Marketing News
The actor will be seen spearheading the new TECNO SPARK 7 campaign launched in India on April 9
exchange4media Staff Apr 15, 2021 11:23 AM
The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities
exchange4media Staff Apr 14, 2021 1:59 PM
Vikaasa, powered by Xynteo, re-affirms the coalition’s commitment to foster collaboration to advance India’s achievement of the United Nation’s Sustainable Development Goals (SDGs)
exchange4media Staff Apr 14, 2021 1:48 PM
The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
exchange4media Staff Apr 14, 2021 12:45 PM
Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands
exchange4media Staff Apr 14, 2021 10:41 AM
The campaign has been conceptualized by Lowe Lintas Mumbai
exchange4media Staff Apr 13, 2021 1:13 PM
The company has partnered with Disney+ Hotstar as an associate sponsor for the Indian Premier League
exchange4media Staff Apr 13, 2021 12:23 PM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy Apr 13, 2021 8:34 AM
Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs
S Prasanna Rai Apr 13, 2021 8:20 AM
With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley
exchange4media Staff Apr 12, 2021 4:50 PM
With 10,000 desks & 7 lakh sq ft sold, WeWork remains committed to supporting the growth of the flexible workspace
exchange4media Staff Apr 12, 2021 3:35 PM
Conceptualised by The Womb, the film launches the second leg of the brand's ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign
exchange4media Staff Apr 12, 2021 2:41 PM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
The 5-part series will see television presenter & actor Samir Kochhar converse with Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa, and Cheteshwar Pujara
exchange4media Staff Apr 12, 2021 12:14 PM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
The cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational
exchange4media Staff Apr 11, 2021 3:11 PM
The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences
exchange4media Staff Apr 10, 2021 8:46 AM
