Swiggy’s IPL ad campaign yields 25% growth in orders during IPL

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gul...

YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

Wavemaker IPL Mesh report: CSK created the maximum buzz

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

Meltwater-IPL: Vivo scores big followed by Reliance Jio

Chinese handset manufacturer Vivo had the maximum mentions of over 667k times

IPL’s Facebook journey: Dhoni most talked-about player

Chennai Super Kings was the most discussed team this IPL, followed by Mumbai Indians and SunRisers Hyderabad

Star India estimated to have earned Rs 1800-2000 crore ad revenue from IPL

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Vodafone's Digital-Led Campaign Bears Fruit This IPL Season

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

IPL 2018 Finals dominates Twitter

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

IPL finals on Star Plus and Star Gold: Has Star hit a masterstroke?

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner m...

TAM Data- IPL 11: Aerated soft drinks record 977% jump in ad volumes

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

Meltwater-IPL: Vivo’s #PerfectFan contest, Chonkpur Cheetahs score big on social media

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

Star India brings world of sport and entertainment together for VIVO IPL 2018 finale

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

TAM Data- IPL 11: Aerated soft drinks record 811% jump in ad volumes

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

TAM Data- IPL 11: Aerated soft drinks record 644% jump in ad volumes

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

The Race to Playoffs heats up with Star Sports new TVC

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

Wavemaker: IPL 2018 expected to reach 17 mn overtaking last year's tournament

Wavemaker analyses social media conversations that happened around IPL season 11 from 7th April to 4th May 2018

Delhi Daredevils and Coca Cola partner for zero-waste IPL matches at Feroz Shah Kotla Stadium

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET...

Meltwater: IPL 2018, April 20-May 3- Vodafone, Vivo and others hustling social media

Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media...

TAM Data- IPL 11: Aerated soft drinks record whopping 478% jump in ad volumes

According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categor...

Vivo cat & dog ad: 'Aamir Khan had to wait patiently for the pets to give a take'

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired d...

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