The campaign features several prolific Indian women who have blazed a trail in their respective industries

exchange4media Staff Feb 17, 2020 4:55 PM

The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients

exchange4media Staff Feb 17, 2020 4:09 PM

Saregama will be offering consumers access to over 200 podcast stations along with 5000 pre-loaded songs

exchange4media Staff Feb 17, 2020 2:13 PM

The show will premiere on February 17 and air every Monday to Friday at 10.30pm

exchange4media Staff Feb 17, 2020 2:07 PM

Datta will be responsible for devising the company's marketing strategy, while clearly identifying its playing segment & positioning it appropriately for its target audience

exchange4media Staff Feb 17, 2020 2:07 PM

Prior to this, Kumar has worked with organisations like Zee Media, Aaj Tak and News World India as Head of Marketing

exchange4media Staff Feb 17, 2020 1:40 PM

Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa

Neethu Mohan Feb 17, 2020 1:40 PM

Both the celebrities have been on-boarded to tap into new markets and bring a certain credibility on deck for the brand

exchange4media Staff Feb 17, 2020 1:06 PM

In the campaign, Kajal introduces job seekers to Indeed’s offerings such as resume builder, advanced search and job alerts through a video series

exchange4media Staff Feb 17, 2020 12:56 PM

Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more

Nafisa Shaheen Feb 17, 2020 12:39 PM

The account will be handled out of the agency’s head office in Mumbai

exchange4media Staff Feb 17, 2020 12:04 PM

According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019

exchange4media Staff Feb 17, 2020 11:53 AM

The brand took it on themselves to ask their audience fun questions related to corner seats and Valentine’s Day

exchange4media Staff Feb 17, 2020 11:35 AM

ZEE5, which recently marked its second anniversary, recorded 11.4 million Daily Active Users in December 2019

exchange4media Staff Feb 17, 2020 11:22 AM

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

The agency will be responsible for handling the Bombay Shaving Company's creative communication, both online and offline

exchange4media Staff Feb 17, 2020 8:45 AM

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

Asim Riaz and Shehnaaz Gill named first and second runners-up of the show hosted by Salman Khan

exchange4media Staff Feb 17, 2020 8:38 AM

Wonder Cement also happens to be the first to launch a campaign on IGTV

exchange4media Staff Feb 16, 2020 2:00 PM

The conversational Voice Bot will address queries related to Systematic Investment Plan

exchange4media Staff Feb 16, 2020 10:00 AM