Marketing News
IPL

With consumer sentiment improving and businesses seeing recovery, brands are looking to invest in high impact properties like the IPL to fuel their growth plans for the upcoming festive season

Christina Moniz Aug 3, 2021 10:30 AM

PL

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India

Neeta Nair Aug 3, 2021 8:43 AM

HUL

The plastic-reduction initiative will allow customers to refill products like Surf Excel, Comfort and Vim

exchange4media Staff Aug 2, 2021 1:24 PM

himanshu bakshi

Bakshi, the MD of Danone India, explained that as a responsible food brand, the company wants a positive impact on lives beyond just profits and toplines

exchange4media Staff Aug 2, 2021 1:06 PM

dummy image

At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'

exchange4media Staff Aug 2, 2021 8:32 AM

Shreevar Kheruka

At the Pitch BrandTalk summit 2021, Kherukar spoke of embracing sustainability long before it was fashionable and the importance of leading with the heart

exchange4media Staff Aug 2, 2021 8:31 AM

verizon

The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning

exchange4media Staff Aug 2, 2021 8:31 AM

Gordon Domlija

At the Pitch BrandTalk summit 2021, the APAC CEO of Wavemaker also mentioned that purpose is the core pillar of building and growing a brand

exchange4media Staff Aug 2, 2021 8:30 AM

sumit gupta

In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company

exchange4media Staff Aug 2, 2021 8:26 AM

Cinthol Campaign

The film, conceptualized by Creativeland Asia, highlights how people can start their mornings with a blast of freshness with Cinthol soaps 

exchange4media Staff Aug 1, 2021 6:00 PM

milk bikis

Riding high on nostalgia, the campaign titled 'An Ode to Simpler Times' gives TN consumers a chance to vote for their favourite Milk Bikis Classic Pack

exchange4media Staff Jul 31, 2021 8:00 PM

cadbury

The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

exchange4media Staff Jul 31, 2021 2:00 PM

pitch brandtalk

Anand Bhadkamkar, CEO, Dentsu India discussed the future of search marketing with Rohit Dosi, Director - Microsoft Advertising, InMobi, at Pitch BrandTalk Summit on Friday

exchange4media Staff Jul 31, 2021 8:30 AM

Neerak Akhoury

Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference

exchange4media Staff Jul 31, 2021 8:30 AM

idma

We visit some clutter-breaking entries from the event that rightfully went on to win big

exchange4media Staff Jul 31, 2021 7:52 AM

82.5 Communications - ABP Desam

The launch digital film celebrates and highlights the importance of regional truth via digital film, social media work and more

exchange4media Staff Jul 30, 2021 3:04 PM

Ajay Devgn

This collaboration with the actor will further enhance the brand's reach through digital and traditional mediums

exchange4media Staff Jul 30, 2021 1:19 PM

idma

Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM