As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%

exchange4media Staff Apr 28, 2021 5:15 PM

This move by both players will help amplify their existing strengths and infrastructure in their respective fields

exchange4media Staff Apr 28, 2021 4:42 PM

This partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum-driven consumers

exchange4media Staff Apr 28, 2021 3:53 PM

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

The new slogan is ‘Movement that inspires’ and the company name is changed to Kia India from Kia Motors India

exchange4media Staff Apr 27, 2021 6:25 PM

The tech-hub will empower Lenskart’s continuing innovation on omni-channel technology, giving shopping across channels a much seamless experience

exchange4media Staff Apr 27, 2021 4:29 PM

Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity

Mansi Sharma Apr 27, 2021 8:38 AM

The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting

exchange4media Staff Apr 26, 2021 6:58 PM

In addition to this, the company will also cover the vaccination cost of its 5000+ employee force in India and their eligible immediate family members

exchange4media Staff Apr 26, 2021 4:02 PM

Brand Radiator will also be responsible for mobile app development and website maintenance as part of their digital mandate

exchange4media Staff Apr 26, 2021 3:21 PM

The TVC by Lowe Lintas will be rolled out across television, OTT (Hotstar) and social media platforms

exchange4media Staff Apr 26, 2021 12:27 PM

Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India

exchange4media Staff Apr 25, 2021 4:00 PM

The campaign focuses onhow discarding old electronics irresponsibly hurts the environment

exchange4media Staff Apr 25, 2021 10:00 AM

The campaign and film is conceptualized by Phantom Ideas

exchange4media Staff Apr 24, 2021 7:15 AM

The brand challenges the idea of gold jewellery being suited only for traditional celebrations

exchange4media Staff Apr 24, 2021 7:08 AM

The newer approach by recreating the identity is to develop a people-driven brand with a strong sense of team spirit

exchange4media Staff Apr 23, 2021 6:29 PM

Through a short factual video, the company sheds light on how disposable razors contribute to 80% of marine waste & its production resulting in tons of CO2 emissions contribute to air pollution

exchange4media Staff Apr 22, 2021 6:12 PM

This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys

exchange4media Staff Apr 22, 2021 5:37 PM

WPP is the first in its industry to include media in its net zero commitment

exchange4media Staff Apr 22, 2021 2:34 PM

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM