Home >> IPL >> Article

VIVO IPL 2018: Top interesting ads

13-April-2018
Font Size   16
VIVO IPL 2018: Top interesting ads

Needless to say that the ongoing Vivo IPL has attracted massive advertising interest with an expansive list of 80 advertisers on-board. And for good reasons…Given its humongous and high-quality reach, brands are ramping up their association with the league to gain a high top of the mind recall. From Nestlé Munch to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

Nestlé Munch



Coated wafer brand, Nestlé Munch has joined hands with three of the most popular T20 franchises - Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore as the “Official Crunch Partner” for the forthcoming cricketing season. To “CRUNCH” the T20 season, Nestlé Munch is launching a special campaign – MUNCH MyT20. Recognizing the desire for today’s teens to express themselves and standout, the brand is giving out “Attitude Bands” free with its INR 10 packs. The attitude bands, designed in-house, are unique fashion accessories for both cricket and non-cricket enthusiasts. The MUNCH MyT20 TV commercial features Priya Prakash Varrier as the protagonist who gets “free ka attitude” with the MUNCH MyT20 attitude bands. To “CRUNCH” the T20 viewing experience at home, Munch is also launching a special MUNCH MyT20 MACHA box.

Relaxo Bahamas



Bahamas, the brand from the house of Relaxo has launched its new TV campaign for the Spring-Summer season. The 30 second ad film is conceptualized and developed by creative agency – Arms Communication. It is backed with strong ATL & BTL campaign for 2018 themed ‘ Keep Chillin, Keep Fllipin ‘. The film opens with shots of people going about their daily routine, when they hear a clarion call from Salman Khan. As they slip into their Bahamas flip flops, they are transported to the World of music and fun at a beach where Salman is playing DJ to some peppy numbers. The TV campaign kicks off from 15th April, covering IPL, GEC, News & Regional. Amplified by Print , Outdoor, Digital and on-ground activities.

Onida

Onida, the consumer durables brand from Mirc Electronics Ltd, has pumped in a huge dose of nostalgia in its latest campaign for its air conditioners by bringing back its beloved mascot – ‘the Devil’. The company has tied up with the Indian Premier League (IPL) for advertising and is spending Rs 20 crore alone on IPL advertising. The latest campaign is aimed at demonstrating the cooling prowess of the Onida Inverter ACs and giving the brand a distinctive voice among the scores of air conditioner and cooler brands that are present through the season.






Usha

Consumer durable company, Usha International, continues its association with the Mumbai Indians IPL team for the fifth consecutive year. Launching a nation-wide integrated campaign that connects Usha Striker fans with Mumbai Indian players who are strikers in their own league, Usha is all set to enhance engagement through a host of activities for all cricket lovers, and its trade partners, distributors, dealers, retailers, and customers, pan India.While the Usha logo will be seen on the leading side of helmets and caps of MI players as part of the association, the company will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium.




Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye