Marketing

New Sterling Holidays proposition is led by discovery: Peshwa Acharya

Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television

Simran Sabherwal 1 week ago

The formality of a pitch today is rapidly changing: Sagar Kapoor, Lowe Lintas

Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5

Misbaah Mansuri and Noel D’souza 1 week ago

Eros International Q3 FY2019 total income stood at Rs 3,324 million up by 62.1%

Eros International reports strong revenue growth and consistent profit, the total income growth was driven by a healthy mix of release of films and digital series

exchange4media Staff 1 week ago

ITC Wills Lifestyle goes 100% natural, launches new identity

Brand to be called WLS and all garments to be fully biodegradable

exchange4media Staff 1 week ago

THOMSON TV ties up with ZEE5 for Flipkart sale

TV brand to offer 1-year complimentary ZEE5 subscription to its first 1,000 customers on THOMSON TV day sale on Feb 10 and 11 on Flipkart

exchange4media Staff 1 week ago

The Man Company celebrates #AllKindsOfLove with new Valentine's Day campaign

The digital campaign is live on all social media platforms where participants share their own unconventional love stories, the best three stories win a 30-day grooming hamper

exchange4media Staff 1 week ago

Congress to begin digitally driven, 4 phase campaign- Project Maharashtra

Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff 1 week ago

Droom becomes co-presenting sponsor for IND-NZ T20 series

Droom aims to utilise this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences

exchange4media Staff 1 week ago

Godrej launches ‘Design Dekko’- a networking platform for the design community

The initiative aims to build a platform where architects and interior designers can network, showcase and collaborate within the community and with brands.

exchange4media Staff 1 week ago

Publicis Q4 FY2018 net revenue was 2,492mn euro up by 0.4%

Publicis Groupe reported organic growth of +0.8% in 2018, despite attrition in traditional advertising in the USA. The group also confirmed its 2020 objective of +4% organic growth

exchange4media Staff 1 week ago

We want to be India's answer to Airbnb: Amarendra Sahu, NestAway Technologies

Sahu, Co-founder & CEO NestAway Technologies, talks about the company's recent rebranding, marketing plans, the home rental space and why he thinks they may just be India’s answer to Airbnb

Christina Moniz 1 week ago

A look at Fiat's India journey through its beautiful ads

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan 1 week ago

When art meets banking at Kotak Mahindra Bank

Kotak Mahindra Bank launched special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli

Anjali Thakur 1 week ago

BSNL and Ciena sign MoU to prepare for 5G in India

Ciena’s 5G Network Solutions add scale and network automation to support a new age of mobile connectivity in BSNL

exchange4media Staff 1 week ago

Facebook launches GOAL, a digital skilling & mentorship initiative for tribal girls

GOAL - Going Online As Leaders aims to digitally empower girls from tribal communities across India with guidance from renowned policy makers across 5 states in India

exchange4media Staff 1 week ago

UFO Moviez Q3FY19 ad revenue grew 26.6% to Rs 626mn

EBITDA up 10.7% to Rs 406 million and PAT up 21.9% to Rs 146 million

exchange4media Staff 1 week ago

Tata Power launches ‘Wattloss Challenge’ to promote energy conservation

‘Wattloss Challenge’ is a three-month contest which rewards the most energy-saving consumers

exchange4media Staff 1 week ago

‘Hum Hein Muthoot’ anthem is an attempt to bring oneness among company employees

The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan 1 week ago

Humour has and will continue to be integral for us: Vivek Sharma, Pidilite Industries

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee 1 week ago