IPL News 2021
The franchise has added Kent RO as another principal sponsor to its portfolio
exchange4media Staff Mar 24, 2021 11:24 AM
Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years
Sonam Saini Mar 24, 2021 9:00 AM
The total awareness for Livguard reached up to 75% from 55% during the IPL campaign
Dipali Banka Mar 24, 2021 8:29 AM
The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days
Javed Farooqui Mar 24, 2021 8:16 AM
Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV
exchange4media Staff Mar 23, 2021 12:03 PM
Besides being a co-presenting sponsor on Star India & associate sponsor on Disney+ Hotstar, PhonePe is also sponsoring 4 IPL franchises
Javed Farooqui Mar 23, 2021 8:09 AM
This year, Star Sports witnessed a significant interest from multiple brand categories including Ed Tech, Fantasy Sports, FMCG, Beverages, Financial Services, Pay Wallets, Home Décor, among others
exchange4media Staff Mar 22, 2021 12:27 PM
The broadcaster is expected to onboard a few more associate sponsors soon
Javed Farooqui Mar 22, 2021 9:29 AM
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Misbaah Mansuri Mar 22, 2021 8:51 AM
DC jersey launched at unique event in the presence of fans
exchange4media Staff Mar 19, 2021 1:11 PM
While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG
Ashee Sharma Mar 19, 2021 8:47 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
Ashee Sharma Mar 18, 2021 8:39 AM
The brand will be the Official Tire Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals
exchange4media Staff Mar 17, 2021 4:14 PM
The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021
exchange4media Staff Mar 17, 2021 8:18 AM
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Raushni Bhagia Mar 16, 2021 8:48 AM
The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April
exchange4media Staff Mar 15, 2021 12:39 PM
The official broadcaster has roped in Kamla Pasand and Frooti
exchange4media Staff Mar 15, 2021 9:05 AM
While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined
Ruhail Amin Mar 15, 2021 8:22 AM
The digital stockbroking company now joins the ranks of TATA Motors, Unacademy, Dream11 and Cred
exchange4media Staff Mar 12, 2021 10:10 AM
