IPL News

The fabric and personal care brand has entered the league for the first time this year and is looking forward to explore big opportunities.

Anam Khan Apr 13, 2018 8:53 AM

The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,000 impressions (India Urban, Males 15+AB).

exchange4media Staff Apr 13, 2018 8:52 AM

Somany RCB

As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and advertising campaigns across all touch points like outdoor, digital, social, radio and print.

exchange4media Staff Apr 11, 2018 3:49 PM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

Star India's OTT platform garnered a concurrency rate of 4 million at a particular interval of time as against its 1.8 million previous year

exchange4media Staff Apr 10, 2018 1:54 PM

VIVO IPL

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

exchange4media Staff Apr 10, 2018 1:53 PM

Marvel KKR

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks and more.

exchange4media Staff Apr 9, 2018 6:36 PM

KingsXI Punjab Tecno Mobile

Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India.

exchange4media Staff Apr 9, 2018 3:21 PM

Makemytrip IPL

Saujanya Shrivastava, Group CMO, MakeMyTrip, said that they are strong believers of cricket as a property because it’s clearly a passion point for consumers at large in the country

Dolly Mahayan Apr 9, 2018 8:57 AM

IPL 2018's opening event with Bollywood stars had social media enthusiasts tweeting nonstop

exchange4media Staff Apr 9, 2018 8:54 AM

Mumbai Indians, RCB & KKR top 3 most viewed IPL teams

Royal Challengers Bangalore comes close second with 18.37 million impressions on average per match while Shah Rukh Khan’s Kolkata Knight Riders stood third with 16.57 million impressions

exchange4media Staff Jun 16, 2016 8:10 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9 generates 3.1 million mentions on social media: Report

The report, by Maxus MESH, however, says that despite massive engagement seen during IPL 9, the hashtag #VIVOIPL received nearly half the total mentions received by #PepsiIPL last year

exchange4media Staff Jun 2, 2016 8:02 AM

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

exchange4media Staff May 27, 2016 8:02 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

IPL 9: Mumbai Indians vs Royal Challengers attracts 20 mn impressions in week 5

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

exchange4media Staff May 20, 2016 8:08 AM

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers

exchange4media Staff May 19, 2016 8:06 AM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

Hindi GECs plummet 10-14% in viewership as IPL's popularity soars

While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively

Madhuwanti Saha May 17, 2016 8:04 AM