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Zee pushed to third place

09-January-2001
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Zee pushed to third place

Zee TV has been pushed to the third position, with only 11 entries against Star TV's 17 and Sony's 12, in the top 50 programmes list for the week ended December 23, 2000.

Star ruled cable & satellite homes in the week under review with two of its programmes - `Kaun Banega Crorepati' (KBC) and family drama `Kyunki Saas Bhi Kabhi Bahu Thi' (KSBKBT) - cornering eight topmost slots in the week under review.

But KSBKBT outdid KBC in actual viewership with 21.9 lakh average audience score against the latter's 21.88 lakh, heralding the onslaught of family dramas on the small screen, as per marketing research agency A C Nielsen's latest data.

Both KBC and KSBKBT, however, registered the highest TVR of 10.9 per cent for the week ended December 23 while another of Star's family dramas - 'Kahaani Ghar Ghar Ki' - notched TVR of 7.7 per cent, as per Nielsen's data for 'individuals 4+, sec ABC' categories across nine cities in all C&S homes.

Sony Entertainment Television inched up to the second position in the fierce channel wars, with yet another family drama - `Heena' - registering 4.8 per cent TVR for the week under review.

Erstwhile market leader Zee TV's topmost programme for that week was `Koshish Ek Aasha' at the 13th slot with an average TVR of 5.7 per cent.

In yet another surprise rating, Zee's controversial gameshow managed to find place in the top 50 list; `Sawaal Dus Crore Ka' was rated at the 46th position in that week's top 50 programmes with 2.7 per cent average TVR, trailing even Kodeeswaran.

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