The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha 26-May-2018

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff 24-May-2018

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff 22-May-2018

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff 21-May-2018

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff 17-May-2018

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff 10-May-2018

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

exchange4media Staff 09-May-2018

Wavemaker analyses social media conversations that happened around IPL season 11 from 7th April to 4th May 2018

exchange4media Staff 09-May-2018

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff 07-May-2018

Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff 07-May-2018

According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth

exchange4media Staff 03-May-2018

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair 01-May-2018

Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman 30-April-2018

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

Misbaah Mansuri 27-April-2018

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff 26-April-2018

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube

Misbaah Mansuri 26-April-2018

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

Misbaah Mansuri 25-April-2018

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri 24-April-2018

In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff 24-April-2018

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar 23-April-2018