Top Story

Home >> IPL >> Article

Tecno Mobile partners with Kings XI Punjab for IPL 11

09-April-2018
Font Size   16
Tecno Mobile partners with Kings XI Punjab for IPL 11

Tecno Mobile, the premium smartphone brand from Transsion India, today announced its association with the Indian Premier League (IPL) team Kings XI Punjab as their Official Smartphone partner. The team is scheduled to play its first match against the Delhi Daredevils on the 8th of April 2018 on their home ground PCA Mohali.

Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India. The association comes immediately after the launch of Tecno's Camera-centric” Camon i and Camon i Air smartphones in India. The “Best in any light “proposition of Tecno Camon series resonates well with the Indian youth looking for a great smartphone with a superlative camera performance that can help them shoot at any time of the day, in any light condition.

Gaurav Tikoo, Sr. Vice President Marketing Transsion India was equally enthused by the new association and said: “Cricket in its entirety is the most celebrated sport in India and within that IPL has always proven to be the most impactful medium for consumer connect. Kings XI is all about superlative performance, which is also the mantra for Tecno Camon smartphones. Hence, this is an ideal platform for us to strengthen our brand prominence and visibility. We, at Tecno, are extremely delighted to be the Official Smartphone partner for Kings XI Punjab team and we sincerely hope that they create magic on and off the field. Adhering to Tecno's brand philosophy of ‘Experience More’, through this synergic partnership we intend to engage with sports enthusiasts of India by launching a slew of exciting new products during IPL period.”

Speaking on the occasion, Satish Menon, CEO, Kings XI Punjab said, “We at Kings XI Punjab are thrilled to have Tecno come on board as the Official Smartphone Partner for this season of the IPL. The reach and penetration that both brands offer when combined is immense. This is the start of something big.”

Tecno is ambitious about capturing audience attention in a big way and drive value from this association using the most prevalent digital platforms and a 360-Degree marketing approach. Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps.

Tags Tecno Mobile Kings XI Punjab IPL11 Marketing Camon i Smartphones

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before