Along with print and television promotions, the channel will focus on digital integrations such as crowdsourcing the MTV Swagtantra Rap for Independence Day

exchange4media Staff Aug 5, 2019 8:42 AM

Be it launch of Chandrayaan 2, Hima Das winning golds or Rahul Bose’s banana row, brands have leveraged every opportunity to associate with trending moments and issues to reinforce their communication 

test Aug 5, 2019 8:28 AM

Vivo India’s Director, Brand Strategy, tells us how they hope to warm up to customers in India through launch of the S series that has Sara Ali Khan as brand ambassador

Neeta Nair Aug 5, 2019 8:15 AM

Joseph, Co Founder-Director at Wizcraft International Entertainment Pvt. Ltd., says disruption is the new norm and it is consistent

Nafisa Shaheen Aug 5, 2019 7:47 AM

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

Misner, Founder of BNI, talks about key principals of referral networking, and personal and professional development, BNI's market growth and the way ahead

Priyaankaa Mathur Aug 2, 2019 2:48 PM

upUgo is a platform that imparts comprehensive sports training to children and young adults

exchange4media Staff Aug 2, 2019 1:14 PM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Live on Stage Entertainment

Nafisa Shaheen Aug 2, 2019 8:17 AM

TPL will be held from December 12 to 15 at the Celebration Sports Club in Andheri, Mumbai

exchange4media Staff Aug 1, 2019 5:02 PM

To be part of this campaign, consumers have to share a best memory of their bestie, and tag on Nyle's Facebook and Instagram pages with #ThankYouNyle/ #ThankYouBestie

exchange4media Staff Aug 1, 2019 4:58 PM

IndoSpace, developers of industrial and logistics parks, have clients like IKEA, Amazon, Nissan, DHL, Bosch and Aptiv among others

exchange4media Staff Aug 1, 2019 3:14 PM

The sponsorship period will commencing from September 1, 2019 and last until March 31, 2023

exchange4media Staff Aug 1, 2019 1:02 PM

Saints Art will be supporting the short-video platform with market propagation and messaging strategies

exchange4media Staff Aug 1, 2019 12:44 PM

Kim, Managing Director, LG Electronics India, on how the brand is using innovative technologies to woo consumers

Nafisa Shaheen Aug 1, 2019 8:30 AM

The Marketing Head says the brand plans to make India Taco Bell’s largest market outside the US

Dolly Mahayan Aug 1, 2019 8:26 AM

Leo Burnett India’s Gurugram office will lead the account

exchange4media Staff Jul 31, 2019 4:51 PM

Buzzinga, a 360-degree digital marketing agency, will be managing the brand's digital persona 

exchange4media Staff Jul 31, 2019 3:15 PM

Pep will endorse PUMA products on and off the pitch, as well as lend his technical expertise and knowledge to PUMA Football

exchange4media Staff Jul 31, 2019 2:59 PM

Houselisting and Housing Census survey to help the government in shaping programmes and companies in gauging market trends

exchange4media Staff Jul 31, 2019 2:30 PM