Top Story

e4m_logo.png

Home >> Kids >> Article

Disney out to give a chance to kids to say ‘My School Rocks’

31-October-2007
Font Size   16
Disney out to give a chance to kids to say ‘My School Rocks’

Disney Channel brings to India ‘My School Rocks’, a music and dance competition inspired by Disney’s original movie ‘High School Musical’. Delhi’s Bal Bharti School is the first school that has registered for the nationwide competition, which began on October 29. The winning school team will get to star in a music video of one of the songs from ‘High School Musical’, which will be specially choreographed by Shiamak Davar and aired on Disney Channel.

Shiamak Davar’s Institute for the Performing Arts (SDIPA) will support the young talent to participate in the competition. Audition for the competition will take place at eight selected cities – Delhi, Chandigarh, Hyderabad, Lucknow, Mumbai, Ahmedabad, Bangalore, and Kolkata.

Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International India, said, “Disney’s ‘High School Musical’ continues to be a rage around the world, which is all about staying true to yourself and expressing yourself. Through the new season of ‘My School Rocks’, we look forward to see a lot of ‘High School Musical’ fans demonstrating their passion for dance and music.”

Davar, who is also the judge for the competition, said, “I am more than thrilled to be part of ‘My School Rocks’ as it brings two of my biggest passions together – dance and music. I am convinced that I will learn as much as I will contribute in the next few months, interacting and working with kids from all over the country. I am extremely excited and look forward to meeting and dancing with a lot of kids.”

‘High School Musical 2’ will go on air on Disney Channel in December this year. ‘High School Musical’ premiered in India on September 24, 2006. The channel has plans to promote the show across all media platforms.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular