Marketing News
Pawan Sarda and Aarti Samant

Pawan Sarda, Group Head- Digital, Future Group and Aarti Samant, Lead Digital, e-Commerce & Content, Future Group, shared insights on how they are using Marketing Technology to amplify their brand

exchange4media Staff Nov 27, 2019 8:33 AM

MarTech Panel 2

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Martech

Industry experts took part in a panel discussion and shared their views on how a brand can re-evaluate their ROI strategy

exchange4media Staff Nov 26, 2019 3:08 PM

Jay Bhuva

Jay Bhuva, Director, Deloitte Digital, shared valuable insights on the topic - ‘Martech for paying down Experience Debt in 2020’

exchange4media Staff Nov 26, 2019 2:43 PM

Bata Contract

This win comes on the back of ‘Surprisingly Bata campaign’, featuring Kriti Sanon and Sushant Singh Rajput, which has brought in rich dividends for the brand in India and the Czech Republic

exchange4media Staff Nov 26, 2019 2:04 PM

Air Asia

The pink logo will be displayed on all social media handles of AirAsia India – Facebook, Twitter and Instagram

exchange4media Staff Nov 26, 2019 12:41 PM

Twitter

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

Vicky Kaushal for Red Chief

Kaushal will be featured in the brand's upcoming campaign ‘Khel Gaye Chief’ which will be rolled out across mass media and digital platforms

exchange4media Staff Nov 25, 2019 2:33 PM

Zee5 pic

DMS, the digital arm of Choueiri Group, will be ZEE5 Global’s exclusive media representative

exchange4media Staff Nov 25, 2019 12:48 PM

Swara Bhaskar

According to the brand, Bhaskar represents its idea of beauty, femininity and candidness

exchange4media Staff Nov 25, 2019 11:28 AM

Packaging redesign

Guest Column: Ashwini Pable, Strategic Consultant Director, bluemarlin – India & SEA, tells us about things brands should bear in mind while redesigning their packaging to grab the buyer's attention

Ashwini Pable Nov 25, 2019 9:11 AM

e4m Conclave-South

The conclave saw industry leaders take part in a panel discussion on ‘Challenges in Creating Experiences & Building Relationship with Consumers’

exchange4media Staff Nov 23, 2019 4:34 PM

Bhaskar Choudhuri Lenovo

Bhaskar Choudhuri, CMO, Lenovo APAC, spoke on the topic 'Consumer Journey – A Labyrinth' at exchange4media Conclave-South 2019

exchange4media Staff Nov 23, 2019 1:01 PM

e4m South Conclave

The exchange4media Conclave - South 2019 was held on Friday, 22nd November, at Taj MG Road, Bangalore under the theme 'Brands & Consumers: The New Connections'

exchange4media Staff Nov 23, 2019 9:51 AM

South Conclave Panel 2

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

Amisha Jain

Delivering insights on the topic ‘Build, Partner, Acquire, Repeat!’, Amisha Jain, CEO, Zivame, gave several instances to explain the importance of innovation

exchange4media Staff Nov 23, 2019 8:44 AM

A Velumani

Dr A Velumani, Founder of Thyrocare, spoke on the topic ‘Brand around a Gland’ and narrated his story as a boy from a small village who went on to set up a half-billion-dollar worth company

exchange4media Staff Nov 23, 2019 8:35 AM

Sachin Sharma

Sachin Sharma, Director of Sales and Partnerships, ByteDance India, shares insights on ‘Democratizing Creativity’, the platform’s community and brands, and the causes it has been supporting

exchange4media Staff Nov 23, 2019 8:13 AM

Navinn Seksaria

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

Anuj Rustagi

At the Conclave, Anuj Rustagi, COO, Foods Division, ITC Ltd, decoded the three important questions brands must delve into in today's scenario

exchange4media Staff Nov 22, 2019 6:52 PM