IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres

Raushni Bhagia Mar 16, 2021 8:48 AM

The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April

exchange4media Staff Mar 15, 2021 12:39 PM

The official broadcaster has roped in Kamla Pasand and Frooti

exchange4media Staff Mar 15, 2021 9:05 AM

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

The digital stockbroking company now joins the ranks of TATA Motors, Unacademy, Dream11 and Cred

exchange4media Staff Mar 12, 2021 10:10 AM

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us, Vivo India Director Brand Strategy Nipun Marya has reportedly said

exchange4media Staff Mar 11, 2021 7:00 PM

According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors

Javed Farooqui Mar 11, 2021 9:14 AM

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

Myntra made an announcement of it being the official fashion partner for Chennai Super Kings on March 8

exchange4media Staff Mar 10, 2021 7:00 PM

Dream11 is ‘Co-Presenting' sponsor, Upstox and Vimal Elaichi are ‘Co-Powered By’ sponsors

exchange4media Staff Mar 10, 2021 3:38 PM

Rajasthan Royals will sport logo of Studds on the leading side of playing headgear including helmet and caps during the 14th and 15th editions of the league

exchange4media Staff Mar 10, 2021 3:10 PM

Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year

exchange4media Staff Mar 10, 2021 12:07 PM

Just Dial has notified the Bombay Stock Exchange about the advertising agreement with Star

exchange4media Staff Mar 9, 2021 4:39 PM

As part of the collaboration, at least three star players will be involved in various promotional activities

exchange4media Staff Mar 8, 2021 5:04 PM

Defending champs Mumbai Indians will take on Royal Challengers in Chennai in the tournament's first match

exchange4media Staff Mar 8, 2021 8:02 AM

The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide

exchange4media Staff Mar 1, 2021 12:50 PM

Sam Balsara, Chairman and Managing Director, Madison World, explains why IPL is a fine platform for advertisers to improve reach and growth

Christina Moniz Feb 22, 2021 11:34 AM

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin Tendulkar’s son Arjun Tendulkar who finally made his IPL debut

Ruhail Amin Feb 19, 2021 8:28 AM