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Raj TV builds engagement with school students with environment quiz

06-February-2006
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Raj TV builds engagement with school students with environment quiz

Raj TV, in association with Petroleum Conservation Research Association (PCRA), is embarking on a 25-week trivia journey to engage participants from 75 schools across Tamil Nadu.

Based on the theme of environment, the show seeks to create awareness among the gen-next on environment issues, and is the second socially conscious property from the channel focused on this segment.

The quiz will be anchored by popular actress-turned-director Revathi, and is expected to go on air from the first week of March. Each 25-minute episode will feature three schools from the state in teams of three each.

Speaking to exchange4media, B Shankar, VP-Marketing and Sales, Raj TV, said, “Raj TV has always had a close association with schools, and the Mudhalvan Awards are entering their sixth year now. We want to live up to our name of ‘The People’s Channel’, and the subject of environment is of very high relevance to the student community. It is an awareness drive, and it’s one of our ways of giving back to the people in a small way.”

Students of classes VII to XII will compete for prizes, and the format of the quiz incorporates a mix of performances (a two-and-a-half minute skit), visual rounds and the more traditional clue-based quiz show round.

Each episode’s winning team will have a prize to take home. Teams that entered from schools across the state were shortlisted to decide on the final 75. The shooting for the quiz show began at the AVM Studios on February 3. The channel’s other property involving school students – the ‘Mudhalvan’ Awards – rewards toppers from classes X and XII each year.

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