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Third edition of Pogo Amazing Kids Awards undergoes a change in format

30-October-2006
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Third edition of Pogo Amazing Kids Awards undergoes a change in format

Reality series, Pogo Amazing Kids Awards (PAKA), now in its third edition, has undergone a change in format. Produced by Miditech for Turner Entertainment Network Asia’s kids channel, Pogo, the Amazing Kids Awards has been expanded from a one-night event to a 19-episode series. The series will go on air from November 4.

The PAKA series will provide a platform to showcase three of Miditech’s greatest production strengths of reality, behind-the-scenes shooting, in-studio creativity and actual event- programming, which will see talented children competing from at least eight different categories ranging from music, art and dance, to genius, leadership, entertainment and sports.

“Miditech is delighted to partner with Turner in this truly spectacular television effort to find these unknown multi-faceted children from across India and provide them the opportunity to showcase their talent,” said Niret Alva, President, Miditech.

PAKA 2006 will comprise two segments, Pogo Kids Awards, awarding recognition to the participants for their talent and excellence and Pogo Voice Awards, identifying the celebrity icon amongst the nominees on the basis of votes received from children across India.

The first eight episodes will feature profiles of five nominees from each category with a recap in the ninth episode. Three finalists out of five nominees from each segment will showcase their talent to the jury and the viewers seeking votes in the following eight episodes. An eminent panel of judges and viewer’s votes will decide the eight PAKA winners, who will be revealed at the grand in-studio finale in Mumbai.

According to Miditech’s Maya Rao, “It is truly an amazing experience to touch base with the country’s most talented kids and realise that given an opportunity our kids can be truly rocking.”

Each winner in the final round will be awarded a child benefit policy of Rs 5 lakh and offered a deal with Pogo throughout 2007.

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