IPL News 2021
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
Javed Farooqui Apr 30, 2021 8:46 AM
Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL
Mansi Sharma Apr 29, 2021 9:08 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop
exchange4media Staff Apr 28, 2021 7:01 PM
The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's
exchange4media Staff Apr 27, 2021 8:37 AM
Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms
Misbaah Mansuri Apr 27, 2021 8:33 AM
The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
exchange4media Staff Apr 26, 2021 11:11 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
Industry players outline their strategies to drive user growth during the tournament
Javed Farooqui Apr 23, 2021 8:30 AM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
exchange4media Staff Apr 21, 2021 4:23 PM
As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year
exchange4media Staff Apr 20, 2021 3:45 PM
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
exchange4media Staff Apr 20, 2021 3:33 PM
The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
exchange4media Staff Apr 20, 2021 12:56 PM
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Misbaah Mansuri Apr 16, 2021 8:33 AM
Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood
exchange4media Staff Apr 14, 2021 4:07 PM
KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans
exchange4media Staff Apr 14, 2021 3:57 PM
