Marketing News
Indian Marketing Awards

Aditya Puri, Managing Director, HDFC Bank, conferred with Lifetime Achievement Award

exchange4media Staff Nov 28, 2019 9:09 PM

Syska and The Man Company

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

exchange4media Staff Nov 28, 2019 4:31 PM

Aditya Roy Kapur

Launching the Holiday 2019 campaign, Diesel casts Aditya Roy Kapur as the newest celebrity ambassador to promote their latest collection of watches

exchange4media Staff Nov 28, 2019 3:49 PM

Vivek Gambhir Godrej Consumer Products

Vivek Gambhir, MD & CEO, Godrej Consumer Products, shared insights on how marketing has been evolving as a practice and as a function

exchange4media Staff Nov 28, 2019 2:56 PM

Shubranshu Singh Royal Enfield

Singh, Head of Global Brands, Royal Enfield, talks about ‘Building a brand through the community’ and the journeys that the brand has undertaken

exchange4media Staff Nov 28, 2019 2:39 PM

Amarpreet Anand

Amarpreet Anand, Executive VP & Portfolio Head, Marketing, Diageo India, talks about collaboration with Hungama, marketing objectives and signing Vicky Kaushal as face of ‘Jashn Yaari Ka’ campaign

Neethu Mohan Nov 28, 2019 9:16 AM

essence

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

Taboola-e4m Roundtable

Industry leaders from BFSI sector deliberated on the challenges, trends and strategies in the digital world

exchange4media Staff Nov 28, 2019 8:20 AM

Brand licensing

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM

Panipat

Likee users invited for special trailer launch with star cast - Arjun Kapoor, Sanjay Dutt & Kriti Sanon

exchange4media Staff Nov 27, 2019 5:20 PM

Panache

Panaache Digital will play a key role in developing the online presence of Aveon Cafe by communicating the concept of Instant coffee

exchange4media Staff Nov 27, 2019 3:05 PM

Kashyap Kompella CFA, Co-author, "Practical Artificial Intelligence" and CEO, rpa2ai Research

Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

Martech Mumbai 2019

We take a look at some of the interesting glimpses from the conference held on Tuesday at ITC Maratha, Mumbai

exchange4media Staff Nov 27, 2019 9:38 AM

Sandeep Prakash

Sandeep Prakash Head, India Business, Quaero and Vishal Sukheja VP, Products, FirstHive, shared insights on Customer Data Platforms and how it helps brands understand their customers

exchange4media Staff Nov 27, 2019 9:34 AM

Jose Antonio Cachaza LaLiga India

At the e4m Martech Mumbai 2019, Jose Antonio Cachaza, Managing Director of LaLiga India spoke about using technology to market to the sports fans

exchange4media Staff Nov 27, 2019 8:52 AM

Apoorv Durga

At the MarTech Mumbai Conference, Apoorv Durga, Research Director & Analyst, Real Story Group, helped simplify the MarTech marketplace for end users

exchange4media Mumbai Bureau Nov 27, 2019 8:49 AM

Pratyush Kukreja

Pratyush Kukreja, AVP Business Development, Haptik, shared valuable insights about the five ways in which AI will transform marketing in the next five years

exchange4media Staff Nov 27, 2019 8:37 AM

Taranjeet Singh ZEE5

Taranjeet Singh, Chief Revenue Officer, and Business Head, ZEE5 India, on how the company is leveraging Martech and helping brands hyper personalise their offerings

exchange4media Staff Nov 27, 2019 8:37 AM

Martech Mumbai 2019

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM