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Dawar, Managing Director, Accenture Strategy explained that in a digitally disrupted and interconnected world, trust can erode in a matter of days

exchange4media Staff 1 hour ago

At the ISA CEO Conference 2019, industry experts shared their views on how brands can connect with their consumers and think of holistic ways to tackle the advertising ecosystem

exchange4media Staff 2 hours ago

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes 2 hours ago

Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal­ affected hinterlands; Digital Transformation award went to eNAM for empowering farmers

Tasmayee Laha Roy 15 hours ago

The campaign starring actor Jacqueline Fernandez has been launched across TV, Print and Digital for 60 days

exchange4media Staff 16 hours ago

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff 16 hours ago

Regional channels have also collaborated so as to maximise the reach and offer a familiar feel to the audience by offering them information in their native languages

exchange4media Staff 16 hours ago

Digital Magazine aims at getting the customers to engage with the advertiser’s brand story allowing the readers to not just flip through the pages but to intrigue them enough to do so

exchange4media Staff 17 hours ago

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff 17 hours ago

Tune in to this unmatched Holi celebration on TV with ‘Colour Blast’ on Movies Now all through this Thursday, March 21, 9.30 am onwards

exchange4media Staff 17 hours ago

The #revivemarathicinema campaign is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture

exchange4media Staff 18 hours ago

The idea behind the campaign is to build brand awareness around the elements that inspire flawless design signature of the brand that is consistent across Kia’s product portfolio

exchange4media Staff 18 hours ago

As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings

exchange4media Staff 18 hours ago

The Titan Games, hosted and produced by Dwayne Johnson, premieres March 18, 2019 weeknights at 9 PM

exchange4media Staff 19 hours ago

The partnership aims to provide protection against unauthorised and fraudulent transactions online, across bank accounts, debit/credit cards and mobile wallets

exchange4media Staff 19 hours ago

Amway will be launching a series of initiatives to further educate their direct sellers and consumers on the need of the daily requirement of nutrition in their regular diet

exchange4media Staff 19 hours ago

‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way

exchange4media Staff 20 hours ago

The new series will also have Triple Warranty benefits and will allow consumers change cooling capacity as per number of people in the room

exchange4media Staff 21 hours ago

A week of special coverage begins today with a 30-minute programme airing from March 23-25 

exchange4media Staff 21 hours ago

Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff 21 hours ago