Marketing News
Britannia

Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa

Neethu Mohan Feb 17, 2020 1:40 PM

Kajal Aggarwal, Indeed

In the campaign, Kajal introduces job seekers to Indeed’s offerings such as resume builder, advanced search and job alerts through a video series

exchange4media Staff Feb 17, 2020 12:56 PM

Anjali Malhotra

Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more

Nafisa Shaheen Feb 17, 2020 12:39 PM

Inox

The brand took it on themselves to ask their audience fun questions related to corner seats and Valentine’s Day

exchange4media Staff Feb 17, 2020 11:35 AM

Reebok

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

Akshay Kumar

Akshay will be seen donning a number of fun avatars as part of the new campaign

exchange4media Staff Feb 15, 2020 4:24 PM

Ranveer Singh

The brand film will appear on OTT platforms and cinemas in the coming weeks

exchange4media Staff Feb 15, 2020 8:17 AM

Anmol Gill Bacardi

Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year

Nafisa Shaheen Feb 14, 2020 5:58 PM

RCB

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM

TV versus Digital

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

Avinash Pandey

Avinash Pandey, CEO, ABP News Network, shared insights on viewership numbers, role of data and advertising money at the unveiling of the Pitch Madison Advertising Report

exchange4media Staff Feb 14, 2020 8:41 AM

Ferrero Rocher Golden Love

Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement

exchange4media Staff Feb 13, 2020 7:35 PM

Pankaj Gupta

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

Center fresh

Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz

exchange4media Staff Feb 13, 2020 10:30 AM

Arvind Kejriwal

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Kartikeya Bhandari Livspace

Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy

Neethu Mohan Feb 12, 2020 1:30 PM

kantar

The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%

exchange4media Staff Feb 12, 2020 12:22 PM

Kareena Kapoor Khan for Imara

Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design

exchange4media Staff Feb 12, 2020 11:27 AM