Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled

Priyanka Mehra Apr 27, 2015 9:01 AM

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

exchange4media Staff Apr 24, 2015 8:05 AM

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

The first match on April 8th between Mumbai Indians and Kolkata Knight Riders scored ratings of 5.4 TVRs. Time spent by viewers has increased by 22%

exchange4media Staff Apr 17, 2015 9:23 AM

The platform recorded 7.2 million video views for the first match between Mumbai Indians and Kolkata Knight Riders on April 8. This is 6 times the viewership on starsports.com last year for the first match of Pepsi IPL 2014

exchange4media Staff Apr 10, 2015 4:02 PM

The new campaign created by Linen Lintas for IPL 2015 will see Mr. I Know with his gang of friends watching cricket continuing with his old habit of cutting short a person’s sentence and finishing it with his own ‘uncalled for’ information

exchange4media Staff Apr 9, 2015 9:08 AM

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy Apr 8, 2015 8:26 AM

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea

Sarmistha Neogy Apr 1, 2015 9:18 AM

From Amazon, Snapdeal, CarDekho.com to Paytm, many e-commerce players are looking to associate with IPL 8

Collin Furtado Mar 24, 2015 8:59 AM

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

Novi Digital Entertainment will be awarded certain media rights to the Pepsi IPL for 2015, 2016 and 2017 seasons for a cumulative fee of Rs 302.2 crore

exchange4media Staff Feb 11, 2015 6:23 PM

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado Jan 23, 2015 8:27 AM

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM