IPL News
Total loss for Hindi GECs now stands at 15% compared to pre-IPL week 14

The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data

Priyanka Mehra May 18, 2015 9:12 AM

Will IPL Fan Parks attract more brands?

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

IPL 8 viewership grows by 22% in 45 matches

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

IPL continues to cut into Hindi GEC Ratings

This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14

Priyanka Mehra May 4, 2015 1:32 PM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

IPL 8: Brands up their spends on IPL 8 by 15-25%

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

As IPL ratings go up; Hindi GEC genre witnesses a drop

Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled

Priyanka Mehra Apr 27, 2015 9:01 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

exchange4media Staff Apr 24, 2015 8:05 AM

Will IPL 8 bring an ad spend windfall for OOH?

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

IPL 8 records 4.5 TVRs in opening week; viewership up by 42% compared to IPL 7

The first match on April 8th between Mumbai Indians and Kolkata Knight Riders scored ratings of 5.4 TVRs. Time spent by viewers has increased by 22%

exchange4media Staff Apr 17, 2015 9:23 AM

 IPL Day 1 viewership 6 times that of 2014 on hotstar

The platform recorded 7.2 million video views for the first match between Mumbai Indians and Kolkata Knight Riders on April 8. This is 6 times the viewership on starsports.com last year for the first match of Pepsi IPL 2014

exchange4media Staff Apr 10, 2015 4:02 PM

CarDekho.com launches new 'Mr I Know' TVCs for IPL 8

The new campaign created by Linen Lintas for IPL 2015 will see Mr. I Know with his gang of friends watching cricket continuing with his old habit of cutting short a person’s sentence and finishing it with his own ‘uncalled for’ information

exchange4media Staff Apr 9, 2015 9:08 AM

IPL allows high impact reach and captive viewing: Ronita Mitra

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy Apr 8, 2015 8:26 AM

IPL expected to rake in an estimated Rs.250 crore from on-ground sponsorship

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

IPL sells 100% inventory; adds 3 new sponsors

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

IPL 8 campaign takes the safe route of uniting Indians 'emotionally'

Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea

Sarmistha Neogy Apr 1, 2015 9:18 AM

E-commerce ad spend windfall for IPL 8?

From Amazon, Snapdeal, CarDekho.com to Paytm, many e-commerce players are looking to associate with IPL 8

Collin Furtado Mar 24, 2015 8:59 AM

DDB Mudra West wins creative mandate for Sony MAX & Six's Pepsi IPL 2015 marketing campaign

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

Brands acquire 65-70% of IPL ad inventory

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM