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Animax begins with impressive distribution figures

15-July-2004
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Animax begins with impressive distribution figures

Animax – India’s first animation channel for viewers of all ages, has achieved connectivity in excess of over eight million cable and satellite homes within four days of its launch. The channel is now reaching out to 90% of India’s five metros – Delhi, Mumbai, Kolkata, Chennai and Bangalore. It is being distributed under The One Alliance brand by SET-Discovery, a joint venture between Sony Entertainment Television India and Discovery Communications India.

This success becomes even more significant in the current cluttered and competitive environment, where cable operators are not keen to carry any new channels due to their capacity constraints. Despite such odds, the connectivity of Animax shows proves the strength of distribution of One Alliance, and its excellent relationship with cable operators.

Said Shantonu Aditya, President, SET-Discovery, “Amongst the niche channels that have been launched in the recent past, the initial reach of Animax has probably been the best. Within the next few weeks, we will double this connectivity and reach 16 million households nationally.”

Animax has three key primetime blocks catering to viewers of different ages and viewing preferences as well as special programming on weekends. Completely dubbed in English, the channel features animation works by Japan’s top producers and studios, including global successes such as Astro Boy, Gundam and Dragon Ball. In addition to English, the 4-hour time block targeting kids have programmes dubbed in Hindi.

Animax Asia is the first-ever channel dedicated to provide highly popular Japanese animation 24-hours-a-day and seven-days-a-week. With never-before-seen animation from top animation producers and studios in Japan, Animax is set to become the destination channel for animation fans across the region. Launched on 1 January 2004, Animax Asia is now available in over 5.6 million homes in Japan, Hong Kong, Taiwan, Philippines, Indonesia, and from July, in Maldives and Vietnam as well.

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The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients