The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL

exchange4media Staff Apr 8, 2021 3:40 PM

This year, Dream11 has dwelled on the importance of Team Spirit in its campaign #TeamHaiTohMazaaHai & cricketers are all up for it as they take digs at each other in a fun banter

exchange4media Staff Apr 8, 2021 3:38 PM

Bodycare’s special campaign on body positivity will also spread the right message to the viewers with this association

exchange4media Staff Apr 8, 2021 1:32 PM

In 2021, the Delhi-based franchise has on-boarded a record 25 partners, 9 more than the previous year

exchange4media Staff Apr 7, 2021 2:18 PM

The multilingual video-anthem is developed by Nucleya & sung by 7 rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city

exchange4media Staff Apr 7, 2021 1:06 PM

Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg

exchange4media Staff Apr 6, 2021 4:01 PM

The streaming platform will be telecasting the series in close to 100 countries

exchange4media Staff Apr 6, 2021 3:21 PM

To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions

exchange4media Staff Apr 6, 2021 1:50 PM

Sanjog Gupta, Star-Disney India Head-Sports, shares how the network is using tech innovations to get fans closer to IPL and bring alive facets of the game that are not even looked at

Javed Farooqui Apr 6, 2021 9:00 AM

Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more

Javed Farooqui Apr 6, 2021 8:56 AM

As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss

exchange4media Staff Apr 5, 2021 4:11 PM

Will co-create 150 videos giving a sneak peek into the fashion choices of RCB players

exchange4media Staff Apr 5, 2021 4:09 PM

The brand has become the official sponsor of SRH with this long-standing collaboration

exchange4media Staff Apr 5, 2021 2:09 PM

This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets

exchange4media Staff Apr 5, 2021 1:48 PM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM

The brand is the Official Tire Partner for the IPL team

exchange4media Staff Apr 5, 2021 11:58 AM

With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'

exchange4media Staff Apr 5, 2021 9:30 AM

Optimum Nutrition will be the official nutrition partner for the Delhi Capitals

exchange4media Staff Apr 2, 2021 4:14 PM

Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

Becomes Associate Sponsor with the streaming service for the upcoming season

exchange4media Staff Apr 1, 2021 3:28 PM