The campaign has been conceptualised by Wunderman Thompson South Asia

exchange4media Staff Mar 14, 2020 12:09 PM

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

exchange4media Staff Mar 14, 2020 10:21 AM

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

exchange4media Staff Mar 14, 2020 9:15 AM

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

The ‘Main Mera Dekh Lungi’ campaign expresses the freedom of Indian women to watch their favourite TV shows anytime, anywhere

exchange4media Staff Mar 13, 2020 7:21 PM

The brand has partnered with TWID Pay to enable over 550 million consumers to engage with them online and offline by availing physical discounts

exchange4media Staff Mar 13, 2020 5:27 PM

Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM

Shraddha is expected to cement realme’s tech trendsetter positioning

exchange4media Staff Mar 13, 2020 2:41 PM

LaLiga also added that the said decision will be re-evaluated after the quarantine period decreed to the clubs is completed

exchange4media Staff Mar 12, 2020 7:20 PM

The Jury for the first edition of the e4m OOH 40 Under 40 Awards was chaired by Alok Jalan, MD, Laqshya Media Group

exchange4media Staff Mar 12, 2020 6:20 PM

At the e4m NEONS OOH Conference, Numazar D Mehta, Chairman & MD, Selvel One, delivered a Special Address on ‘State of OOH industry in the current environment’

exchange4media Staff Mar 12, 2020 5:21 PM

Brands like Suzuki Motorcycle India, Tata Trusts, Havells, PVR Pictures, FreeCharge, Parker Pens India, Balaji Motion Pictures, and Colors have come aboard this campaign

exchange4media Staff Mar 12, 2020 2:53 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time

Simran Sabherwal Mar 12, 2020 8:21 AM

The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League

exchange4media Staff Mar 11, 2020 7:41 PM

The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices

exchange4media Staff Mar 11, 2020 2:03 PM

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled

Ruhail Amin Mar 11, 2020 8:05 AM