IPL News 2021

bcci

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI

exchange4media Staff Dec 26, 2020 9:05 AM

sourav ganguly

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

IPL

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022

Ruhail Amin Dec 23, 2020 8:08 AM

IPL 2020

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament

exchange4media Staff Nov 19, 2020 9:06 AM

IPL 2020

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar

Sonam Saini Nov 12, 2020 9:08 AM

Hotstar IPL

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

dream11

The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

IPL

As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Sonam Saini Oct 23, 2020 8:49 AM

Hotstar IPL

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

IPL

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin Oct 21, 2020 9:07 AM

Bharatpe

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

IPL 2020

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

sanjog gupta

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

Disney Hotstar

Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views

exchange4media Staff Oct 8, 2020 3:59 PM

IPL

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM

swiggy

Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team

exchange4media Staff Sep 29, 2020 3:20 PM

dailyhunt

The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos

exchange4media Staff Sep 29, 2020 3:03 PM

IPL 2020

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

appolo

As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys

exchange4media Staff Sep 24, 2020 7:30 PM