The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app

exchange4media Staff Sep 16, 2019 12:10 PM

The refreshed line-up will have shows such as Viewpoint, Bottomline, The Right Stand, Brass Tacks, Epicentre

exchange4media Staff Sep 16, 2019 11:05 AM

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM

The campaign has been conceptualised and created by Leo Burnett  

exchange4media Staff Sep 15, 2019 6:00 PM

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

The video campaign will run throughout the month of September

exchange4media Staff Sep 14, 2019 4:00 PM

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points

exchange4media Staff Sep 13, 2019 7:18 PM

Radio Mango in association with Nerolac Healthy Home Paints flags off an Onam folklore-themed roadshow in Kerala

exchange4media Staff Sep 13, 2019 6:44 PM

In a tweet, the Prime Minister congratulated Fever FM for its innovative campaign to ensure reduced usage of single-use plastic

exchange4media Staff Sep 13, 2019 5:46 PM

Over 600 children from the Children’s Movement for Civic Awareness group along with Nickelodeon characters Shiva and Rudra participated in the drive

exchange4media Staff Sep 13, 2019 5:36 PM

Available in an all-new ‘videos’ tab in the Zomato app, videos will be categorized by genre letting users watch 3-15 minute videos across shows, recipes and sneak peek restaurant stories

exchange4media Staff Sep 13, 2019 4:25 PM

Athrey joins Twitter after over a year’s stint with India Today as Head of Marketing – Publishing

exchange4media Staff Sep 13, 2019 4:02 PM

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM

The account will be serviced from the agency’s Mumbai office

exchange4media Staff Sep 13, 2019 2:45 PM

The platform – www.wrestlingtv.in – will be formally launched with the start of the UWW Senior World Wrestling Championships 2019, scheduled to begin in Kazakhstan on September 14

exchange4media Staff Sep 13, 2019 2:18 PM

Appointed in 2016, Kapoor was responsible for financial strategy, corporate finance and fostering the company's investor relationships

exchange4media Staff Sep 13, 2019 1:52 PM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM