IPL News 2021
BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble
exchange4media Staff May 10, 2021 4:54 PM
According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament
exchange4media Staff May 10, 2021 9:51 AM
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
exchange4media Staff May 10, 2021 9:09 AM
The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal
exchange4media Staff May 7, 2021 12:54 PM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM
As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones
Javed Farooqui May 6, 2021 9:29 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
exchange4media Staff May 5, 2021 11:04 AM
Where many cricket fans expressed their disappointment, others welcomed the decision
exchange4media Staff May 5, 2021 9:14 AM
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Javed Farooqui May 5, 2021 9:11 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
BCCI Vice President Rajiv Shukla made the announcement on Tuesday, May 4 after a Sunrisers Hyderabad player was tested positive for Covid
exchange4media Staff May 4, 2021 1:21 PM
While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source
Javed Farooqui May 4, 2021 9:04 AM
The match slated to take place between the two teams today on May 3 has been postponed after KKR's Varun Chakaravarthy and Sandeep Warrier tested positive
exchange4media Staff May 3, 2021 1:55 PM
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
exchange4media Staff May 3, 2021 8:39 AM
Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches
exchange4media Staff May 1, 2021 7:58 AM
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
Javed Farooqui Apr 30, 2021 8:46 AM
Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL
Mansi Sharma Apr 29, 2021 9:08 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop
exchange4media Staff Apr 28, 2021 7:01 PM
