Marketing

Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri 3 days ago

The communication focuses on the brand giving audiences the ‘window to the world’ at Rs 8

exchange4media Staff 3 days ago

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff 3 days ago

The 100-day nationwide challenge is aimed at encouraging Indians to walk more for fighting lifestyle diseases

exchange4media Staff 3 days ago

Singapore Tourism Board's Director, Brand (Marketing Group), Lim Shoo Ling and GB Srithar, Regional Director (SAMEA), speak to exchange4media on their focus to attract more Indian tourists

Misbaah Mansuri 4 days ago

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas 4 days ago

Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans

Neethu Mohan 4 days ago

Interbrand announces expansions plans in newer markets and new brand wins in 2019

exchange4media Staff 4 days ago

SVG Media, a Dentsu Aegis Network company, will help increase US-based BirdEye’s global footprint as the leading customer experience and business reputation platform

exchange4media Staff 4 days ago

Veteran advertising professional, Praveen Kenneth, along with filmmaker Pradeep Sarkar & musician Dhruv Ghanekar launch 'Ek Desh, Ek Hum’ video

exchange4media Staff 4 days ago

Movement has got support from celebrities like Rajkummar Rao, VVS Laxman and Neha Dhupia

exchange4media Staff 4 days ago

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan 4 days ago

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy 4 days ago

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan 5 days ago

Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets

exchange4media Staff 5 days ago

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas 5 days ago

Members of BharatMatrimony can choose to avail matrimonial ads in the print editions of Times of India at a special price

exchange4media Staff 5 days ago

Recently launched by Future Consumer Ltd, Think Skin aims to influence consumers to upgrade from using a soap to a body wash

exchange4media Staff 5 days ago

The live billboard, conceptualised by MTV and executed by Zenith, was placed at a thrilling height of 35 feet in Chitrakoot area in Andheri, Mumbai

exchange4media Staff 5 days ago

Tathaastu sitcom consists of six episodes that revolves around employees and their bizarre & humorous encounters in delivering happiness & fulfilling the wishes of their customers

exchange4media Staff 5 days ago