Marketing News


The brand says thanks to its retail partners through its latest #YouMakeItHappen camapgin

exchange4media Staff Nov 27, 2022 6:00 PM

tata sampann

The TVC is live across electronic channels and social media platforms of Tata Sampann

exchange4media Staff Nov 27, 2022 2:00 PM


Through a 40-second video created by Ogilvy, the brand urges women to self-check every month

exchange4media Staff Nov 27, 2022 10:00 AM

Amitabh Bachchan

The court has granted the actor interim protection of his personality and celebrity rights

exchange4media Staff Nov 26, 2022 10:54 AM


The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance

exchange4media Staff Nov 25, 2022 2:58 PM


Madhu Mantena to continue as BBMVPL’s Founder & Chief Creative Officer, and Ravneet Gill shall take over as MD & Chief Executive Officer

exchange4media Staff Nov 25, 2022 10:56 AM


The partnership offers programmatic in-gaming solutions and enables one-of-a-kind technology in the Indian market

exchange4media Staff Nov 25, 2022 9:48 AM


e4m Screenage Conference 2022 saw industry heads share interesting instances when they used technology to innovatively promote their brands

exchange4media Staff Nov 25, 2022 8:51 AM


At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’

exchange4media Staff Nov 25, 2022 8:49 AM


Tata Consumer said the company will make an appropriate announcement as and when any such requirement arises

exchange4media Staff Nov 24, 2022 5:44 PM


The luxury clothing brand has pulled down the controversial advertisement featuring kids but has dubiously blamed 'parties' for using 'unapproved items' for the shoot

exchange4media Staff Nov 24, 2022 1:19 PM


At the e4m Mobile Marketing Conference, 2022, Co-Founder of Fandrum Samridhi Katyal engaged in a fireside chat about how brands could leverage fanbase

exchange4media Staff Nov 24, 2022 1:09 PM

Pitch brand talk

To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi

exchange4media Staff Nov 24, 2022 8:18 AM

santosh iyer

Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored

exchange4media Staff Nov 23, 2022 6:27 PM

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