Top Story


Home >> Kids >> Article

Dainik Bhaskar launches fortnightly magazine ‘Young Bhaskar’ for children

Font Size   16
Dainik Bhaskar launches fortnightly magazine ‘Young Bhaskar’ for children

The Bhaskar Group has launched its fortnightly children’s magazine ‘Young Bhaskar’ in English, following its incessant demand among its young readers. This launch follows the success of ‘Bal Bhaskar’, which was introduced a month ago.

‘Young Bhaskar’ is an all-round magazine for the Gen Next targeted at kids in the 8-16 age group. The 40-page magazine covers current issues, stories, contests, jokes and more. Priced at Rs 3, ‘Young Bhaskar’ is available across Bhaskar markets.

The launch was followed by a series of print, radio and SMS campaigns. For radio, the company had tied up with MY FM 94.3 Dile Se.

In a survey conducted by the Group prior to the launch, children were asked if they were interested to read a magazine meant exclusively for them, and give their responses by SMS. Till now, the Group has received more than 5,000 SMSes.

Tejinder Khurana, National Head-Circulation, Bhaskar Group, said, “We are sure that ‘Young Bhaskar’ will cater to the mass desire of being comfortable with the language of the young audience. When our team met parents, they were really interested in a product that will be fun and as well as educational, for their children.”

Sanjeev Kotnala, Associate Vice-President, Bhaskar Group, added, “Once again, we have proved that Bhaskar Group is ever open to new markets and newer opportunities.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.