Marketing News
Olympics

There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

pitch

Business leaders from CoinDCX, Borosil, Danone, Luminous Power Technologies’, Dentsu India and InMobi will speak at the conference on July 30

exchange4media Staff Jul 26, 2021 8:47 AM

olympics

The announcement was made by IOA secretary general Rajiv Mehta

exchange4media Staff Jul 23, 2021 4:01 PM

max bupa

The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity

exchange4media Staff Jul 23, 2021 3:06 PM

brands

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

bewakoof

Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM

Poonawalla

Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited

exchange4media Staff Jul 22, 2021 6:42 PM

salesforce webinar

At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers

exchange4media Staff Jul 22, 2021 2:26 PM

sukumaran

C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM

mpl

The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker

exchange4media Staff Jul 21, 2021 12:16 PM

Shubhranshu Singh

Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM

stationary

As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

Mansi Sharma Jul 21, 2021 8:09 AM

gp

The commercial is presently running on OTT and digital media platforms

exchange4media Staff Jul 20, 2021 1:50 PM

moments made by marketing

Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing

exchange4media Staff Jul 20, 2021 9:33 AM

karthik sharma

Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role

Christina Moniz Jul 20, 2021 8:50 AM

nitin khanna

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM

spotify

How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings

exchange4media Staff Jul 20, 2021 8:33 AM