Marketing News
akshay kumar

The campaign cites data to show how mainstream media tends to overlook fire accidents, which causes more deaths than any other catastrophe in the country

exchange4media Staff Mar 31, 2020 10:00 PM

Parag

The campaign developed for Parag Milk Foods’ sports nutrition brand talks about the need to stay at home to stay safe

exchange4media Staff Mar 31, 2020 4:08 PM

marcom

The agency will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications

exchange4media Staff Mar 31, 2020 3:09 PM

social distancing

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

cultfit COVIS campaign

For every person taking the challenge and completing 12 days of online workout, cure.fit will contribute Rs 100 to the Prime Minister's COVID Relief Fund

exchange4media Staff Mar 31, 2020 2:00 AM

jumbo king

With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign

exchange4media Staff Mar 28, 2020 10:00 PM

gozoop

The video campaign has been shared on Twitter by Niti Aayog and actress Deepika Padukone

exchange4media Staff Mar 28, 2020 4:05 PM

moment marketing

Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat

exchange4media Staff Mar 28, 2020 9:21 AM

EbixCash TVC 3

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

exchange4media Staff Mar 27, 2020 10:00 PM

Tekno Point

Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products

exchange4media Staff Mar 27, 2020 4:30 PM

anand a

Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy

Anand A Mar 27, 2020 8:35 AM

Nielsen on COVID-19

The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia

Noel Dsouza Mar 27, 2020 8:33 AM

henkel

Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme

exchange4media Staff Mar 26, 2020 6:29 PM

go mech

The car service company has launched the #OpenForHeros initiative to support emergency vehicular service in the country during the lockdown

exchange4media Staff Mar 26, 2020 6:16 PM

Reckitt Benckiser

The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks

exchange4media Staff Mar 26, 2020 5:59 PM

YouGov

YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy

exchange4media Staff Mar 26, 2020 1:03 PM

Poulomi Roy

Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

Godrej

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM

Grofers

CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day

exchange4media Staff Mar 24, 2020 1:51 PM