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Cartoon Network launches 16-city initiative to select TV hosts

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Cartoon Network launches 16-city initiative to select TV hosts

Cartoon Network has launched ‘Join the Power puff Generation’. This activity will invite children from 16 cities for audition and six winners will get a chance to be a part of a TV show on the channel. The audition will begin in August and the property is slated to go on-air in September 2005.

The channel has already started inviting entries for the initiative and the marketing campaign for this commenced on June 27. Vivek Krishnani, Director, Marketing, Cartoon Network, said that the on-air initiatives will continue till September until the show is on-air. “Presently, the advertising is about encouraging our viewers to enter in the contest. As we go on, this would also evolve with the particular stage of this initiative,” said Krishnani.

The on-air support would range from calling entries to showing capsules of audition in the various cities. The channel has also included advertising in kid’s magazines, school contact programmes and branding done in Reliance Web World, Cartoon Network’s media partner.

An interesting aspect of this initiative is the fact the channel is putting through a 16-city event with 14 cities going through virtual auditioning. Krishnani said, “We have used technology here. The partnership with Reliance will play an important role, where children can go to Reliance Web World and give their auditions. We will have on-ground in four cities.”

The four cities, where the channel goes on ground, include Mumbai, Delhi, Kolkata and Bangalore. The last date to receive entries is July 31, following which the auditions will culminate in August. The shortlisted children will be then brought to Mumbai to bring it down to the winners who would host the show on Cartoon Network.

Speaking on the rationale behind the initiative, Krishnani said, “Children are the reason behind our leadership today and we want to make them an integral part of what we do. Exercises like these help us achieve this initiative.”

The ‘Join the Power puff Generation’ follows the summer initiative that the channel had just put in place, which had worked for Cartoon Network. Children have to tell the superpower they want and the more creative, the get, the more chances they have to win. Entry forms are available in Reliance Web World and even Cartoon Network’s website.


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Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)