Top Story

e4m_logo.png

Home >> Kids >> Article

Disney Channel to bring ‘Break Time Masti Time’ from October

13-September-2008
Font Size   16
Disney Channel to bring ‘Break Time Masti Time’ from October

Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during their school breaks. The programme will go on air from October and would be aired between 6 pm and 7 pm.

Every segment of ‘Break Time Masti Time’ would be of six-minute duration and divided into three mini-stories of two minutes. This innovative format would be a natural extension of the channel’s programming philosophy of being a part of real kids’ lives. This format show is already popular in Italy, Australia and the US.

Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International (India), said, “Disney Channel aims to connect with the audience through their own idioms. ‘Break Time Masti Time’ reflects the lives of teens, their dreams and their aspirations. It echoes the voice of its audience through its distinctive themes, characterisations and unique storytelling technique.”

There are nine main characters that have to deal with typical problems of kids their age, such as surprise tests, competitions, quiz contests, Rose Day, and so on. Each character has a unique personality. It is a varied but close group of friends who share emotions, thoughts, experiences and offer each other advice.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...