Marketing News
The campaign cites data to show how mainstream media tends to overlook fire accidents, which causes more deaths than any other catastrophe in the country
exchange4media Staff Mar 31, 2020 10:00 PM
The campaign developed for Parag Milk Foods’ sports nutrition brand talks about the need to stay at home to stay safe
exchange4media Staff Mar 31, 2020 4:08 PM
There are two versions of the brand’s logo to go with the message
exchange4media Staff Mar 31, 2020 3:55 PM
The agency will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications
exchange4media Staff Mar 31, 2020 3:09 PM
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
For every person taking the challenge and completing 12 days of online workout, cure.fit will contribute Rs 100 to the Prime Minister's COVID Relief Fund
exchange4media Staff Mar 31, 2020 2:00 AM
With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign
exchange4media Staff Mar 28, 2020 10:00 PM
The video campaign has been shared on Twitter by Niti Aayog and actress Deepika Padukone
exchange4media Staff Mar 28, 2020 4:05 PM
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
exchange4media Staff Mar 28, 2020 9:21 AM
The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign
exchange4media Staff Mar 27, 2020 10:00 PM
Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products
exchange4media Staff Mar 27, 2020 4:30 PM
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
Noel Dsouza Mar 27, 2020 8:33 AM
Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme
exchange4media Staff Mar 26, 2020 6:29 PM
The car service company has launched the #OpenForHeros initiative to support emergency vehicular service in the country during the lockdown
exchange4media Staff Mar 26, 2020 6:16 PM
The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks
exchange4media Staff Mar 26, 2020 5:59 PM
YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy
exchange4media Staff Mar 26, 2020 1:03 PM
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments
Misbaah Mansuri Mar 26, 2020 8:44 AM
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
exchange4media Staff Mar 24, 2020 3:03 PM
CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day
exchange4media Staff Mar 24, 2020 1:51 PM
