Marketing News

Conceptualized and executed by Creativeland Asia the TVC focuses on how the brand safeguards your family against germs, bacteria and viruses

exchange4media Staff Nov 21, 2020 2:00 PM

Himalaya Soft Hands

82.5 Communications, Bangalore has crafted the new campaign for the range of hygiene products

exchange4media Staff Nov 21, 2020 10:06 AM

Workouts in a Lockdown

HOWL Digital fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views

exchange4media Staff Nov 21, 2020 10:05 AM


#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations

exchange4media Staff Nov 21, 2020 10:05 AM

screeage panel

e4m Screenage 2020: Panel discussion with Anil Viswanathan, Sujatha V Kumar, Karthi Marshan, Siddhant Narayan, Pallavi Singh, Manish Kalra and Gulrez Alam

exchange4media Staff Nov 21, 2020 9:51 AM


e4m Screenage 2020: On the second day, Thomas Barta, Author & Former Partner of McKinsey, shared how mobile marketers can take bold steps to achieve revolutionary changes

exchange4media Staff Nov 21, 2020 9:08 AM


Host Sonal Kalra, Managing Editor and Business Head Lifestyle, Hindustan Times, shepherds her listeners through the complexities of life with advice and tips to become the best versions of themselve

exchange4media Staff Nov 20, 2020 6:30 PM


The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs

exchange4media Staff Nov 20, 2020 6:15 PM

Content Jam

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM


The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM

Radhika Gupta

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market

Mitaksh Jain Nov 20, 2020 9:10 AM

sameer nigam

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 20, 2020 8:47 AM

Tata Tea

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM


The brand is hosting a wide range of Instagram Lives, contests, online quizzes, articles & informative posts on issues modern Indian men face today

exchange4media Staff Nov 19, 2020 12:41 PM


Day 1 of e4m Screenage conference will see mobile marketers sharing in-depth insights and conversations on how brands can develop deeper engagement levels as mobile adoption accelerates

exchange4media Staff Nov 19, 2020 9:42 AM

kashyap vadapilli

Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20

Misbaah Mansuri Nov 19, 2020 9:22 AM

Tata Motors

The campaign will be promoted across print, radio and digital platforms

exchange4media Staff Nov 18, 2020 5:56 PM


The campaign will be a weekly episodic show featuring child prodigies from academics, performing arts, tech and sports

exchange4media Staff Nov 18, 2020 12:35 PM

Yadvinder Singh Guleria, HMSI

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons

Simran Sabherwal Nov 18, 2020 10:46 AM