Marketing News
khurrana

The actor will be seen spearheading the new TECNO SPARK 7 campaign launched in India on April 9

exchange4media Staff Apr 15, 2021 11:23 AM

Anmol - Meraki

The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities

exchange4media Staff Apr 14, 2021 1:59 PM

Vikaasa

Vikaasa, powered by Xynteo, re-affirms the coalition’s commitment to foster collaboration to advance India’s achievement of the United Nation’s Sustainable Development Goals (SDGs)

exchange4media Staff Apr 14, 2021 1:48 PM

GPT -3

The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)

exchange4media Staff Apr 14, 2021 12:45 PM

anil kapoor

Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands

exchange4media Staff Apr 14, 2021 10:41 AM

livspace

The company has partnered with Disney+ Hotstar as an associate sponsor for the Indian Premier League

exchange4media Staff Apr 13, 2021 12:23 PM

upstox

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

sameer seth

Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

S Prasanna Rai

Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs

S Prasanna Rai Apr 13, 2021 8:20 AM

Tea Valley - WolfzHowl

With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley

exchange4media Staff Apr 12, 2021 4:50 PM

wework

With 10,000 desks & 7 lakh sq ft sold, WeWork remains committed to supporting the growth of the flexible workspace

exchange4media Staff Apr 12, 2021 3:35 PM

donkey

Conceptualised by The Womb, the film launches the second leg of the brand's ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign

exchange4media Staff Apr 12, 2021 2:41 PM

Palyerzpot

The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision

exchange4media Staff Apr 12, 2021 12:34 PM

FGII

The 5-part series will see television presenter & actor Samir Kochhar converse with Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa, and Cheteshwar Pujara

exchange4media Staff Apr 12, 2021 12:14 PM

mascots

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

cred

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

swiggy

The cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational

exchange4media Staff Apr 11, 2021 3:11 PM

posterscope

The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences

exchange4media Staff Apr 10, 2021 8:46 AM