Govt can't put chip in set-top-box without consumer's consent
Removing questionable publishers & inventory a top priority: MD, Essence India
IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke
BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands
Guest Column: ‘Going Viral’ is instant proof of success: Shubhranshu Singh
A look at the recipe mix that produces better results when marketers want a campaign to go viral
Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados
The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.
