Tecno Mobile, the premium smartphone brand from Transsion India, today announced its association with the Indian Premier League (IPL) team Kings XI Punjab as their Official Smartphone partner. The team is scheduled to play its first match against the Delhi Daredevils on the 8th of April 2018 on their home ground PCA Mohali.
Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India. The association comes immediately after the launch of Tecno's Camera-centricâ Camon i and Camon i Air smartphones in India. The âBest in any light âproposition of Tecno Camon series resonates well with the Indian youth looking for a great smartphone with a superlative camera performance that can help them shoot at any time of the day, in any light condition.
Gaurav Tikoo, Sr. Vice President Marketing Transsion India was equally enthused by the new association and said: âCricket in its entirety is the most celebrated sport in India and within that IPL has always proven to be the most impactful medium for consumer connect. Kings XI is all about superlative performance, which is also the mantra for Tecno Camon smartphones. Hence, this is an ideal platform for us to strengthen our brand prominence and visibility. We, at Tecno, are extremely delighted to be the Official Smartphone partner for Kings XI Punjab team and we sincerely hope that they create magic on and off the field. Adhering to Tecno's brand philosophy of âExperience Moreâ, through this synergic partnership we intend to engage with sports enthusiasts of India by launching a slew of exciting new products during IPL period.â
Speaking on the occasion, Satish Menon, CEO, Kings XI Punjab said, âWe at Kings XI Punjab are thrilled to have Tecno come on board as the Official Smartphone Partner for this season of the IPL. The reach and penetration that both brands offer when combined is immense. This is the start of something big.â
Tecno is ambitious about capturing audience attention in a big way and drive value from this association using the most prevalent digital platforms and a 360-Degree marketing approach. Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network