Nescafé romances Mumbaikars with new OOH campaign

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

Cars24 and Milestone Brandcom launch massive OOH campaign in Bangalore

Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

Suresh Balakrishna CEO Kinetic Worldwide Steps Down

His last day at the agency is July 13. He plans to take a break for a few months now.

Netflix India creates buzz through OOH for Sacred Games

Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.

Digital OOH is opportunity for growth: MD Media 24X7

Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come

Vyoma Media appoints Vandana Sharma as Business Head East

Sharma has over 20 years of experience in financial services and business development

OOH firm Rajdeep Publicity bags ad rights of NDMC digital screens

The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years

15-20% drop in OOH media revenue during monsoons: Industry Experts

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Media veteran Pradeep Iyengar enters display space in India

He has worked with WPP, IPG and Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst o...

Titan launches high-octane OOH campaign

OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products

Vyoma Media expands Sales Leadership Team with Key Appointments

Arun Murthy appointed as Vice President Business Development; Tanushri Roy appointed as Business Head Corporate Sales – West; Preeti Bagga appointed a...

Publicis Media acquires Ecosys OOH

Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space

NEONS 2018: Digital is an opportunity and also a challenge: CEO, Kinetic UK

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when i...

NEONS 2018: Competitive business sans regulatory framework leads to commoditisation: CEO, IOAA

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH confere...

Flashed Yesterday: NEONS Awards 2018: Kinetic India tops the chart with 7 Gold and 3 Silver

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

Picture Gallery: NEONS Awards and OOH Conference 2018

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

Jury votes for winners for the upcoming e4m NEON OOH, 2018

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugra...

What does the ad industry and OOH think about Budget 2018?

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found t...

Dineout targets masses with Great Indian Restaurant Festival OOH campaign

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Show more