IPL Ad Series- Part VII: Frooti's surreal offering - delicious or not?

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

IPL 2018, April 14-20: Vivo and CSK get maximum mention on social media

In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

Only placing logos on IPL jerseys may not do well for brands: National Director, Wavemaker India

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

IPL ad series- Part V: Muthoot Finance’s ad cleverly interweaves cricket and Bollywood

Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK

IPL ad series- Part IV: Coca Cola's new ad beautifully builds on its long-standing legacy

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

TAM data: IPL 11 - Coca Cola enters top 5 advertised brands

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Yahoo Cricket reloaded: New features and fun offerings for cricket season

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 d...

Lowe Lintas creates a digital first campaign for Mumbai Indians with branded emojis

With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the seas...

Delhi High Court tells Airtel to change IPL ad after Jio plea

Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost

LinkedIn's Masterstroke: Kicks-off its biggest campaign in India during IPL 2018

An interview with Roger Pua, Senior Director, Brand, Marketing Communications, LinkedIn, APAC and China, on the campaign #InItTogether that was first...

VIVO IPL 2018: Top interesting ads

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

"Acer will play a key role in helping DD stay on top of the game"

Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

IPL Partnership with Kings XI Punjab will increase our brand reach: Product Manager, Fena

The fabric and personal care brand has entered the league for the first time this year and is looking forward to explore big opportunities.

VIVO IPL’s opening game gets record viewership

The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,...

Somany Ceramics collaborates with Royal Challengers Bangalore as Official Partner for IPL Season XI

As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and a...

IPL 2018 MI vs CSK: Chennai a winner on social media as well; #ShareACoke also a hit

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matc...

IPL 2018: Hotstar claims to have generated 42 million users

Star India's OTT platform garnered a concurrency rate of 4 million at a particular interval of time as against its 1.8 million previous year

IPL’s player contracts value ₹4,284 crore: InsideSport Report

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

Marvel's Avengers and Kolkata Knight Riders Launch Special Edition Merchandise

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile cove...

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