Marketing News
Martech bridge1

Catch thought leaders like Jarrod Gingras, Dr Apoorva Durga, Aparna Mahesh, Anil Srinivas Chilla, Prabhakar Tiwari and Anika Agarwal presenting their views on 'The Right MarTech Stack'

exchange4media Staff Jun 23, 2020 9:00 AM

ebay

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more

Simran Sabherwal Jun 23, 2020 8:53 AM

e-content jam

At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers

exchange4media Staff Jun 23, 2020 8:40 AM

lions live

In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown

Neeta Nair Jun 23, 2020 8:39 AM

Sachin Tendulkar

The brand has also started an initiative to educate the barber community about COVID safety as they return to business

exchange4media Staff Jun 22, 2020 7:14 PM

dollar

Lowe Lintas Kolkata conceptualised a film for the brand, starring Akshay Kumar centred on the premise of reversing gender roles

exchange4media Staff Jun 22, 2020 6:04 PM

Ronald McDonald

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

exchange4media Staff Jun 22, 2020 4:01 PM

wework

The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles

exchange4media Staff Jun 22, 2020 3:31 PM

Valvoline

The campaign also honours the longstanding innovation of the company throughout its rich history

exchange4media Staff Jun 22, 2020 3:14 PM

happyness.me

Happyness.me is a proprietary tool that measures the happiness quotient of corporates and its people

exchange4media Staff Jun 22, 2020 11:29 AM

e-Content Jam

The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry

exchange4media Staff Jun 22, 2020 10:49 AM

Dheeraj Sinha

Guest Column: The newfound independence of the middle class is leading to many business propositions, writes Dheeraj Sinha, MD, India & Chief Strategy Officer, Leo Burnett, S Asia

Dheeraj Sinha Jun 22, 2020 8:37 AM

sanjeev mohanty

Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019

Misbaah Mansuri Jun 22, 2020 8:34 AM

scott brinker

In his keynote presentation on June 26, 2020, Brinker will speak on ‘The New Rules of Marketing Technology & Operations'

exchange4media Staff Jun 22, 2020 7:33 AM

hong kong tourism board

The campaign encourages Hongkongers to rediscover their own city as travel restrictions have reduced footfalls

exchange4media Staff Jun 21, 2020 4:05 PM

nikon

As part of the #UnlockYourPassion campaign, Nikon will announce a theme on its social media platforms every week for a period of one month

exchange4media Staff Jun 21, 2020 10:00 AM

Mother's Recipe

The campaign intends to strike a chord with its consumers amidst the pickle season

exchange4media Staff Jun 20, 2020 4:05 PM

Snickers

With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'

exchange4media Staff Jun 20, 2020 2:39 PM

Nickelodeon

The new initiative #YogaSeHiHoga aims to inculcate in kids the importance of mental and physical fitness through popular Nicktoons

exchange4media Staff Jun 20, 2020 10:12 AM