Marketing News
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Mansi Sharma Jul 26, 2021 9:13 AM
Business leaders from CoinDCX, Borosil, Danone, Luminous Power Technologies’, Dentsu India and InMobi will speak at the conference on July 30
exchange4media Staff Jul 26, 2021 8:47 AM
The 60-sec-long digital film has been conceptualised by Lowe Lintas
exchange4media Staff Jul 24, 2021 8:06 AM
The announcement was made by IOA secretary general Rajiv Mehta
exchange4media Staff Jul 23, 2021 4:01 PM
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff Jul 23, 2021 3:06 PM
The conference will be held on Friday, 30th July, from 2 pm
exchange4media Staff Jul 23, 2021 12:17 PM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Mansi Sharma Jul 23, 2021 7:59 AM
Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited
exchange4media Staff Jul 22, 2021 6:42 PM
At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers
exchange4media Staff Jul 22, 2021 2:26 PM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker
exchange4media Staff Jul 21, 2021 12:16 PM
Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data
Shubhranshu Singh Jul 21, 2021 8:59 AM
As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry
Mansi Sharma Jul 21, 2021 8:09 AM
The commercial is presently running on OTT and digital media platforms
exchange4media Staff Jul 20, 2021 1:50 PM
Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing
exchange4media Staff Jul 20, 2021 9:33 AM
Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role
Christina Moniz Jul 20, 2021 8:50 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
