Latest News

Publicis Sapient announces new global rebrand and CEO 

Announcements signify moves to advance Publicis Sapient’s position as leader in digital business transformation space

exchange4media Staff 3 days ago

Independent Committee clears Russell Barrett of sexual misconduct allegations

BBH Global issues statement saying no evidence was found to support accusations against Barrett, Chief Creative Officer & Managing Partner, BBH India 

exchange4media Staff 3 days ago

Sutra Tech Labs showcases its AI-powered Social CMS at Startup Grind Global Conference

Web 3.0 will help businesses re-target prospects on the basis of cognitive learning using Artificial Intelligence

exchange4media Staff 3 days ago

Ogilvy & HUL come together for ‘Start A Little Good’ initiative at Kumbh

Campaign involves boatmen in an effort to keep the Sangam clean

exchange4media Staff 3 days ago

Republic Bharat gets 73 million impressions in first week of launch

With stories like #MamtaBlocksCBI and #ShardaStings, Republic Bharat has secured 2nd position in West Bengal

exchange4media Staff 3 days ago

BARC to release viewership data only to its subscribers for now

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

exchange4media Staff 3 days ago

Time for the media ecosystem to change strategies and adapt: Industry leaders

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 3 days ago

WolfzHowl brings on board Pooja Unadkat as Brand & Communications Strategist

Unadkat comes with about 7+ years of experience, having worked in Ogilvy & Mather in Mumbai and Kuala Lumpur and Mullen Lowe, Mumbai

exchange4media Staff 3 days ago

Measurement and feedback important for great storytelling: Gaurav Banerjee

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai

exchange4media Staff 3 days ago

Broadcasters to charge MSOs & cable operators as per new tariff order from Feb itself: IBF

The broadcasting foundation said they will not wait until the new deadline of March 31 as a large number of subscribers have already shifted to the new regime

exchange4media Staff 3 days ago

Debabrata Mukherjee quits HT Media

Sources in the industry say Mukherjee would be joining an FMCG major as the Chief Marketing Officer and will handle a mix of global and local brands

exchange4media Staff 3 days ago

Eros International appoints Manav Sethi as Group Chief Marketing Officer

In his last role, he was instrumental in the launch and scaling up of ALTBalaji. His experience spans across organizations such as Getit Infomedia, BigMaps, Reliance Big Entertainment and Webdunia

exchange4media Staff 3 days ago

Brands celebrating relationships with a difference this Valentine's Day 

From Borosil to Kalyan Jewellers and The Man Company to Platinum, brands have produced liberating ad films in this season of love 

Noel Dsouza 3 days ago

As sales spike, brands too are loving Valentine's Day

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan 3 days ago

RAM Week 4: Fever FM continues to lead in Mumbai and Delhi

Radio City held the top spot in Bangalore, while Radio Mirchi continued to rule in Kolkata

exchange4media Staff 3 days ago

Shemaroo launches OTT platform, ShemarooMe

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

exchange4media Staff 3 days ago

Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain 

At the Pitch Madison Advertising Report event, Jain, Xiaomi Vice President, MD, talked about building the brand with minimal marketing expenditure

Anjali Thakur 3 days ago

Mastercard Love Index reveals how Indians indulge in shopping during Valentine’s week

Index created by analysing credit, debit and prepaid card transactions in Valentine's Day week over a three-year period

exchange4media Staff 3 days ago

Helo ropes in 'Gully Boy' stars to celebrate Valentine’s Day

Helo has launched a campaign giving the app users a chance to engage with Ranveer Singh and Alia Bhatt on the app

exchange4media Staff 3 days ago

Vigo Video launches talent hunt with Hansika Motwani and Shriya Saran 

Tamil Thiramai will be a month-long talent hunt competition to tap various regions in Tamil Nadu

exchange4media Staff 3 days ago