IPL 2018 MI vs CSK: Chennai a winner on social media as well; #ShareACoke also a hit
On April 7, MI saw a far greater number of mentions compared to CSK, which has made a comeback to the league this year after serving a two-year suspension. But the MS Dhoni-led CSK had an upper hand in the social media (though by a small margin) when studied from April 1 to 9.
The leagueâ€™s co-presenting sponsor Reliance Jio was leading the way on the social media over the course of these nine days.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.
The companyâ€™s revenue dropped by 7 per cent at Rs 542.3 crore
With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told