Top Story

e4m_logo.png

Home >> Kids >> Article

Hungama TV ready with third season of Captains Hunt

28-August-2006
Font Size   16
Hungama TV ready with third season of Captains Hunt

Captains Hunt is back for the third time on Hungama TV and the presenting partner this year is Parle-G, while Boost Chocoblast is the co-presenting sponsor. The associate sponsors are Colgate, Sugar & Spice, Reynolds, Kellogg’s Chocos, Dukes Big Bite and Boomer Mango Jelly. ICICI Prudential Life was the presenting sponsor for the first Hunt, while Clinic Plus was the presenting sponsor last year.

The Parle-G Hungama TV Captains Hunt is a search for 10 kids in the 8-14 age group to be on the Board of Directors of Hungama TV and run the channel. The Hunt kickstarted on August 15, 2006 and will travel to Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Baroda, targeting over five lakh kids in 500 schools across 10 cities. These young Captains will offer regular inputs on programming, marketing, distribution and competition to the channel.

Last year, the Hunt received over one lakh entries. This year the premise is to ‘Find and Shape the Future Leaders of India’, with well-known leaders from various fields acting as mentors to the kids, giving them invaluable advice and direction to develop their potential and emerge as leaders of tomorrow. The kids will be judged on the basis of articulation, intelligence, confidence, ambition and talent.

Speaking on how the initiative had helped the channel, Siddharth Roy Kapur, Senior Vice-President – Marketing & Communications, UTV, said, “At Hungama TV, our Captains are always an integral part of decision making, be it programming, marketing initiatives or on-ground research. Hungama TV Captains have helped the channel reach the position it has today and we really value their inputs. This year, we are looking for the best and brightest kids across the country to run the channel and benefit from personal mentoring by iconic leaders of today.”

Kapur informed that the response had been positive and that the channel was in advanced talks for signing on these mentors to be part of the Captains Advisory Council. The Captains will have exclusive access to the Council to seek advice and guidance on a regular basis. Also, Hungama TV will support a unique talent of every Captain by funding their coaching or training during their tenure.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube