Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

The Hindi Speaking Market grew 32% and South 19% versus last year

exchange4media Staff Apr 4, 2019 7:14 PM

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff May 31, 2018 3:10 PM

Chinese handset manufacturer Vivo had the maximum mentions of over 667k times

exchange4media Staff May 31, 2018 8:59 AM

Chennai Super Kings was the most discussed team this IPL, followed by Mumbai Indians and SunRisers Hyderabad

exchange4media Staff May 31, 2018 8:56 AM

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha & Sonam Saini May 30, 2018 8:57 AM

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas May 28, 2018 8:57 AM

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

exchange4media Staff May 28, 2018 8:55 AM

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff May 22, 2018 9:45 AM

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff May 21, 2018 4:50 PM

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff May 17, 2018 8:55 AM

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

exchange4media Staff May 9, 2018 7:49 PM

Wavemaker analyses social media conversations that happened around IPL season 11 from 7th April to 4th May 2018

exchange4media Staff May 9, 2018 8:55 AM

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff May 7, 2018 4:27 PM

Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM