Top Story

Home >> Recap >> Article

e4mrecap: The week that was

21-April-2018
Font Size   16
e4mrecap: The week that was

The start of this week saw the world waking up to the news that Sir Martin Sorrell has quit as CEO of WPP, the world's largest advertising agency that he founded 30 years ago. Roberto Quarta, chairman of WPP, took over as the executive chairman until the appointment of a new CEO.
Mark Read, CEO, Wunderman and WPP Digital, and Andrew Scott, WPP corporate development director and COO, Europe, have been appointed as joint chief operating officers of WPP.
We put the Spotlight on Cannes, which might see weak participation from India this year. After setting a record at the Cannes Lions International Festival of Creativity with a 40 metal haul, participation could be rather lukewarm from India this year, say some heads of creative agencies. Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival.
Yatra.com appointed Mudit Shekhawat as its Chief Marketing Officer.
TRAI reiterated its recommendations to the MIB that under the new licensing regime for DTH, licenses should be issued for a period of 20 years and be renewed by 10 years at a time. The Authority also recommended that a one-time entry fee of Rs 10 crore should be charged in the new DTH licensing regime.
In response to Ministry of Information and Broadcasting’s proposal to ask DTH operators to install a chip in new set-top-boxes that will collect data about channels watched and the duration, TRAI has said that the ministry may send a reference to it as per the provision of TRAI Act 1997.
Publicis Media has announced a unified leadership structure across Publicis Media EMEA and APAC with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC and he will continue to report to Steve King, CEO, Publicis Media.
Martin Sorrell Steps Down As WPP CEO

Spotlight: Will A Sluggish 2017 Impact India's Contingent To Cannes In 2018?

Yatra.Com Appoints Mudit Shekhawat As Chief Marketing Officer

TRAI, Yet Again, Recommends Issuing DTH Licences For 20 Years

Govt Proposes To Install Chip In Set-Top-Boxes, TRAI Says Send Reference For It

Publicis Media Aligns EMEA And APAC Ops, Led By CEO Gerry Boyle

Tags Sir Martin Sorrell TRAI recommendations WPP group Yatra Online

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore