IPL News

IPL 2018's opening event with Bollywood stars had social media enthusiasts tweeting nonstop

exchange4media Staff Apr 9, 2018 8:54 AM

Mumbai Indians, RCB & KKR top 3 most viewed IPL teams

Royal Challengers Bangalore comes close second with 18.37 million impressions on average per match while Shah Rukh Khan’s Kolkata Knight Riders stood third with 16.57 million impressions

exchange4media Staff Jun 16, 2016 8:10 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9 generates 3.1 million mentions on social media: Report

The report, by Maxus MESH, however, says that despite massive engagement seen during IPL 9, the hashtag #VIVOIPL received nearly half the total mentions received by #PepsiIPL last year

exchange4media Staff Jun 2, 2016 8:02 AM

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

exchange4media Staff May 27, 2016 8:02 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

IPL 9: Mumbai Indians vs Royal Challengers attracts 20 mn impressions in week 5

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

exchange4media Staff May 20, 2016 8:08 AM

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers

exchange4media Staff May 19, 2016 8:06 AM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

Hindi GECs plummet 10-14% in viewership as IPL's popularity soars

While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively

Madhuwanti Saha May 17, 2016 8:04 AM

Royal Challengers Bangalore lead social media SOV in IPL 9

IPL season 9 has already overtaken season 8 in terms of total online conversations. RCB, Mumbai Indians and Kings XI Punjab are the most talked about teams on the internet

exchange4media Staff May 16, 2016 8:07 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

IPL 9:  Mumbai Indians Vs Kolkata Knight Riders attracts maximum viewership in week 3

IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs

exchange4media Staff May 6, 2016 9:08 AM

IPL 9: With over 80 sponsors, it’s carnival time for brands

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

Neeta Nair May 5, 2016 8:03 AM

SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

exchange4media Staff May 4, 2016 9:15 AM

IPL9: Mumbai Indians Vs Royal Challengers Bangalore attract maximum viewership in week 2

IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings

Madhuwanti Saha May 3, 2016 8:11 AM

Are Digital assets redefining sports sponsorship in IPL-9?

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership

exchange4media Staff May 2, 2016 8:09 AM

IPL battles the PIL onslaught; mulls shifting overseas

BCCI is planning to shift the IPL franchise overseas next year in the wake of the PILs being filed against the functioning of the league in the recent weeks

exchange4media Staff Apr 26, 2016 8:34 AM

Sony Max bets on digital for IPL promotion

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM