Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

The new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel

exchange4media Staff Mar 18, 2020 12:44 PM

The jury headed by Sam Balsara of Madison World met in late February to finalise ninth edition of the list

exchange4media Staff Mar 18, 2020 8:39 AM

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

The campaign also garnered major impressions with over 4.2 million engagements

exchange4media Staff Mar 17, 2020 6:45 PM

The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z

exchange4media Staff Mar 17, 2020 5:49 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 5:18 PM

Dhoni has also been brought on board as Khatabook's brand ambassador

exchange4media Staff Mar 17, 2020 2:57 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 2:33 PM

At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program

exchange4media Staff Mar 17, 2020 2:01 PM

The helpline will be active for 7 days a week from 10-7 pm

exchange4media Staff Mar 17, 2020 1:56 PM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it

Anjali Thakur Mar 17, 2020 8:24 AM

Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands

exchange4media Staff Mar 17, 2020 8:19 AM

Lopez will feature in a campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica

exchange4media Staff Mar 16, 2020 3:42 PM

The campaign, created by Grey India, features women trailblazers both in front of and behind the camera

exchange4media Staff Mar 16, 2020 12:36 PM

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

exchange4media Staff Mar 16, 2020 11:38 AM

VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy

exchange4media Staff Mar 16, 2020 10:53 AM