Marketing News
With consumer sentiment improving and businesses seeing recovery, brands are looking to invest in high impact properties like the IPL to fuel their growth plans for the upcoming festive season
Christina Moniz Aug 3, 2021 10:30 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India
Neeta Nair Aug 3, 2021 8:43 AM
The plastic-reduction initiative will allow customers to refill products like Surf Excel, Comfort and Vim
exchange4media Staff Aug 2, 2021 1:24 PM
Bakshi, the MD of Danone India, explained that as a responsible food brand, the company wants a positive impact on lives beyond just profits and toplines
exchange4media Staff Aug 2, 2021 1:06 PM
The brands came together for a social media campaign on Friendship Day
exchange4media Staff Aug 2, 2021 12:23 PM
At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'
exchange4media Staff Aug 2, 2021 8:32 AM
At the Pitch BrandTalk summit 2021, Kherukar spoke of embracing sustainability long before it was fashionable and the importance of leading with the heart
exchange4media Staff Aug 2, 2021 8:31 AM
The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning
exchange4media Staff Aug 2, 2021 8:31 AM
At the Pitch BrandTalk summit 2021, the APAC CEO of Wavemaker also mentioned that purpose is the core pillar of building and growing a brand
exchange4media Staff Aug 2, 2021 8:30 AM
In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company
exchange4media Staff Aug 2, 2021 8:26 AM
The film, conceptualized by Creativeland Asia, highlights how people can start their mornings with a blast of freshness with Cinthol soaps
exchange4media Staff Aug 1, 2021 6:00 PM
Riding high on nostalgia, the campaign titled 'An Ode to Simpler Times' gives TN consumers a chance to vote for their favourite Milk Bikis Classic Pack
exchange4media Staff Jul 31, 2021 8:00 PM
The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India
exchange4media Staff Jul 31, 2021 2:00 PM
Anand Bhadkamkar, CEO, Dentsu India discussed the future of search marketing with Rohit Dosi, Director - Microsoft Advertising, InMobi, at Pitch BrandTalk Summit on Friday
exchange4media Staff Jul 31, 2021 8:30 AM
Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference
exchange4media Staff Jul 31, 2021 8:30 AM
We visit some clutter-breaking entries from the event that rightfully went on to win big
exchange4media Staff Jul 31, 2021 7:52 AM
The launch digital film celebrates and highlights the importance of regional truth via digital film, social media work and more
exchange4media Staff Jul 30, 2021 3:04 PM
This collaboration with the actor will further enhance the brand's reach through digital and traditional mediums
exchange4media Staff Jul 30, 2021 1:19 PM
Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins
exchange4media Staff Jul 30, 2021 8:37 AM
