Marketing News
content upfront

On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

exchange4media Staff Nov 18, 2020 9:18 AM

MPL Sports

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams

exchange4media Staff Nov 17, 2020 12:59 PM


The LPL is scheduled to kick-off from 26th November till December 16, 2020

exchange4media Staff Nov 17, 2020 12:25 PM


Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign

exchange4media Staff Nov 17, 2020 10:35 AM

Indian Terrain

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets

Ritika Raj Nov 17, 2020 8:46 AM


Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM


The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special

exchange4media Staff Nov 16, 2020 8:12 AM

go daddy

Nikhil Arora, VP and MD, GoDaddy India, reveals that with phase 1 of the marketing campaign, the company managed to create more than 85% brand awareness across tier 1, 2, and 3 cities

Misbaah Mansuri Nov 16, 2020 8:10 AM


The campaign brings to life, the celebration of the festival of lights with a golden experience for its consumers through digital and on-ground activations

exchange4media Staff Nov 16, 2020 8:00 AM


Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference

exchange4media Staff Nov 13, 2020 2:22 PM


#TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration t

exchange4media Staff Nov 13, 2020 1:32 PM


Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing

Ritika Raj Nov 13, 2020 8:59 AM


With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm

Ritika Raj Nov 12, 2020 9:33 AM


Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

vidya balan

The actor who recently played Shakuntala Devi will feature in Cuemath's new ad campaign

exchange4media Staff Nov 11, 2020 1:20 PM


The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM


Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder

Nafisa Shaheen Nov 11, 2020 9:16 AM


This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM

Sachin Tendulkar

The campaign focuses on the messages of safety, trust and resilience and was widely released on television and other digital platforms

exchange4media Staff Nov 10, 2020 4:21 PM