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Horlicks campaign offers tips to get rid of exam phobia

23-February-2007
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Horlicks campaign offers tips to get rid of exam phobia

Exams are just round the corner and the stress certainly seems to be mounting by the day. Not only the students but also the parents are a stressed lot. In an effort to put the students and the parents at ease by helping them out in de-stressing, Horlicks, the health food drink from GlaxoSmithKline Consumer Healthcare, has taken an initiative to provide some tips to them.

Horlicks recently launched a campaign called 'Horlicks Exam Ka Bhoot Bhagao' in 14 major cities. As a part of this campaign, Horlicks conducted interactive sessions in schools where students were provided with valuable exam tips and health tips to prepare better for exams.

The various tips that the campaign tried to put across include ways to avoid distraction exam tips for learning styles, techniques to improve memory, maximise concentration. The campaign also talks about the D-E-T-E-R strategy to crack the exams. DETER stands for directions, examine, time, easiest and review. The strategy is basically to explain the students how to approach an exam. Health tips lay emphasis on diet, nutrition, sleep, exercise and relaxation.

The ‘Exam Ka Bhoot Bhagao' campaign has also made an effort to provide guidance to parents so that their wards also get practical and emotional support, besides encouragement.

Sharing his thoughts on the initiative, GlaxoSmithKline Consumer Healthcare Vice-President, Marketing, Shubhajit Sen said, “There is an ever increasing pressure of exams amongst students. This may also lead to declining results and self-confidence in them. To cope with exam stress and fear, and to help students become sharper at studies, we’ve undertaken this initiative. Students can now prepare better for their exams by adopting exam tips online, on TV, radio, newspapers, magazines and through our ‘Exam Ka Bhoot Bhagao’ interactive sessions in schools.”

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