The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown

exchange4media Staff Jun 27, 2020 8:34 AM

On day 4 of the series, experts Scott Brinker, Sharat Dhall, Manu Lavanya, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly shared insights on digital strategies for a post-COVID ecosystem

exchange4media Staff Jun 27, 2020 8:15 AM

The brand marks the transition with a new logo, sonic identity and mass media campaign

exchange4media Staff Jun 26, 2020 2:05 PM

Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

Industry experts Tarun Katial & Maciej Zawadzinski shared insights on what's making OTT a promising platform for marketers in recent times

exchange4media Staff Jun 26, 2020 9:01 AM

On Day 4 of the virtual series catch thought leaders Sharat Dhall, Manu Lavanya, Scott Brinker, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly share their insights on financial marketing

exchange4media Staff Jun 26, 2020 8:57 AM

The panel will discuss the business of the matchmaking industry during the times of pandemic

exchange4media Staff Jun 26, 2020 8:07 AM

The new influencer-led campaign reiterates the importance of creating shareable memories that can be printed and given to others

exchange4media Staff Jun 25, 2020 12:41 PM

The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations

exchange4media Staff Jun 25, 2020 10:34 AM

Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers

exchange4media Staff Jun 25, 2020 8:58 AM

Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond

Pratik Gupta Jun 25, 2020 8:58 AM

Industry experts Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe share their views

exchange4media Staff Jun 25, 2020 8:46 AM

Catch Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman exchange views on the importance of camera for brands & marketers today

exchange4media Staff Jun 25, 2020 8:40 AM

With this, the brand is solidifying its commitment to supporting happy and healthy families

exchange4media Staff Jun 25, 2020 12:00 AM

The move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers

exchange4media Staff Jun 24, 2020 1:45 PM

Thought leaders Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe to share their views

exchange4media Staff Jun 24, 2020 8:57 AM

Thought leaders Jarrod Gingras, Dr Apoorva Durga, Aparna Mahesh, Anil Srinivas Chilla, Prabhakar Tiwari and Anika Agarwal presented their views on 'The Right MarTech Stack'

exchange4media Staff Jun 24, 2020 8:50 AM

In today's virtual session, Netcore's Founder & MD Rajesh Jain will talk about transforming CMOs into Chief Profitability Officers

exchange4media Staff Jun 24, 2020 8:45 AM

The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020

exchange4media Staff Jun 23, 2020 5:55 PM

Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety

Vivek Srivatsa Jun 23, 2020 5:43 PM