IPL News 2021

Amit Tiwari

Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms

Misbaah Mansuri Apr 27, 2021 8:33 AM

groupm

The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement

exchange4media Staff Apr 26, 2021 11:11 AM

IPL ads

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Vivek Srivatsa

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

IPL

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Herbalife

This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

exchange4media Staff Apr 21, 2021 4:23 PM

cricket

As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

Walkaroo

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM

Signify

The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy

exchange4media Staff Apr 20, 2021 12:56 PM

Nipun Marya

Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'

Misbaah Mansuri Apr 16, 2021 8:33 AM

CenturyPly

Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood

exchange4media Staff Apr 14, 2021 4:07 PM

Kotak-MI

KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans

exchange4media Staff Apr 14, 2021 3:57 PM

Janhavi Parikh

Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy

Javed Farooqui Apr 13, 2021 8:59 AM

delhi capitals

The franchise has also onboarded 25 partners, 10 more than the previous year

Javed Farooqui Apr 13, 2021 8:53 AM

cred

Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM

upstox

The first stockbroking firm to partner with IPL, the platform aims to drive equity investment culture in the country with the campaign

exchange4media Staff Apr 10, 2021 7:19 AM