The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign

exchange4media Staff Oct 3, 2019 8:58 AM

OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India

Anjali Thakur Oct 3, 2019 8:33 AM

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

The launch of the cleanliness campaign coincides with Mahatma Gandhi’s 150th birth anniversary on October 2

exchange4media Staff Oct 1, 2019 6:27 PM

The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites

exchange4media Staff Oct 1, 2019 4:25 PM

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

Festive discounts have pushed up the sales, say media reports

exchange4media Staff Oct 1, 2019 1:28 PM

Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane

exchange4media Staff Oct 1, 2019 12:39 PM

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

Times Prime members can now avail savings worth Rs 7,800 on cab bookings on Uber

exchange4media Staff Sep 30, 2019 5:45 PM

The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

exchange4media Staff Sep 30, 2019 5:15 PM

The jewellery brand has also rolled out a new brand campaign #DontTakeMeLightly, featuring Barman

exchange4media Staff Sep 30, 2019 5:02 PM

The account will be led out of Mumbai; Silver Spun will be responsible for building awareness about Asahi Kasei and its core products

exchange4media Staff Sep 30, 2019 4:17 PM

Titled The Lynching, the film was released on Mahalaya, which marks the beginning of the Durga Puja festivities

exchange4media Staff Sep 30, 2019 3:40 PM

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

The actors will be seen on social media platforms talking about rummy. The adverts will be rolled out in both Hindi and Gujarati

exchange4media Staff Sep 30, 2019 1:44 PM

For the upcoming NBA India games, The Max (a venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players at Mumbai’s iconic Gateway of India

exchange4media Staff Sep 30, 2019 12:54 PM