Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities surrounding digital marketing

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

Unilever cuts ties with influencers who buy followers: Reuters

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

SonyLIV launches Facebook chatbot that answers FIFA World Cup 2018 queries

The chatbot also updates users with match fixtures, points table and sets reminders for games on the official mobile and internet broadcaster, SonyLIV

SonyLIV expects to earn estimated Rs 50-75 crore from FIFA World Cup Russia

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Merger of humanity and technology is the future of marketing: Chris Stephenson, PHD

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Vodafone bets on making India #SmarterWithIoT

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Fraud detection is a major concern for companies: CEO, Logicserve Digital

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Facebook says it allows advertisers to target users on the basis of interest & behaviour

The social media giant has made the admission in a document released by it in response to the queries raised by two Senate committees probing the data...

Vidyalankar Group awards Fruitbowl Digital its media and creative duties

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations includ...

Amazon Prime Video India announces a new Original series, The Family Man

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

CLA's Baaash Digital bags mandate of Pepsodent

Baaash will be responsible for end-to-end digital and social media solutions for the oral care brand

Yahoo Messenger to shut down on July 17

The users will be migrated to Yahoo's new messaging app Squirrel. They will be given six months to download their chat history

Rega Jha steps down as Editor, Buzzfeed India

Nirali Shah, Senior Editor at Buzzfeed is expected to fill the position.

Radiocity.in extends leadership in digital with programmatic offering for Advertisers via AdsWizz and Google AdWords

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams...

Mobikwik’s Head of marketing and growth quits

Daman Soni quits only a few months after Vineet Singh, chief business officer, parted ways in April this year

The digital story of India has just begun: Ranjita Sehgal, Business Head, CNBCTV18.com

Ranjita Sehgal, Business Head at CNBCTV18.com, shared how her website is different from other similar websites and the story of its launch.

Govt asks Facebook to explain data sharing with phone makers

The Ministry of Electronics and IT has sought a detailed factual report from Facebook by June 20

Manish Maheshwari, CEO Network18 Digital and Santosh Menon, CCO of Network18 Digital interact with e4m

exchange4media interacted with Manish Maheshwari, Chief Executive Officer, Network18 Digital and Santosh Menon, Chief Content Officer, Network18 Digit...

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