Top Story

e4m_logo.png

Home >> Kids >> Article

‘Krishna: Makhan Chor’ throws good numbers for Cartoon Network

08-February-2007
Font Size   16
‘Krishna: Makhan Chor’ throws good numbers for Cartoon Network

Cartoon Network and POGO have some good numbers to show for their property ‘Krishna: Makhan Chor’, which premiered on Republic Day on Cartoon Network. The show has garnered a 1.6 TVR in the C&S 4-14, all India target audience.

An official communiqué stated that the premiere also rated ‘Krishna: Makhan Chor’ as the top rated show in the first four weeks of 2007 in HSM markets (C&S 4-14). The repeat telecast at 7.30 pm on the same day on Cartoon Network witnessed ratings of 1.7 TVR and 2.4TVR in the C&S 4-14 and C&S 4-9 AB, all India target audience, respectively.

Monica Tata, Vice-President, Advertising Sales and Networks, India & South Asia, Turner International India Pvt Ltd, said, “The ratings received have once again confirmed our belief that Indian animation is loved by kids and families. The premiere of ‘Krishna: The Birth’ last year rated exceptionally well with a 1.2 TVR, and this year, the premiere of ‘Krishna: Makhan Chor’ has also been appreciated by kids and their families. We are very pleased with the response and it re-affirms our commitment to bring the best of local content to our young audiences in the country.”

‘Krishna: Makhan Chor’ takes the count of local animations acquired and showcased by Cartoon Network to 13. The animation showcases the mischievous nature of Lord Krishna as a child.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)