At e4m Prime Time Awards Conclave and ‘TV First Event, Atit Mehta, Head of Marketing- Byjus and Sai Narayan, Chief Marketing Officer- Paisabazaar deliberated on how brands benefit from live sports

exchange4media Staff Feb 7, 2020 5:55 PM

The month-long initiative was launched on World Cancer Day

exchange4media Staff Feb 7, 2020 11:40 AM

Sunil Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, says the brand intents to upgrade consumers from dual format to liquid format repellents

Eularie Saldanha Feb 7, 2020 8:41 AM

Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone

Misbaah Mansuri Feb 7, 2020 8:29 AM

The rebranding is aimed at honing the brand's focus on its Chinese cuisine offering

exchange4media Staff Feb 6, 2020 6:48 PM

The collection comprises of two types of watches – Celestial Opulence Automatic and Celestial Opulence Crystal

exchange4media Staff Feb 6, 2020 4:34 PM

Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook

exchange4media Staff Feb 6, 2020 1:30 PM

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital

exchange4media Staff Feb 6, 2020 1:28 PM

The Pitch CMO Summit – Mumbai will be held on Friday, February 28, 2020, at the Taj Santacruz

exchange4media Staff Feb 6, 2020 8:42 AM

The sponsors, among them being Vivo, Dream11 and Coca-Cola India, have together taken up advertising space worth Rs 800-900 crore, according to media reports

exchange4media Staff Feb 6, 2020 8:27 AM

The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding

Neethu Mohan Feb 6, 2020 8:13 AM

The mandate includes investor relations and content marketing for inFeedo as they strengthen their global presence.

exchange4media Staff Feb 5, 2020 5:12 PM

The cricketer will be JSW's brand ambassador for a three-year period

exchange4media Staff Feb 5, 2020 4:22 PM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view

exchange4media Staff Feb 5, 2020 12:41 PM

As a part of the campaign, the brands will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents

exchange4media Staff Feb 4, 2020 5:52 PM

Investors expecting the new streaming service Disney+ to have got 25 million paid domestic subscribers at calendar year-end, say reports

exchange4media Staff Feb 4, 2020 9:08 AM

Banijay Asia has also collaborated with Turmeric Media to create scripted and non-scripted cross-genre or platform content

exchange4media Staff Feb 3, 2020 4:47 PM

Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young

exchange4media Staff Feb 3, 2020 3:18 PM