IPL News
Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff Oct 19, 2015 8:13 AM

If Pepsi exits, IPL sponsorship pricing may see up to 30% drop

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too

exchange4media Staff Oct 12, 2015 8:12 AM

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 10:41 AM

How will the exit of CSK and RR affect TV viewership of IPL?

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 10:33 AM

Lodha Panel verdict on CSK & RR to have limited effect on IPL brand pull, say experts

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 10:29 AM

CSK brings in higher viewership than IPL’s average viewership

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 10:18 AM

E-commerce emerges as top advertising category in IPL 8

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

exchange4media Staff Jun 12, 2015 10:18 AM

Hindi GEC genre continues on the road to ratings recovery

As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively

Priyanka Mehra Jun 8, 2015 10:25 AM

IPL 8 sees 20% ratings growth over IPL 7

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 10:09 AM

Hindi GEC genre recovers with end of IPL?

The end of IPL season seems to spell good news for the Hindi GEC genre, though the increased GRPs are a result of non-prime time viewing in week 21

Priyanka Mehra Jun 1, 2015 11:01 AM

IPL 8 grows by 23% in 59 matches

Till its seventh week IPL 8 garnered 22% more TVRs than IPL 7

exchange4media Staff May 29, 2015 8:00 AM

Total loss for Hindi GECs now stands at 15% compared to pre-IPL week 14

The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data

Priyanka Mehra May 18, 2015 9:12 AM

Will IPL Fan Parks attract more brands?

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

IPL 8 viewership grows by 22% in 45 matches

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

IPL continues to cut into Hindi GEC Ratings

This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14

Priyanka Mehra May 4, 2015 1:32 PM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

IPL 8: Brands up their spends on IPL 8 by 15-25%

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

As IPL ratings go up; Hindi GEC genre witnesses a drop

Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled

Priyanka Mehra Apr 27, 2015 9:01 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

exchange4media Staff Apr 24, 2015 8:05 AM