Marketing News

Truebil has rolled out a social media campaign, encouraging brands and individuals to come on board 

exchange4media Staff Jul 31, 2019 2:29 PM


Anil Kapoor will be seen in the new TV commercial series by Malabar Gold & Diamonds named ‘Malabar Promises’ which will be released soon

exchange4media Staff Jul 31, 2019 1:06 PM


Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more

Anjali Thakur Jul 31, 2019 8:59 AM


As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

Amit Burman

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM


The company has also geared up its manufacturing capability and plans to grow from 700 retail stores to 1400 by the end of this fiscal year

exchange4media Staff Jul 30, 2019 2:32 PM

Red FM

The campaign will be social media driven and will go on for 200 days

exchange4media Staff Jul 30, 2019 12:03 PM


The agency will service the account from its Delhi office 

exchange4media Staff Jul 30, 2019 11:19 AM


VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more

Neethu Mohan Jul 30, 2019 9:07 AM


The experience centre in Bengaluru will have furniture from nearly nine brands 

exchange4media Staff Jul 29, 2019 4:49 PM


The travel platform's info-commercial video on ‘Stuff you can take from hotels’ has gone viral

exchange4media Staff Jul 29, 2019 3:48 PM


Dimon Hu, CMO (Huawei Brand), Consumer Business Group, Huawei India, dismisses any conflict of interest being speculated between the two brands, as both cater to different segments

Dolly Mahayan Jul 29, 2019 11:24 AM


With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands

Shreshtha Verma Jul 29, 2019 9:06 AM

Religion Centric Ads

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM


Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home, shares insights on the brand’s marketing strategy, future plans and more

exchange4media Staff Jul 29, 2019 8:34 AM


As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM


The personalised learning app has finalised plans to hit international English speaking markets like the US and the UK, says Atit Mehta, Head of Marketing, BYJU’S

Tasmayee Laha Roy Jul 29, 2019 8:21 AM


The tour will now be rechristened ‘MyTeam11 International Series’ and actually begin in Florida, USA

exchange4media Staff Jul 26, 2019 3:43 PM

Big bout

Big Bout’s first season will have six teams and the tournament will take place from October 20 to November 9

exchange4media Staff Jul 26, 2019 12:02 PM


Pathak, CMO,, on providing quality healthcare across India and the challenges of operating in the e-pharma space

Simran Sabherwal Jul 26, 2019 8:48 AM