IPL News 2021
Star Sports

This year, Star Sports witnessed a significant interest from multiple brand categories including Ed Tech, Fantasy Sports, FMCG, Beverages, Financial Services, Pay Wallets, Home Décor, among others

exchange4media Staff Mar 22, 2021 12:27 PM

IPL

The broadcaster is expected to onboard a few more associate sponsors soon

Javed Farooqui Mar 22, 2021 9:29 AM

IPL 2021

Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM

Tata Motors

While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG

Ashee Sharma Mar 19, 2021 8:47 AM

OOH IPL branding 2021

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

Cadbury - Thank you Bar

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

BKT

The brand will be the Official Tire Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals

exchange4media Staff Mar 17, 2021 4:14 PM

bcci

The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021

exchange4media Staff Mar 17, 2021 8:18 AM

CEAT-IPL Campaign

IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres

Raushni Bhagia Mar 16, 2021 8:48 AM

Star Sports IPL Campaign

The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April

exchange4media Staff Mar 15, 2021 12:39 PM

IPL

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

upstox

The digital stockbroking company now joins the ranks of TATA Motors, Unacademy, Dream11 and Cred

exchange4media Staff Mar 12, 2021 10:10 AM

IPL

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

My11circle

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

vivo

Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us, Vivo India Director Brand Strategy Nipun Marya has reportedly said

exchange4media Staff Mar 11, 2021 7:00 PM

IPL

According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors

Javed Farooqui Mar 11, 2021 9:14 AM

Arjun Mohan, CEO – India, upGrad

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

csk

Myntra made an announcement of it being the official fashion partner for Chennai Super Kings on March 8

exchange4media Staff Mar 10, 2021 7:00 PM