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Lionsgate Play Havas Creative

The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app

exchange4media Staff Sep 16, 2019 12:10 PM

CnnNews18

The refreshed line-up will have shows such as Viewpoint, Bottomline, The Right Stand, Brass Tacks, Epicentre

exchange4media Staff Sep 16, 2019 11:05 AM

Air Asia OOH Campaign

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM

Wakefit Brand Mascot BaaBaa

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

Usha International

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Jaspreet Bumrah

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

OLA bike

Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points

exchange4media Staff Sep 13, 2019 7:18 PM

Radio

Radio Mango in association with Nerolac Healthy Home Paints flags off an Onam folklore-themed roadshow in Kerala

exchange4media Staff Sep 13, 2019 6:44 PM

Fever FM

In a tweet, the Prime Minister congratulated Fever FM for its innovative campaign to ensure reduced usage of single-use plastic

exchange4media Staff Sep 13, 2019 5:46 PM

viacom18

Over 600 children from the Children’s Movement for Civic Awareness group along with Nickelodeon characters Shiva and Rudra participated in the drive

exchange4media Staff Sep 13, 2019 5:36 PM

zomato

Available in an all-new ‘videos’ tab in the Zomato app, videos will be categorized by genre letting users watch 3-15 minute videos across shows, recipes and sneak peek restaurant stories

exchange4media Staff Sep 13, 2019 4:25 PM

Twitter

Athrey joins Twitter after over a year’s stint with India Today as Head of Marketing – Publishing

exchange4media Staff Sep 13, 2019 4:02 PM

Tiger ASICS

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM

WrestlingTV

The platform – www.wrestlingtv.in – will be formally launched with the start of the UWW Senior World Wrestling Championships 2019, scheduled to begin in Kazakhstan on September 14

exchange4media Staff Sep 13, 2019 2:18 PM

ZEE Media

Appointed in 2016, Kapoor was responsible for financial strategy, corporate finance and fostering the company's investor relationships

exchange4media Staff Sep 13, 2019 1:52 PM

Kantar

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM