IPL News

According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth

exchange4media Staff May 3, 2018 8:58 AM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman Apr 30, 2018 8:58 AM

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

Misbaah Mansuri Apr 27, 2018 8:53 AM

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff Apr 26, 2018 8:58 AM

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube

Misbaah Mansuri Apr 26, 2018 8:54 AM

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

Misbaah Mansuri Apr 25, 2018 8:57 AM

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM

In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff Apr 24, 2018 8:50 AM

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar Apr 23, 2018 8:57 AM

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

Misbaah Mansuri Apr 23, 2018 8:55 AM

Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK

Misbaah Mansuri Apr 20, 2018 8:55 AM

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

Misbaah Mansuri Apr 19, 2018 8:58 AM

VIVO IPL

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.

exchange4media Staff Apr 16, 2018 9:06 PM

MI Lowe Lintas

With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.

exchange4media Staff Apr 16, 2018 6:58 PM

Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost

exchange4media Staff Apr 14, 2018 9:30 AM

An interview with Roger Pua, Senior Director, Brand, Marketing Communications, LinkedIn, APAC and China, on the campaign #InItTogether that was first launched in the US in January

exchange4media Staff Apr 13, 2018 9:00 AM

VIVO IPL

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

exchange4media Staff Apr 13, 2018 8:56 AM

Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

Dolly Mahayan Apr 13, 2018 8:54 AM