IPL News

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar Apr 23, 2018 8:57 AM

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

Misbaah Mansuri Apr 23, 2018 8:55 AM

Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK

Misbaah Mansuri Apr 20, 2018 8:55 AM

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

Misbaah Mansuri Apr 19, 2018 8:58 AM

VIVO IPL

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.

exchange4media Staff Apr 16, 2018 9:06 PM

MI Lowe Lintas

With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.

exchange4media Staff Apr 16, 2018 6:58 PM

Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost

exchange4media Staff Apr 14, 2018 9:30 AM

An interview with Roger Pua, Senior Director, Brand, Marketing Communications, LinkedIn, APAC and China, on the campaign #InItTogether that was first launched in the US in January

exchange4media Staff Apr 13, 2018 9:00 AM

VIVO IPL

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

exchange4media Staff Apr 13, 2018 8:56 AM

Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

Dolly Mahayan Apr 13, 2018 8:54 AM

The fabric and personal care brand has entered the league for the first time this year and is looking forward to explore big opportunities.

Anam Khan Apr 13, 2018 8:53 AM

The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,000 impressions (India Urban, Males 15+AB).

exchange4media Staff Apr 13, 2018 8:52 AM

Somany RCB

As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and advertising campaigns across all touch points like outdoor, digital, social, radio and print.

exchange4media Staff Apr 11, 2018 3:49 PM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

Star India's OTT platform garnered a concurrency rate of 4 million at a particular interval of time as against its 1.8 million previous year

exchange4media Staff Apr 10, 2018 1:54 PM

VIVO IPL

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

exchange4media Staff Apr 10, 2018 1:53 PM

Marvel KKR

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks and more.

exchange4media Staff Apr 9, 2018 6:36 PM

KingsXI Punjab Tecno Mobile

Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India.

exchange4media Staff Apr 9, 2018 3:21 PM

Makemytrip IPL

Saujanya Shrivastava, Group CMO, MakeMyTrip, said that they are strong believers of cricket as a property because it’s clearly a passion point for consumers at large in the country

Dolly Mahayan Apr 9, 2018 8:57 AM