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Back in the 80s, when there used to be only about 40 days of live cricket telecast on TV in a year, one used to look forward to every game. But ask a cricket fan today to recall more than three champagne moments from the last IPL, and he’ll struggle. Indeed, too much of everything is bad. Or is it, asks Shailesh Kapoor of Ormax Media.

Shailesh Kapoor Apr 22, 2010 11:06 AM

IPL3 receives average TVR of 4.5 pc in the last 53 matches

According to TAM Sports for all India market, in the CS 4+ category, IPL3 has managed to reach an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009.

exchange4media Mumbai Bureau Apr 22, 2010 11:03 AM

Nationwide IT raids on IPL franchises; MSM, World Sports Group offices raided too

The Income Tax Department has tightened its noose around various IPL team owners, investigating the alleged financial dealings. The I-T Department had a busy day conducting nationwide searches in the offices of Kolkata Knight Riders and the Cricket Association of Bengal; Deccan Chronicle, the owners of Chennai Super Kings; and IPL broadcast agency broadcast agency Multi Screen Media, besides marketing agency World Sports Group.

exchange4media Staff Apr 22, 2010 8:56 AM

Mobile usage gains popularity during IPL3; 3G launch to give a further boost

Along with the TV and computer screens, IPL3 is being watched on mobile screens too. The ‘Informate Mobile Intelligence Report’ has thrown up some interesting observations on mobile usage during IPL3, which has gained much popularity and followers.

Robin Thomas Apr 19, 2010 10:09 AM

Tapping the kid power during IPL3

According to TAM data for all India market for the period March 12 to April 3, in the age group of 4-14 years, IPL 3 has received a viewership contribution of 17 per cent, which higher than the inaugural season of IPL, but is the same percentage as that of IPL2. How can marketers tap this segment during IPL? Is is impacting viewership of kids’ channels? exchange4media finds out from media planners.

Robin Thomas Apr 19, 2010 10:08 AM

Is the IPL charm wearing off for news media?

Seeing the amount of coverage generated by the Indian Premier League, one would doubt whether the charm is wearing off in any measure. However, as the tournament progresses, a certain level of fatigue seems to be building in, especially amid the news media. There are two sides to any story and exchange4media attempts to bring both sides into perspective here.

Nitin Pandey Apr 19, 2010 8:47 AM

Mid-Day, Foster’s to celebrate ‘Happy Hours’ @ 100 homes on day of IPL finals

Mid-Day, along with Foster’s, is all set to throw 100 parties on April 25, the day of the finals of the Indian Premier League Season 3. Mid-Day is running a competition with big prizes at stake. Hundred winners across Mumbai will be given a chance to throw a party at their residence on the day of the finals.

Nitin Pandey Apr 17, 2010 9:25 AM

Mobile Internet spreading the IPL fever globally

The combination of mobile Internet and the IPL has proved to be a great success across the globe. The whole array of IPL T20 mobile applications has been a grand success. Since the IPL mobile applications are entirely web-based applications, the growth of mobile Internet has helped the application to establish a wider user base around the world.

Vijayakumar Radhakrishnan Apr 17, 2010 9:24 AM

Mumbai delivers the highest TVR for IPL3; Hyderabad, Kolkata follow

According to TAM Sports, for all India market in the CS 4+ category from March 28 to April 3, Mumbai delivered the highest TVR for IPL3, followed by Hyderabad and Kolkata.

Robin Thomas Apr 13, 2010 8:23 AM

Mumbai Indians most popular team, Tendulkar most popular IPL player: iDubba Report

With the start of IPL3, iDubba has launched some features that allow users to set team-specific and player-specific alerts so that they need not worry about missing their favourite player batting or bowling during the match.

exchange4media Mumbai Bureau Apr 8, 2010 12:30 PM

IPL3 scores 4.67 TVR for last 33 matches, inches closer to inaugural IPL ratings

According to TAM, in the CS4+ category, all India market, IPL3 matches held from March 28 to April 3, 2010, a total of 10 matches, have delivered an average TVR of 4.50 per cent. On the other hand, the average TVR for the last 33 matches during IPL3 touched 4.67 per cent as compared to 4.69 per cent TVR during the inaugural season of IPL.

