Marketing News
Impact

In a first, the list will be released at a virtual soiree and streamed live on IMPACT and exchange4media Facebook pages on Friday 5.30 pm onwards

exchange4media Staff Jul 1, 2020 9:00 AM

Meghna Apparao

Guest Column: Meghna Apparao, Chief Business Officer, Licious, says consumer changes, due to the lockdown, will be a lot stickier with the emergence of a critical and aware consumer mindset

Meghna Apparao Jul 1, 2020 8:18 AM

OLa

The feature has been rolled out to all Ola users across India, Australia, New Zealand and the United Kingdom

exchange4media Staff Jun 30, 2020 10:00 PM

Fever FM

The initiative aims to support small and medium enterprises and help them bounce back faster with the right promotion plan

exchange4media Staff Jun 30, 2020 12:43 PM

harish narayanan

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

pankajGupta

Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger

Pankaj Gupta Jun 30, 2020 8:25 AM

Limelight Roundtable

The virtual roundtable will see heads from the gaming industry share insights on evolution in the gaming technology ecosystem, user expectations, challenges and much more

exchange4media Staff Jun 30, 2020 8:13 AM

kamasutra

The brand used a barcode to visually represent the uniqueness of every individual

exchange4media Staff Jun 30, 2020 12:00 AM

Quora

Quora India’s - Avirup Das & Anjul Tyagi - will join Ruhail Amin, Senior Editor, exchange4media group, tomorrow to discuss how brands can leverage the platform for maximum reach

exchange4media Staff Jun 29, 2020 2:04 PM

Viral Oza

Prior to joining Mahindra Lifespaces, Oza was the Chief Marketing Officer at Lodha Group

exchange4media Staff Jun 29, 2020 1:30 PM

Ace2Three

Ace2Three is India's first online rummy portal. The platform offers a world-class online gaming experience to more than 12 million users today

exchange4media Staff Jun 29, 2020 11:47 AM

Sanju Menon

Guest Column: Sanju Menon, COO, Publicis Ambience & Publicis Beehive, shares few mechanisms that helped him cope with the new challenges

Sanju Menon Jun 29, 2020 8:54 AM

roshan abbas

The elections witnessed a massive voter turnout of 98.2 per cent

exchange4media Staff Jun 27, 2020 5:52 PM

dabur

Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible

exchange4media Staff Jun 27, 2020 4:00 PM

idfresh

The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need

exchange4media Staff Jun 27, 2020 2:00 PM

Shenoy Muralidhara

Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more

Eularie Saldanha Jun 27, 2020 12:33 PM

alpenliebe

The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys

exchange4media Staff Jun 27, 2020 9:03 AM

Flipkart

To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers

exchange4media Staff Jun 27, 2020 8:42 AM

akamai

At e4m's webinar on technology playing Cupid during the lockdown, panellists shared some insights on 'dating' trends seen during the time

exchange4media Staff Jun 27, 2020 8:34 AM