Top Story

Home >> IPL >> Article

VIVO IPL’s opening game gets record viewership

13-April-2018
Font Size   16
VIVO IPL’s opening game gets record viewership

The opening game of VIVO IPL 2018 tournament broadcast across the Star Network and live streamed on Hotstar recorded the highest viewership of the tournament so far.

The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,000 impressions (India Urban, Males 15+AB), as per All M15+ AB Urban Data sourced from BARC Preview. This translates to a 7.21 rating percentage (India Urban, Males 15+AB) on the Star Network.

This is a growth of 37% over last year’s opening game. These are simulcast ratings of the original telecast aired on Saturday April 7th at 8 pm across a bouquet of 10 channels (Star Sports 1; Star Sports 1 HD; Star Sports Select 1 SD; Star Sports Select 1 HD (English); Star Sports 1 (Hindi); Star Sports 1 HD (Hindi); Star Sports 1 Tamil (Tamil) along with Suvarna Plus (Kannada); Jalsha Movies (Bengali) and Maa Movies (Telegu).

On Hotstar, the platform recorded 42 Mn reach on the opening day, which was 2.3x of last year. This record was surpassed on Tuesday, April 10, by the CSK vs KKR game that recorded a viewership of 5.5 Mn simultaneous viewers.

Sanjay Gupta, Managing Director– Star India, said, “When we reimagined the VIVO IPL 2018, we were confident our immersive, multi-lingual, interactive and technology-driven presentation across TV and Digital would resonate strongly with IPL fans across India. We are pleased with the initial record-breaking numbers, which indicate that all the innovations this year have resonated with fans. As the tournament progresses, we look forward to delivering even greater all-round value to all stakeholders.”

Rahul Johri, Chief Executive Officer - Board of Control for Cricket in India (BCCI), said, “The VIVO Indian Premier League has once again proven that it is the largest media property in this country. This is IPL's first year of partnership with Star India and I am delighted to see that with the innovations that we have introduced, viewership has set new records and the tournament is set to reach a wider audience globally than ever before.”

“It’s setting up to be a great tournament with some fantastic cricketing action for the fans who can enjoy the games in 6 languages, live across TV and Digital for the first time. As always, we are seeing a tremendous response from both stadiums and fan parks and the atmosphere across the country has been very encouraging,” Johri added.

For the first time, Vivo IPL 2018 is connecting with many Indians in six different languages-- Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television, the tournament is being broadcast on 10 TV channels and live streamed on Hotstar.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India