Marketing News
Washington Sundar

The cricketer will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand

exchange4media Staff Apr 21, 2021 2:33 PM

prime

The film features cricket sensations Bhuvneshwar Kumar and Smriti Mandhana and one of India’s most popular rappers – Kaam Bhaari

exchange4media Staff Apr 21, 2021 11:10 AM

Shyam Steel India

Created by Mogae Media, the campaign aims to send across the brand message that steel is just an offering, but the idea is to build the nation

exchange4media Staff Apr 20, 2021 1:20 PM

Parambrata and Abir

Both the actors will be featured in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy

exchange4media Staff Apr 20, 2021 1:01 PM

LinkedIn Sales Insights

This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders

exchange4media Staff Apr 20, 2021 12:20 PM

dream11

The gaming platform's latest two-pronged campaign by Tilt picks up from where it left last IPL

exchange4media Staff Apr 20, 2021 11:52 AM

galderma

The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products

exchange4media Staff Apr 20, 2021 11:35 AM

puma

The duo joins the brand's roaster of cricketers that include Virat Kohli, KL Rahul, Sushma Verma and Yuvraj Singh

exchange4media Staff Apr 20, 2021 11:14 AM

OMD-AU Bank

OMD Mumbai Office will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes as part of this mandate

exchange4media Staff Apr 19, 2021 12:32 PM

Raymond

The ‘Weddings by Raymond’ campaign comprises a digital film that went live during IPL and a film in multiple languages on TV and OTT platforms across multiple genres

exchange4media Staff Apr 17, 2021 8:13 AM

ABP Nadu

The campaign by 82.5 Communications will have a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience

exchange4media Staff Apr 17, 2021 7:29 AM

Lo! Foods

The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing

exchange4media Staff Apr 16, 2021 2:47 PM

Rashmika Mandanna

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

exchange4media Staff Apr 16, 2021 12:38 PM

hp

The studio leveraged International Women's Day to bring out the colours of diversity through its Digital Campaign, ‘#ChooseToChallenge', aligned to the Global IWD theme

exchange4media Staff Apr 16, 2021 10:44 AM

power gummies

The brand aims to bring forth its vision amongst millennials by roping in Kapoor

exchange4media Staff Apr 15, 2021 3:01 PM

Idemitsu

The new logo represents the Idemitsu Group's philosophy, mission and vision based on the importance of people working for them

exchange4media Staff Apr 15, 2021 2:35 PM

Kamdhenu Paints

This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice

exchange4media Staff Apr 15, 2021 1:39 PM

Taboola

As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions

exchange4media Staff Apr 15, 2021 1:16 PM

diamirza

The first campaign with Dia Mirza celebrating earth day commences on April 16

exchange4media Staff Apr 15, 2021 12:19 PM

ashwin

Ashwin will endorse the company’s products and services through advertising campaigns and several other promotional programmes

exchange4media Staff Apr 15, 2021 12:03 PM