Marketing News
Sushant Singh Rajput for Donear

Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

One Plus

The new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel

exchange4media Staff Mar 18, 2020 12:44 PM

IMPACT 50 Most Influential Women Jury

The jury headed by Sam Balsara of Madison World met in late February to finalise ninth edition of the list

exchange4media Staff Mar 18, 2020 8:39 AM

Coronavirus Marketing

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Coronavirus

Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

Duroflex

The campaign also garnered major impressions with over 4.2 million engagements

exchange4media Staff Mar 17, 2020 6:45 PM

MS Dhoni for Khatabook

Dhoni has also been brought on board as Khatabook's brand ambassador

exchange4media Staff Mar 17, 2020 2:57 PM

Godrej LAffaire event

At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program

exchange4media Staff Mar 17, 2020 2:01 PM

HDFC Life and mCanvas

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

OK Kaul

The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it

Anjali Thakur Mar 17, 2020 8:24 AM

Cholayil

Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands

exchange4media Staff Mar 17, 2020 8:19 AM

Jennifer Lopez wearing Guess Watches

Lopez will feature in a campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica

exchange4media Staff Mar 16, 2020 3:42 PM

Gillette Venus

The campaign, created by Grey India, features women trailblazers both in front of and behind the camera

exchange4media Staff Mar 16, 2020 12:36 PM

W

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

Mirum

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

exchange4media Staff Mar 16, 2020 11:38 AM

Saurabh Mathur

VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy

exchange4media Staff Mar 16, 2020 10:53 AM