Robin Thomas Apr 8, 2010 12:27 PM

Now, Fever FM partners with Mumbai Indians

After partnering with IPL teams of after Delhi Daredevils and Kolkata Knight Riders, Fever FM now joined hands with Mumbai Indians, which is currently top of the League. Cricket fans in Mumbai can now look forward to some great on-air content and contests.

exchange4media Mumbai Bureau Apr 6, 2010 11:42 AM

Surprise, ratings of weekdays for IPL3 higher than weekends

While one would expect more people to tune in to the IPL matches on weekends, the opposite is being seen. According to TAM, all India market from March 12-27, 2010, IPL3 received an average TVR of 4.86 per cent on week days, while on weekends the ratings saw a marginal drop with an average TVR of 4.55 per cent.

Robin Thomas Apr 6, 2010 11:40 AM

After domestic success, next growth for IPL to come from international markets

In just its third year, IPL has a long way to go before it can join the ranks of EPL (English Premier League) or the Super Bowl. Despite the commercial success of IPL, one wonders whether the fanfare could be broadened further and what lessons IPL can learn from EPL.

Robin Thomas Apr 6, 2010 11:38 AM

Last 23 matches of IPL3 deliver highest reach, but TVR still falls short of Season 1

According to the latest TAM data, the average TVR for IPL3 matches in the CS 4+ category from March 21-27 is 4.82 per cent. While the TVR of the last 23 matches of IPL3 may be lower than Season 1, IPL3 certainly has the highest cumulative reach for the last 23 matches – 121 million – as compared to the last two years.

Robin Thomas Apr 1, 2010 8:42 AM

City factor key for Mumbai, Kolkata and Delhi being glued to IPL3

According to TAM data for all India market in CS4+ category, for the first 14 matches – from March 12-20 – Mumbai emerged as the city that is most glued to IPL3 matches, followed by Kolkata, Delhi, Chennai, and Bangalore. exchange4media speaks to media planners to get their views on whether the city factory has finally settled in during IPL.

Robin Thomas Mar 31, 2010 10:21 AM

Does IPL have the potential to be India's Superbowl?

The Super Bowl is the championship game of the National Football League, the premier association of professional American football. In 2010, it completed 43 years and is today considered as a pinnacle of any sport in the world. On the other hand, the Indian Premier League, though just three years old, has captured the nation’s attention and has the potential of turning out to be a blockbuster event, says MEC Access’ Rajneesh Chaturvedi.

Rajneesh Chaturvedi Mar 30, 2010 1:04 PM

‘Unless innovative, 5-10 sec ad breaks during IPL3 won’t have high recall value’

IPL3 has seen extensive use of the 5-10 second ad breaks that appear on screen during the matches. Moreover, the third umpire screen is also used for these 5-10 second commercials. exchange4media finds out from industry experts on whether these ad breaks are serving any purpose and whether they have high recall value.

Robin Thomas Mar 29, 2010 9:45 AM

Female viewers in IPL3 impressive, but marketers slow in targeting them

According to TAM Sports for the six metros in CS 4+ SEC ABC for the first 14 matches – from March 12-20, 2010 – the contributory share of female audience is 36 per cent. Given this figure, exchange4media finds out from media planners on their views regarding the contributory share of female audience and their impact on Hindi GECs.

Robin Thomas Mar 29, 2010 9:44 AM

Red FM takes the open air double-decker bus to cheer for Mumbai Indians

Some lucky Mumbai Indians fans got to travel in an open air double-decker bus, along with Red FM RJs, on March 25 to cheer for their favourite team. The bus journey started from Red FM’s office and culminated at the Brabourne stadium, the venue of the IPL match between Mumbai Indians and Chennai Super Kings.

exchange4media Mumbai Bureau Mar 27, 2010 9:24 AM