IPL News 2021

Sourav Ganguly

BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble

exchange4media Staff May 10, 2021 4:54 PM

IPL

According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament

exchange4media Staff May 10, 2021 9:51 AM

IPL

The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13

exchange4media Staff May 10, 2021 9:09 AM

IPL

The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal

exchange4media Staff May 7, 2021 12:54 PM

Star India

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

exchange4media Staff May 6, 2021 5:22 PM

star IPL

As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones

Javed Farooqui May 6, 2021 9:29 AM

MPL

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

IPL

The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

IPL

Where many cricket fans expressed their disappointment, others welcomed the decision

exchange4media Staff May 5, 2021 9:14 AM

bcci

Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

IPL

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

IPL

BCCI Vice President Rajiv Shukla made the announcement on Tuesday, May 4 after a Sunrisers Hyderabad player was tested positive for Covid

exchange4media Staff May 4, 2021 1:21 PM

IPL

While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source

Javed Farooqui May 4, 2021 9:04 AM

IPL

The match slated to take place between the two teams today on May 3 has been postponed after KKR's Varun Chakaravarthy and Sandeep Warrier tested positive

exchange4media Staff May 3, 2021 1:55 PM

ads

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

IPL

Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM

IPL

The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

khusnooma kapadia

Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL

Mansi Sharma Apr 29, 2021 9:08 AM

edtech

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

ESPNcricinfo

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM