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Zee to unfold revival plan

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Zee to unfold revival plan

The company is expected to revamp its game show Sawal Dus Crore Ka (SDCK) which failed to wean away viewers from Star’s KBC. The company is following the strategy suggested by its consultant AT Kearney.

Currently Zee lags behind Star Plus and Sony in terms of prime time programme viewership, according to both A C Neilsen’s TAM and INTAM television ratings ended November 18 and 19.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

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Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular