The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Sonam Saini Oct 23, 2020 8:49 AM

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin Oct 21, 2020 9:07 AM

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views

exchange4media Staff Oct 8, 2020 3:59 PM

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM

Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team

exchange4media Staff Sep 29, 2020 3:20 PM

The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos

exchange4media Staff Sep 29, 2020 3:03 PM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak

exchange4media Staff Sep 26, 2020 8:00 PM

As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys

exchange4media Staff Sep 24, 2020 7:30 PM

Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad

exchange4media Staff Sep 24, 2020 5:51 PM

The brand has been associated with T20 franchisees since 2016

exchange4media Staff Sep 23, 2020 3:19 PM

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

The campaign comprises several films which will be featured across media platforms

exchange4media Staff Sep 22, 2020 4:48 PM

The idea was conceptualized by Rapido and brought to life by Magix Engage

exchange4media Staff Sep 22, 2020 4:33 PM

The brand, in association with WATConsult, released the film on digital platforms

exchange4media Staff Sep 22, 2020 3:43 PM