Marketing News
CCD

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

eventIndustry

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

Nafisa Shaheen Aug 8, 2019 8:05 AM

Dream11

Cricket fans will be able to deeply engage with KPL matches by creating their own fantasy teams on Dream11 and competing with their friends

exchange4media Staff Aug 7, 2019 6:22 PM

concept

In a twin hat-trick, the agency won gold for its public service campaigns for the third year in a row and in all bagged three awards in this year’s edition

exchange4media Staff Aug 7, 2019 5:13 PM

WRM

To mark the occasion WRM also released a free eBook titled Festive Marketing in 2019: The Ultimate Checklist

exchange4media Staff Aug 7, 2019 4:20 PM

NeoGrowth

With the new brand identity, NeoGrowth has also created a ‘sonic logo’ that reinforces and captures the essence of the brand

exchange4media Staff Aug 7, 2019 3:14 PM

Nestle

The initiative was a collaboration of Zenith & Nestlé; participating firms included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City and Arre

exchange4media Staff Aug 7, 2019 11:15 AM

IVM

The first episode is set to air on Wednesday, prior to the commencement of the English Premier League

exchange4media Staff Aug 7, 2019 10:50 AM

VFS

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide

exchange4media Staff Aug 7, 2019 9:47 AM

Marzin

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

Modi

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM

Media Ace

Ashish Bhasin honoured with Network Head of the Year title; Divya Karani, dentsu X CEO, is Agency Head of the Year & Shamsuddin Jasani, Group MD - Isobar South Asia, Digital Agency Head of the Year

exchange4media Staff Aug 6, 2019 10:11 PM

dentsu

The campaign went live on Friendship Day, August 4, with a unique microsite www.logitechbuddyboard.com

exchange4media Staff Aug 6, 2019 2:18 PM

ferzad

Palia, Head – Youth, Music and English Entertainment, Viacom18, speaks to exchange4media about how MTV has held its own in the new tariff regime and the channel's latest content line up

Shikha Paliwal Aug 6, 2019 8:03 AM

Team Pumpkin

As part of the mandate, Team Pumpkin will be managing all social media activities for the brand

exchange4media Staff Aug 5, 2019 5:56 PM

Ambuja

As part of the partnership, Jaipur Pink Panthers’ players will sport Ambuja Cement logo on front of the jerseys 

exchange4media Staff Aug 5, 2019 5:48 PM

Lemma

This partnership will enable Lemma’s advertisers to reach more than 4 million users with over 400 TagTalk screens

exchange4media Staff Aug 5, 2019 5:13 PM

KEI

The wire and cable manufacturer will be co-powering three ODIs and two Test matches

exchange4media Staff Aug 5, 2019 4:39 PM

JioSavan

As part of the ‘Made By’ campaign, leading musicians have curated personalised playlists in JioSaavn

exchange4media Staff Aug 5, 2019 1:42 PM

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