Marketing News


The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM


DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head

exchange4media Staff May 19, 2022 12:07 PM


In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

amit tiwari

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM


Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM


Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived

Mansi Sharma May 18, 2022 8:18 AM


The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM


This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts

Mansi Sharma May 17, 2022 8:38 AM Campaign

Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India

exchange4media Staff May 16, 2022 2:57 PM

BharatPe campaign

The campaign, conceptualized in line with the theme ‘De Dena Aaram Se', is designed to create awareness about the various use-cases of postpe's BNPL product

exchange4media Staff May 16, 2022 2:28 PM


The brand has launched the campaign across social media channels

exchange4media Staff May 16, 2022 12:38 PM


With 22feet Tribal Worldwide, the brand seeks to tap into every logistics conversation

exchange4media Staff May 13, 2022 11:54 AM


WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses

exchange4media Staff May 13, 2022 11:17 AM

Milind Soman

The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility

exchange4media Staff May 12, 2022 3:51 PM


The new identity has been created to reflect the evolution of the brand, the company said

exchange4media Staff May 12, 2022 3:50 PM


Through this partnership, vivo will leverage its rights to the emblem and official brand identities

exchange4media Staff May 12, 2022 1:17 PM

Raveena Tandon

The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products

exchange4media Staff May 11, 2022 5:03 PM


The tech mascot will be visible in many different forms, the company shared

exchange4media Staff May 11, 2022 3:35 PM

Deepika Padukone

Padukone stars in the brand's first leather goods campaign for the Maison

exchange4media Staff May 11, 2022 3:28 PM