Marketing News
Godrej & Boyce

The newly launched campaign aims to inspire netizens with some of the lesser-known facts about the brand’s legacy

exchange4media Staff May 8, 2021 7:49 AM

Abhay Bahugune

Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand

Ritika Raj May 7, 2021 8:53 AM

Pradeep Menon

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

Haruto Iwata & Tribuhuwan Joshi

Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more

Ritika Raj May 6, 2021 9:14 AM

Unacademy

CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM

Vedix haircare range

Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market

Mansi Sharma May 5, 2021 8:43 AM

Red Lab

The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM

GiveIndia - Oyo

The campaign aims to raise INR 10 crore to offer rooms as isolation and quarantine shelters for COVID-19 positive patients in need

exchange4media Staff May 4, 2021 6:05 PM

Samsung

The company will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and 1 million LDS syringes to Uttar Pradesh and Tamil Nadu

exchange4media Staff May 4, 2021 3:36 PM

Parineeti Chopra

The new campaign, featuring the actress, aims to highlight the importance of Pudin Hara during different stomach problems

exchange4media Staff May 4, 2021 3:11 PM

Nourish

The TVCs created by Leads Brand Connect have been launched on the national television channels

exchange4media Staff May 4, 2021 2:00 PM

Parryware

The brand has leveraged print and social media platforms like Facebook, Instagram, and Google for the campaign

exchange4media Staff May 4, 2021 12:47 PM

tata capital

The film is centred on Tata Capitals financial offerings for diverse consumer needs

exchange4media Staff May 4, 2021 12:06 PM

sk

The website has also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life

exchange4media Staff May 4, 2021 10:28 AM

Sushma Bharath

Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also

Mansi Sharma May 4, 2021 8:17 AM

Pepsico foundation & SEEDS

As part of the partnership, SEEDS will drive Covid -19 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders

exchange4media Staff May 3, 2021 4:01 PM

Chris Evans

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets

exchange4media Staff May 3, 2021 3:30 PM

‘Life Unscene’ campaign

The campaign is a series of two short videos where the surreal scenes were captured using the OPPO Reno 5 Pro 5G. The first video was premiered on Discovery Channel, TLC on the 1st May 2021

exchange4media Staff May 3, 2021 2:58 PM

Sumit Lakhani

Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more

Ritika Raj May 3, 2021 8:31 AM

Manyavar

#ApnoWaaliShaadi is a set of 6 TVCs, highlighting how weddings should be more about family and loved ones

exchange4media Staff May 1, 2021 8:26 AM