Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Gujarat Lions owned by Intex Technologies announces that digital payment solutions company Oxigen Services India Pvt Ltd are 'Title Sponsors' for upcoming IPL season 9.

exchange4media Staff Mar 31, 2016 1:04 PM

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament

Madhuwanti Saha Mar 23, 2016 7:54 AM

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 10, 2016 5:06 PM

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

The newly formed Rajkot IPL Team has announced its official name as ‘Gujarat Lions’ and ace cricketer Suresh Raina will lead the team.

exchange4media Staff Feb 3, 2016 8:25 AM

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:53 AM

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff Oct 19, 2015 8:13 AM

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too

exchange4media Staff Oct 12, 2015 8:12 AM

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 10:41 AM

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 10:33 AM

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 10:29 AM

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 10:18 AM

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

exchange4media Staff Jun 12, 2015 10:18 AM

As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively

Priyanka Mehra Jun 8, 2015 10:25 AM

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 10:09 AM

The end of IPL season seems to spell good news for the Hindi GEC genre, though the increased GRPs are a result of non-prime time viewing in week 21

Priyanka Mehra Jun 1, 2015 11:01 AM

Till its seventh week IPL 8 garnered 22% more TVRs than IPL 7

exchange4media Staff May 29, 2015 8:00 AM