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Zenith Media Asia to focus on India operations

21-November-2001
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Zenith Media Asia to focus on India operations

Zenith Media (Asia) is studying the market conditions and trends to chalk out the future strategy for its Indian wing, Zenith Media India. Zenith Media (Asia), which is part of the $9.8 billion Zenith Media Worldwide is working on the impact of the media merger of Publicis Groupe SA and Cordiant Communications Groupe on the Indian media operations. It is studying the conditions and the marketing trends in India to finalise our future plans.

On October 24 this year, Publicis Groupe SA and Cordiant Communications Group Plc announced the name and key global management of their recently-formed holding company, which now owns Zenith Media and Optimedia.

The company The Zenith Media Optimedia, owned 75 per cent by Publicis Groupe and 25 per cent by Cordiant Group Plc. Set up in April 2000, Zenith Media currently handles the media operations of leading advertising agencies Bates India and Saatchi & Saatchi Advertising.

The company has recently bagged a host of new accounts, which include LML Motorcycles and Maxima Watches, among others. .

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