The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data

Priyanka Mehra May 18, 2015 9:12 AM

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14

Priyanka Mehra May 4, 2015 1:32 PM

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled

Priyanka Mehra Apr 27, 2015 9:01 AM

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

exchange4media Staff Apr 24, 2015 8:05 AM

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

The first match on April 8th between Mumbai Indians and Kolkata Knight Riders scored ratings of 5.4 TVRs. Time spent by viewers has increased by 22%

exchange4media Staff Apr 17, 2015 9:23 AM

The platform recorded 7.2 million video views for the first match between Mumbai Indians and Kolkata Knight Riders on April 8. This is 6 times the viewership on starsports.com last year for the first match of Pepsi IPL 2014

exchange4media Staff Apr 10, 2015 4:02 PM

The new campaign created by Linen Lintas for IPL 2015 will see Mr. I Know with his gang of friends watching cricket continuing with his old habit of cutting short a person’s sentence and finishing it with his own ‘uncalled for’ information

exchange4media Staff Apr 9, 2015 9:08 AM

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy Apr 8, 2015 8:26 AM

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea

Sarmistha Neogy Apr 1, 2015 9:18 AM

From Amazon, Snapdeal, CarDekho.com to Paytm, many e-commerce players are looking to associate with IPL 8

Collin Furtado Mar 24, 2015 8:59 AM

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM