Top Story


Home >> Kids >> Article

Disney Storybooks goes desi to woo more kids

Font Size   16
Disney Storybooks goes desi to woo more kids

Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered a licensing agreement with Popular Prakashan to publish Disney Storybooks in Indian languages. Already eight titles have been launched in Hindi and Marathi, while a title would be launched in Malayalam in March this year.

A Disney Publishing Worldwide (India) spokesperson said, “We are pleased to provide young readers across India with great Disney reading experiences in their own languages. The launch of this collection reinforces our commitment to localise our stories and connect with consumers through content that is relevant to their everyday lives.”

On the licensing agreement, Harsha Bhatkal of Popular Prakashan said, “Disney stories carry positive values and bring out the gift of imagination in children. We are excited to help promote family reading in local languages through these eight Disney titles.”

The eight titles available in Indian languages are ‘The Jungle Book’, ‘Aladdin’, ‘The Lion King’, ‘Winnie the Pooh’, ‘Bambi’, ‘Cinderella’, ‘Tarzan’ and ‘Peter Pan’. Published by Popular Prakashan, these Disney Storybooks will be available in full colour and priced at Rs 40 each.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)