Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff May 31, 2018 3:10 PM

Chinese handset manufacturer Vivo had the maximum mentions of over 667k times

exchange4media Staff May 31, 2018 8:59 AM

Chennai Super Kings was the most discussed team this IPL, followed by Mumbai Indians and SunRisers Hyderabad

exchange4media Staff May 31, 2018 8:56 AM

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha & Sonam Saini May 30, 2018 8:57 AM

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas May 28, 2018 8:57 AM

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

exchange4media Staff May 28, 2018 8:55 AM

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff May 22, 2018 9:45 AM

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff May 21, 2018 4:50 PM

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff May 17, 2018 8:55 AM

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

exchange4media Staff May 9, 2018 7:49 PM

Wavemaker analyses social media conversations that happened around IPL season 11 from 7th April to 4th May 2018

exchange4media Staff May 9, 2018 8:55 AM

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff May 7, 2018 4:27 PM

Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM

According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth

exchange4media Staff May 3, 2018 8:58 AM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman Apr 30, 2018 8:58 AM

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

Misbaah Mansuri Apr 27, 2018 8:53 AM