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ICICI signs Tom and Jerry to promote Young Stars Account

20-April-2006
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ICICI signs Tom and Jerry to promote Young Stars Account

Partnership is the name of the game. Initiatives of leveraging small screen star power has been seen from the ICICI stable quite a bit now. The organisation has taken this a step forward and has tied up with Cartoon Network. The financial major has signed CN’s toon stars Tom & Jerry as brand ambassadors for its special and innovative ‘Young Stars Account’.

Said Chanda Kochhar, Executive Director, ICICI Bank, “The Young Stars account is another pioneering product from ICICI Bank that initiates children to the world of banking and finances. With this innovative product, the entire family is involved with the bank and while parents can monitor their child’s expenses, children learn to manage their expenses themselves. This product will inculcate the habit of saving money amongst kids, while making it a fun filled and exciting experience. We are delighted to be associated with Cartoon Network’s toon stars Tom & Jerry, and with their support are sure that Young Stars will be become a popular product among children.”

Said Jiggy George, Director, Cartoon Network Enterprises – India & South Asia, “The exciting and innovative promotional licensing deal with ICICI Bank for their ‘Young Stars Account’ yet again proves the power of Cartoon Network and the mass appeal of the Network’s toon stars. I am positive that Tom & Jerry, who continue to rule the hearts of Indian kids and adults, will help make this innovative initiative from ICICI Bank even more attractive. We are delighted to be partnering with ICICI Bank, one of the most respectable brands in the finance sector, and look forward to our mutual success.”

Young Stars is a unique savings account tailored to suit the banking requirements of children. The Young Stars account allows children up to the age of 18 years to learn and manage their finances; while the account is operated and monitored completely by the parents.

Children above the age of seven years will get a personalised international debit card with the Young Stars account. This is an innovative attempt to guide children through the world of banking. ICICI Bank has made the entire banking experience exciting by offering interesting facilities, including a special recurring deposit, free international debit card and free Internet banking. There are also facilities that only parents can access such as online opening of fixed deposit, recurring deposit and funds transfer from parent to child’s account.

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