019 9:40 AM

Aditya Bhamidipaty

Aditya Bhamidipaty, Founder & CEO, FirstHive, tells us what differentiates it from other customer data platforms and how marketers benefit from using its customer data platform

Neethu Mohan Nov 22, 2019 9:25 AM

Bhuvan Bam

Yashodhara Lal, Marketing Director, Pizza Hut India, shares insights on the strategy behind roping in digital influencer Bhuvan Bam to moving its creative account

Misbaah Mansuri Nov 22, 2019 7:43 AM

Amarjit Singh Batra Spotify

Amarjit Singh Batra, Managing Director-India, Spotify, highlights how brands can monetise Spotify to create personalised advertising campaigns

exchange4media Staff Nov 21, 2019 9:29 AM

IMA

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

e4m South Conclave

Navinn Seksaria, MD, J.G. Hosiery and Satya Prabhakar, Founder & CEO, Sulekha will deliver Keynote speeches, while Dr A. Velumani, Creator, Thyrocare will deliver the Valedictory address

exchange4media Staff Nov 21, 2019 8:59 AM

Google

The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

YouGov Brand advocacy rankings

One plus and Taj Hotels & Palaces are new entrants ranking among the top 10 in 2019 YouGov Brand Advocacy Rankings. Google is recommended by Indian consumers for the second consecutive year

exchange4media Staff Nov 20, 2019 3:24 PM

Licious

Licious aims at positively impacting the lives of livestock farmers and fishermen through creating quality benchmarks, providing training & economic stability

exchange4media Staff Nov 20, 2019 2:50 PM

LinkedIn

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Men's grooming

On the occasion of International Men’s Day, exchange4media weighs in on the growth parameters and opportunities in the male grooming industry

Shreshtha Verma Nov 20, 2019 9:24 AM

e4m South Conclave

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Nielsen

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM

Nielsen

The awards celebrate recent product innovations across various categories in the FMCG sector in India

exchange4media Staff Nov 19, 2019 6:32 PM

International Mens Day

We take a look at how brands have connected with their online audience on International Men’s Day

Shreshtha Verma Nov 19, 2019 3:42 PM

Usha

The National Award winner will be endorsing Usha products across categories

exchange4media Staff Nov 19, 2019 1:34 PM

Salman Khan

Likee users have been participating in #HudHudDabanggChallenge via the official SKF account

exchange4media Staff Nov 19, 2019 12:52 PM

Digitas

The mandate for the defence personnel-led travel service firm will be operated out of the agency’s Mumbai office

exchange4media Staff Nov 19, 2019 11:25 AM