Marketing News


Kundra's, a fitness icon, dedication to living a healthy, balanced lifestyle perfectly complements the brand's values for achieving wellness and beauty from the inside out

exchange4media Staff May 2, 2022 4:43 PM

Red Lab

The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

Mouni Roy

The brand has recently launched their new product range of hair removal creams and wine facial kits

exchange4media Staff Apr 28, 2022 1:20 PM

Katrina Kaif

The #TheBetterWayToWax campaign aims to cater to the needs of the modern, multifaceted, young women of today

exchange4media Staff Apr 27, 2022 3:33 PM


The actor will be the face of the brand’s range of menstrual wellness products

exchange4media Staff Apr 27, 2022 12:49 PM


Delente recently acquired CarBike360, an AI/ ML-driven auto-tech platform for content and catalogue

exchange4media Staff Apr 27, 2022 10:34 AM

Dulquer Salmaan & Samantha Prabhu

The pan-India campaign aims to drive category creation and consideration for bike insurance renewals on the platform

exchange4media Staff Apr 26, 2022 12:05 PM


e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM

Dheeraj Gupta, Jumboking

In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space

Mansi Sharma Apr 26, 2022 8:53 AM

Power Play

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM


The new service will be led by Mark Steel who was previously Director, Retail & Consumer Industry at Google Cloud

exchange4media Staff Apr 25, 2022 1:51 PM

Akshay Kumar

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM

Deepak Rajawat, Vistara

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM