Top Story


Home >> Kids >> Article

Nat Geo launches Nat Geo Junior Hunt to find India’s ‘superkid’

Font Size   16
Nat Geo launches Nat Geo Junior Hunt to find India’s ‘superkid’

In Hrithik Roshan starrer ‘Krrish’ India might have found its first reel life superhero, but National Geographic Channel (NGC) is on the lookout for a real life Indian ‘superkid’, who will be known as ‘Nat Geo Junior’. For this, the channel has launched ‘Nat Geo Junior Hunt’ in partnership with ICICI Pru Smart Kid and Lenovo.

Commenting on the initiative, Joy Bhattacharjya, Senior VP-Programming, National Geographic Channel India, said, “With Nat Geo Junior Hunt we are looking for the brightest, smartest and the coolest Indian kid who likes his books as much as sports, likes to learn and discover new things, is adventurous, outgoing and ready to take on challenges. Nat Geo wants to encourage young audiences to learn more about the world they live in, while enjoying the experience.”

The Nat Geo Junior Hunt is the channel’s endeavour to extend its children’s block on-ground, to provide a platform for kids to showcase their talent. The hunt will span across 10 cities, 380 schools and will target approximately 364,800 kids between 10-14 years.

The idea is to engage viewers more strongly and drive longer-term relationships and extended associations with key advertisers.

Rajesh Sheshadri, Vice President-Marketing, National Geographic Channel India, said, “Nat Geo Junior Hunt is a first of its kind, school challenge programme that has been developed for a younger set of audiences. The channel is opting for a 360-degree marketing approach for Nat Geo Junior Hunt, which will be promoted on-air and off-air, and through an extensive media campaign.”

The winner will be awarded the title of ‘Nat Geo Junior’ by a reputed panel of judges. Nat Geo will also open a fund for the Nat Geo Junior for his / her future studies. In addition, the Nat Geo Junior will also get a chance to host Nat Geo Junior shows on the channel for three months and win a bouquet of prizes from the partners of the hunt.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds