IPL News 2021
IPL

The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

khusnooma kapadia

Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL

Mansi Sharma Apr 29, 2021 9:08 AM

edtech

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

ESPNcricinfo

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM

IIHB

The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

Amit Tiwari

Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms

Misbaah Mansuri Apr 27, 2021 8:33 AM

groupm

The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement

exchange4media Staff Apr 26, 2021 11:11 AM

IPL ads

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Vivek Srivatsa

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

IPL

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Herbalife

This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

exchange4media Staff Apr 21, 2021 4:23 PM

cricket

As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

Walkaroo

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM

Signify

The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy

exchange4media Staff Apr 20, 2021 12:56 PM

Nipun Marya

Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'

Misbaah Mansuri Apr 16, 2021 8:33 AM

CenturyPly

Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood

exchange4media Staff Apr 14, 2021 4:07 PM

Kotak-MI

KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans

exchange4media Staff Apr 14, 2021 3:57 PM