Marketing News
Neha Puri

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

Tiger Shroff

The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'

exchange4media Staff Feb 9, 2021 4:56 PM


Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives

exchange4media Staff Feb 9, 2021 4:06 PM

Nexus venture Partners - Unluclass

Unlu plans to utilise the funding to build technological base, support product development and fuel market expansion

exchange4media Staff Feb 9, 2021 12:50 PM


To kickstart this association, Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build

exchange4media Staff Feb 9, 2021 10:24 AM


The charitable trust was previously called The Live Love Laugh Foundation, founded by Deepika Padukone in 2015

exchange4media Staff Feb 8, 2021 4:17 PM

The Beauty Co. campaign

The campaign message is about breaking outdated norms by striking a chord with every person this Valentine’s Day, no matter their relationship status

exchange4media Staff Feb 8, 2021 4:07 PM

Manoj Bajpayee - Piramal

Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'

exchange4media Staff Feb 8, 2021 1:14 PM

Shuvadip Banerjee

Shuvadip Banerjee, VP - Marketing Services, ITC Limited shares how the various brands in ITC’s portfolio have leveraged the IPL effectively

exchange4media Staff Feb 8, 2021 12:57 PM

Astral Campaign

Kairav Engineer, VP- Business Development, Astral, said that Singh coming on board will help in strengthening their brand equity and solidify their leadership position in the category

exchange4media Staff Feb 8, 2021 12:52 PM


Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu

Simran Sabherwal Feb 8, 2021 8:46 AM


The Chairman of the Godrej Group was honoured with the Lifetime Achievement Award at the IMA 2020

exchange4media Staff Feb 8, 2021 8:18 AM

godrej aer

The TVC, conceptualised by Creativeland Asia, communicates the USPs of aer power pocket

exchange4media Staff Feb 7, 2021 11:11 AM


The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India

exchange4media Staff Feb 6, 2021 6:00 PM


The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia

exchange4media Staff Feb 6, 2021 8:29 AM


The campaign film focuses on the importance of owning a house vis-à-vis a rented apartment

exchange4media Staff Feb 6, 2021 8:14 AM

dentsu-e4m report-Jean Lin

Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization

exchange4media Staff Feb 5, 2021 8:52 AM