Marketing

Ranveer Singh and Ola come together to encourage aspiring rappers

The initiative aims to encourage people from all walks of life to showcase their talent, and participants are required to record a rap song while sitting in an Ola, using the Gully Beat app

exchange4media Staff 5 days ago

JBL forges partnership with ‘Gully Boy’

Association will include in-film integration, opening credits & a special video with Ranveer Singh endorsing JBL apart from other social media and on-ground activations

exchange4media Staff 5 days ago

Candere unveils campaign that breaks Valentine’s Day stereotypes 

#OneForLove conveys the message that Valentine’s Day is not just meant for couples but instead can be spent appreciating all the loved ones in one’s life  

exchange4media Staff 5 days ago

FYI TV18 to unveil new show ‘You Can’t Turn That Into A House’ on Feb 15

In the show, brothers Taimoor and Rehan Nana will renovate odd structures to transform them into retreats

exchange4media Staff 5 days ago

ZEE5 and Gaana come together to offer free subscriptions to users 

Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library

exchange4media Staff 5 days ago

Need agility & constant reinvention in what we offer: Shekhar Banerjee

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman 5 days ago

Brands dancing to the tune of ‘Apna Time Aayega’

From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs

Dolly Mahayan 5 days ago

Impact of experiential marketing on customer perception of brands: Prateek Kumar, NeoNiche

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar 5 days ago

Payback runs #PAYBACKPlaysCupid campaign for Valentine’s Day

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff 5 days ago

Manyavar launches #DressCodeManyavar campaign for wedding season

TVC focuses on celebration wear for not just the groom but the groomsmen and wedding guests too

exchange4media Staff 5 days ago

Suzuki Motorcycle India unveils ‘Joy of Safety’, an initiative to help safety of riders

Customers will be helped in getting a better understanding of their vehicles, basic riding and vehicle dynamics

exchange4media Staff 5 days ago

Isobar launches Auto Industry-first Blockchain Powered Campaign for CEAT Tyres

CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression 

exchange4media Staff 5 days ago

Aristocrat offers free bag repair service at Kumbh Mela

The offer is valid till 15th March, 2019. Devotees also get the chance to replace their bags with brand new Aristocrat bags at exciting discounts

exchange4media Staff 5 days ago

Times Network unveils campaign for Times M.A.N (Movies and News) pack 

Campaign captures attributes of bouquet of influential brands across the best in English Movies and News

exchange4media Staff 6 days ago

Leo Burnett Orchard wins GNC India’s creative duties biz

Business was won after multi-agency pitch and will be handled by Leo Burnett Orchard’s Mumbai office; first campaign to be ‘Start Strong'  

exchange4media Staff 6 days ago

SOTC launches ‘On The Go’, a portal for personalised tours

Portal will offer customised experiences and activities from trekking to cooking a traditional meal of the region

exchange4media Staff 6 days ago

Magzter partners with IRCTC to offer digital reading experience to passengers

Under this partnership, IRCTC users get unlimited access to 5,000+ best-selling magazines & select newspapers on their smartphones and tablets at a price of Rs 20 plus GST per day journey

exchange4media Staff 6 days ago

Toyota Kirloskar Motor’s Road Safety Education Program instills ‘safe road behavior’

As a part of its CSR initiatives, Toyota initiated the Toyota Safety Education Program and has educated more than 710,000 school children on road safety across India

exchange4media Staff 6 days ago

Laqshya Media Group gets honoured in the ‘Asia Book of Records’

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff 6 days ago