Marketing News

The collaboration will focus on developing OTT shows

exchange4media Staff Nov 15, 2022 10:42 AM

Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle

Dipali Mahesh Nov 15, 2022 10:27 AM

The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

He will be the face of Religare’s integrated brand & marketing campaigns across all platforms

exchange4media Staff Nov 14, 2022 2:55 PM

Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers

Tanya Dwivedi Nov 14, 2022 2:35 PM

The brand has unveiled its new digital film as part of its Children's Day campaign #AcheRahoSadaBachheRaho

exchange4media Staff Nov 14, 2022 11:36 AM

The account was won after a keenly contested multi-agency pitch

exchange4media Staff Nov 14, 2022 10:14 AM

In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more

Tanzila Shaikh Nov 14, 2022 9:02 AM

The campaign seeks consumers to take a trip down memory lane by recreating their childhood picture

exchange4media Staff Nov 12, 2022 6:00 PM

The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

exchange4media Staff Nov 12, 2022 8:30 AM

The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program

exchange4media Staff Nov 12, 2022 8:16 AM

The TVC will be amplified with a 360-degree campaign

exchange4media Staff Nov 12, 2022 8:11 AM

Revenue stood at Rs 813.75 crore

exchange4media Staff Nov 11, 2022 5:23 PM

The account will be handled by the agency's Mumbai office

exchange4media Staff Nov 11, 2022 10:45 AM

The association is part of the brand’s heritage of collaborating with pop culture icons

exchange4media Staff Nov 10, 2022 4:37 PM

The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match

exchange4media Staff Nov 10, 2022 4:14 PM

The edtech firm’s AdEx has risen by 90%

exchange4media Staff Nov 10, 2022 4:12 PM

Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series

exchange4media Staff Nov 10, 2022 4:06 PM

The account was won in a multi-agency pitch

exchange4media Staff Nov 10, 2022 3:56 PM

The company has disbursed pre-owned car loans worth over Rs 1000 cr in the last three years

exchange4media Staff Nov 10, 2022 12:45 PM