Marketing News
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
exchange4media Staff Feb 4, 2021 12:53 PM
Non-Metros: Driving the Economic Resurgence’: An esteemed panel discusses the contribution of Bharat—the tier II and tier III—to India’s growth story amid the Covid-19 pandemic
exchange4media Staff Feb 4, 2021 12:14 PM
The agency has curated an ad campaign Rock In India for the company
exchange4media Staff Feb 4, 2021 10:54 AM
Bharat Puri, MD, Pidilite Industries Ltd, hinted at the importance of agility as a key force in helping brands navigate through the most testing times
exchange4media Staff Feb 4, 2021 9:01 AM
Dr Annurag Batra, Sarbvir Singh, Kushal Agrawal and Rajesh Ramakrishnan discuss ‘The Role of the CEO in Building Brands’
exchange4media Staff Feb 4, 2021 8:55 AM
The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under #ShikshaHarHaath initiative
exchange4media Staff Feb 3, 2021 4:13 PM
Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York
exchange4media Staff Feb 3, 2021 3:49 PM
Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes
Ambi Parameswaran Feb 3, 2021 8:54 AM
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal
Misbaah Mansuri Feb 3, 2021 8:35 AM
Conceptualized by McCann Worldgroup, the thematic TVC captures the inseparable bond of school friendships and the joy of learning together
exchange4media Staff Feb 2, 2021 1:58 PM
The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance
exchange4media Staff Feb 2, 2021 1:35 PM
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market
exchange4media Staff Feb 2, 2021 1:13 PM
Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'
exchange4media Staff Feb 2, 2021 8:31 AM
The platform has a responsible gaming policy that consists of several measures to ensure that the users continue to play and enjoy rummy in a safe and sustainable manner
exchange4media Staff Feb 1, 2021 11:16 AM
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
exchange4media Staff Jan 30, 2021 7:29 PM
The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020
exchange4media Staff Jan 30, 2021 12:18 PM
The film has been conceptualized by Wunderman Thompson South Asia
exchange4media Staff Jan 30, 2021 7:59 AM
Conceived by Lowe Lintas, the films aim to showcase the brand as a single-stop solution for all housing needs
exchange4media Staff Jan 30, 2021 7:59 AM
The agency's scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities
exchange4media Staff Jan 29, 2021 1:22 PM
