The agency will be looking into end-to-end influencer management activities, brand partnerships and further leveraging the brand value of the gaming influencer

exchange4media Staff Feb 16, 2021 1:55 PM

Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle

exchange4media Staff Feb 16, 2021 12:57 PM

The digital and social campaign for the range launches today

exchange4media Staff Feb 16, 2021 12:38 PM

The campaign, conceptualized by What’s Your Problem (a Wondrlab company), is spontaneous, free-spirited and reflect moments that matter to the youth

exchange4media Staff Feb 16, 2021 12:19 PM

Conceptualized by Digitas (Team Pop), the contest features comedian Rohan Joshi and celebrity pastry chef Pooja Dhingra in its first edition

exchange4media Staff Feb 15, 2021 2:04 PM

Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020

Simran Sabherwal Feb 15, 2021 12:27 PM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office

exchange4media Staff Feb 15, 2021 11:25 AM

The social media campaign was crafted to boost engagement with Mynta's audience during its 6-day marquee event

exchange4media Staff Feb 15, 2021 10:43 AM

IPRCCC: Kishore Jayaraman, President, India & South Asia, Rolls-Royce delivered the keynote speech on the resurgence of businesses in the new normal and sustainable alternatives

exchange4media Staff Feb 13, 2021 8:27 AM

IPRCCC: Aman Gupta, Co-founder & CEO, boAt advised startups to accept challenges and adapt accordingly to sustain and flourish in a competitive market in a fireside chat session

exchange4media Staff Feb 13, 2021 8:25 AM

The actor will be associated with the fertility and pregnancy care brand for a year

exchange4media Staff Feb 12, 2021 7:14 PM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country

exchange4media Staff Feb 11, 2021 2:25 PM

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

The company earns 70% of its revenue from the mobile phone segment

exchange4media Staff Feb 10, 2021 2:20 PM

The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM

The ad film is being released with a 360-degree multimedia plan pan-India across Tv, Print, Digital, Theatre and Outdoor

exchange4media Staff Feb 10, 2021 12:36 PM

YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%

exchange4media Staff Feb 10, 2021 12:34 PM

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform

exchange4media Staff Feb 10, 2021 12:14 PM