Marketing News

Achint Setia, Myntra

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM


The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing

Mansi Sharma May 10, 2022 8:22 AM


The move highlights Shoppers Stop’s increasing focus on private brands, the company said

exchange4media Staff May 9, 2022 3:08 PM


The ad film series is conceptualized by Vedantu’s internal brand team and Native Films as their production house

exchange4media Staff May 8, 2022 6:00 PM

Kareena Kapoor

The 45-second fun digital film showcases the actor's prowess by doing several yoga asanas

exchange4media Staff May 7, 2022 2:00 PM

Crayons Advertising

The account will be handled by the agency’s Delhi and Mumbai offices

exchange4media Staff May 6, 2022 2:18 PM


The FMCG major’s ad spends for the quarter stands at Rs 150.33 crore, while it was Rs 154.17 crore in the same quarter last year

exchange4media Staff May 6, 2022 11:07 AM


Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM


In line with this insight, ESPNcricinfo and Simplilearn have collaborated on an interesting content initiative this IPL

exchange4media Staff May 5, 2022 5:43 PM


The company's business grew 17.5% in Q1 2022 as compared to Q1 last year

exchange4media Staff May 5, 2022 3:36 PM


The Swiss watch manufacturer says Chaturvedi was chosen because he is a youth icon

exchange4media Staff May 5, 2022 2:35 PM

Arun N

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10

Arun Neelakantan May 5, 2022 8:44 AM

Naved Chaudhary

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

Community marketing

Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing

Kanchan Srivastava May 4, 2022 8:34 AM


Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM


As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'

exchange4media Staff May 2, 2022 7:41 PM


Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM