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Disney, Infomedia join hands to launch kids’ magazine ‘Disney Adventures’

05-December-2006
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Disney, Infomedia join hands to launch kids’ magazine ‘Disney Adventures’

Infomedia India Ltd has announced a strategic alliance with Disney Publishing Worldwide India, a division of the Walt Disney Company India, to launch ‘Disney Adventures,’ an international tweens and kids’ magazine, in India. The two have worked together for ‘That’s So Raven’ prior to this. However, with ‘Disney Adventures’, the partnership marks the first launch of an international magazine for Indian kids.

‘Disney Adventures’, a monthly, is priced at Rs 40 and is targeted at kids in the 8-13 age group. The first issue of the magazine features compelling local content, including a special feature on the movie ‘Dhoom 2’.

The international format has been adapted to capture the imagination of Indian tweens and kids, and has over 35 per cent local content. The 100-page monthly publication will feature the Indian tweens’ favourite Disney and Bollywood characters, comic pages, jokes, games, tech news and reviews, fashion, and contests. Other Indian language editions for this magazine are also being considered.

The magazine was first published in the US in early 1990s and has seen many evolutions in its content mix in keeping with the evolving tweens and kids.

“Our tie-up with Disney is a perfect fit for the two brands as we are leaders in our respective space and will complement the strengths of both the groups. The tweens’ magazine sector in India has still not been explored and we are confident that the launch of ‘Disney Adventures’ will meet the expectations of the growing Indian teens’ demands for consuming the best in International content,” said Prakash Iyer, MD, Infomedia India.

“Kids and their families have an affinity for Disney content. The launch of ‘Disney Adventures’ significantly advances our strategic priorities, which include – first and foremost – delivering high-quality, compelling creative product to consumers across all platforms,” said Rajat Jain, MD, the Walt Disney Company (India).

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