Marketing

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan

Simran Sabherwal 1 week ago

The first song on forthcoming elections ‘Aao Milker Matdaan Karen’ is all set to urge and motivate the youth and first-time voters to participate in governance by casting their vote

exchange4media Staff 1 week ago

The new range of air conditioners are equipped with automatic air quality detection. The air conditioner offers a high CADR of 300m³/h to improve the quality of the air we breathe indoors

exchange4media Staff 1 week ago

Amway recognises women entrepreneurs through a compendium titled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’

exchange4media Staff 1 week ago

Campaign featuring Virat Kohli introduces new range of backpacks

exchange4media Staff 1 week ago

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff 1 week ago

The mandate comprises services like brand strategy, social media, search, listening and creative duties

exchange4media Staff 1 week ago

With brand ambassadors Hardik and Krunal Pandya, the agency rolls out campaign that plays on importance of ‘Bro Code’

exchange4media Staff 1 week ago

The first-of-its-kind initiative will host over 20 workshops and exhibitors, 20 panel discussions with over 50 eminent speakers and panellists

exchange4media Staff 1 week ago

As the AVOD OTT platform celebrates its third anniversary with 100+ billion minutes of watch time, it also announced a content line-up of 30+ VOOT Originals

exchange4media Staff 1 week ago

Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent

Shweta Raaj Singh 1 week ago

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 1 week ago

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan 1 week ago

Twitterati can win upto Rs 1 Lakh ixigo money based on their Twitter clout

exchange4media Staff 06-April-2019

Honda is asking two-wheeler riders on way to vote to pledge #KoiSeatNaJayeKhali

exchange4media Staff 05-April-2019

The company aims to leverage power of multimedia prowess to build a property that will span across both, digital and TV

exchange4media Staff 05-April-2019

Idea recorded nearly 15 million views for its #IndiaKaLiveNetwork campaign on digital

exchange4media Staff 05-April-2019

Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff 05-April-2019

This year, PUMA stands and superstores will be present in 17 out of the 21 Grands Prix in the calendar

exchange4media Staff 05-April-2019

Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands

Moumita Bhattacharjee 05-April-2019