The brand has witnessed strong uptake with Vijay’s fan-following, especially in South-India and has been accessible largely through the Rowdy Wear App

exchange4media Staff Feb 12, 2020 11:12 AM

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

exchange4media Staff Feb 12, 2020 10:58 AM

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts

exchange4media Staff Feb 12, 2020 8:32 AM

Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand

exchange4media Staff Feb 11, 2020 7:40 PM

The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms

exchange4media Staff Feb 11, 2020 7:08 PM

Developed by BBDO India, the campaign titled NOT working? Try NETworking! will be promoted through TV, Radio and digital media

exchange4media Staff Feb 11, 2020 4:35 PM

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens

exchange4media Staff Feb 11, 2020 3:55 PM

The film features a cast of adidas’ family of creators and change makers

exchange4media Staff Feb 11, 2020 2:32 PM

The activation involves a support system ‘Dard Mukti Kendra’ to distribute the ‘Rahat Ratna’ to ‘Sahayaks’

exchange4media Staff Feb 11, 2020 1:25 PM

Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour

exchange4media Staff Feb 11, 2020 1:02 PM

Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020

exchange4media Staff Feb 11, 2020 11:14 AM

The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities

exchange4media Staff Feb 10, 2020 1:58 PM

The campaign launched in the run up to Safer Internet Day will run through 2020 and reach half a million people

exchange4media Staff Feb 10, 2020 1:41 PM

The campaign is an innovative depiction of underprivileged girls on periods using Instagram Stories as the medium

exchange4media Staff Feb 10, 2020 12:54 PM

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day

exchange4media Staff Feb 8, 2020 8:01 AM

The campaign targets the digital audience who only understand saving in terms of discounts, offers and cashback

exchange4media Staff Feb 8, 2020 7:55 AM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM