Star players from 2019 World Cup final likely to see their value soar in IPL 2020

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

e4m by Tasmayee Laha Roy
Updated: Jul 16, 2019 8:29 AM

It’s a never ending cycle of soaring and falling brand value for cricketers. As England picked up their maiden World Cup on Sunday, their brand value grew four folds. IPL franchise owners have new names on their wish list to bid for in the next season. According to experts the team owners are also ready to loosen their purse string generously to get the star performers of the finals on board.

Names like Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham, Kane Williamson are on top pf the preference list for IPL franchises.

“IPL is all about handling pressure and performing well in crucial overs that change the game, so is the World Cup. Irrespective of who lifted the Cup both team England and team New Zealand have picked up a lot of brownie points for playing extremely well under pressure. So any player who has performed well under intense pressure will see a good bidding season in IPL 2020,” said Pravin Amre, talent scout for the Delhi Daredevils “This is the reason we got Boult in our team because we know he works well even under pressure. He has got the temperament to play in crucial overs like he did in the finals, and for playing in the IPL that is a key requirement. He is a valued player in IPL whose World Cup performance takes him higher up the ladder of brand worth.”

According to experts the bidding tables at IPL look for game changers and the World Cup finals especially the super over served game changers on a platter. “The bidders will definitely retain players who have proved their worth in the finals and are already part of the franchises and also try and get new game changers. It is all about demand and supply in the IPL,” Amre added.

Does the World Cup feat also translate to hiked remuneration for the stars of the finals? Mostly yes. “Players who have had excellent form in the World Cup can easily expect between 20 percent and 30 percent hike in the bidding rates because the franchise owners never shy away from investing in talent that promises results. It’s not just players from the winning or runners up team, players like Rohit Sharma and Shakib Al Hasan have also been in excellent form,” said Indranil Das Blah, Founding Partner of Celebrity management firm Kwan Entertainment.

Some experts also say it is a full circle of brand creation with IPL and World Cup. “Players like Archer and Williamson are products of IPL. Towards the beginning of the World Cup a lot of people would have identified with them through their performance in the IPL. And in next IPL people would still be talking of their performance in the World Cup. While some players have definitely created a lot of interest around them with their performance in the World Cup, IPL is still 10 months away and we have to wait and watch to see how their brand hype translates into success,” said IPL chairman, Rajeev Shukla. 

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