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Zee, Sterling to hold 20% each in DTH firm

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Zee, Sterling to hold 20% each in DTH firm

Zee Telefilms Ltd. And Sterling Infotech will be holding 20 per cent equity stake each in approximately Rs 1,350 crore the proposed KU-band direct-to-home television service company. The company already have in-principle okay from other broadcasters, in addition to Sun TV channels, for joining the platform. They have offer from 25 companies and investors to join the proposed DTH company. The DTH project is likely to be on air in about 90 days after making an application for a licence on formalisation of the guidelines by the government.


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