Marketing

Mondelez India launches Cadbury Dairy Milk Spready

Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook

exchange4media Staff 6 days ago

Kartikeya Sharma owned Pro Sportify to launch Indian Arena Polo League

The Indian Arena Polo League will be played between 6 teams in the arena polo format which is a short format of the game

exchange4media Staff 6 days ago

Interbrand’s Ashish Mishra on the agency completing five successful years

Mishra, MD of Interbrand shared insights on how the agency grew in India to become one of the leading brand consulting agencies

Noel Dsouza 6 days ago

Will transit from a mattress to a home comfort company in 2019: Ashutosh Vaidya, Kurl-on

Vaidya, CMO of Kurl-on, talks about partnership with IKEA, expansion plans and marketing strategy for the year ahead in a chat with exchange4media

Anjali Thakur 6 days ago

Zee Café to telecast season 2 of ‘The Chefs’ Line’ 

Contestants to be judged by Chef Dan Hong, food writer Melissa Leong and chef Mark Olive; show to be telecast from Feb 11 weeknights at 9pm

exchange4media Staff 6 days ago

MTV Roadies Real Heroes new season begins February 10

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff 1 week ago

PNB MetLife ropes in PV Sindhu for new campaign #ShedTheWait 

Campaign asks people to stop letting future responsibilities become a burden now 

exchange4media Staff 1 week ago

This Valentine’s Day celebrate Shades of love with Zivame

Launches Valentine’s Day special collection of lingerie, sleepwear, and activewear

exchange4media Staff 1 week ago

Nissan India introduces Nissan Seat Belt Shirt

#HaveYouClickedToday campaign aims at increasing awareness about wearing the rear seatbelt; Designer Kunal Rawal roped in for creating the crease-free shirt 

exchange4media Staff 1 week ago

Soulfull introduces instant drink mix Smoothix

Launches #ShakeYourHungerAway campaign to encourage people not to skip meals because of tight schedules

exchange4media Staff 1 week ago

L’Oréal’s sales amounted to 26.9bn euros, an increase of +3.5%

L’Oréal FY18 annual results records best sales growth in more than 10 years, +7.1%

exchange4media Staff 1 week ago

Parle Hide & Seek unveils Valentine’s Day GIFs and stickers on Giphy.com

Parle Products has released two 30-second digital ads which will go live on YouTube and Facebook

exchange4media Staff 1 week ago

Mastercard comes up with sonic brand identity 

Mastercard has roped in musicians, artists and agencies from across the globe, including Grammy-nominated artist Camila Cabello

exchange4media Staff 1 week ago

Madison Media welcomes Marico back through hoardings in Mumbai

Marico is one of India’s leading consumer products groups in the beauty and wellness sector

exchange4media Staff 1 week ago

ZEE’s multi-regional campaign highlights diversity in the United Indian Family

The ad brings alive how ZEE Family pack with its 23 channels offers genres that fulfill the diverse entertainment needs of every family member

exchange4media Staff 1 week ago

TimesPoints launches Valentine’s Day campaign ‘Points of Love'

From 7th to 14th February, there will be a social media contest that urges users to share a selfie - a “Lovefie” with those that matter most

exchange4media Staff 1 week ago

GroupM consolidates commercial data benchmarking with COMvergence

COMvergence is an independent, international research company collecting and analyzing data from the global marketing services groups and the marketplace

exchange4media Staff 1 week ago

Eveready spreads ‘Dudhiya’ roshani at Kumbh Mela

Eveready illuminated the grandest spectacle Kumbh Mela with LED lights and technology to welcome vast numbers of devotees

exchange4media Staff 1 week ago

Sonali Dhawan of P&G spills the tea on the third segment of Ariel's social campaign

Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza 1 week ago