Top Story

e4m_logo.png

Home >> International >> Article

Zee programmes fail to make it to top 50

08-September-2001
Font Size   16
Zee programmes fail to make it to top 50

Zee TV’s new programmes in the first week after relaunch of the channel have failed to evoke much response among viewers with none of them making it to the top 50 shows, according to TAM data.

The highest rated show on the channel is the long running serial Koshish Ek Aashaa which ranks 40th with a television ratings points (TRP) of 3.9, followed by Mehndi Tere Naam Ki (3.9) and Amanat (3.4). The three shows which made it to the top 50 were at the 8.30 p.m. band.

The data is based on individuals in 9 cities for the week ended September 1, 2001, among the three channels (Star, Zee and Sony).

The data is based on individuals in 9 cities for the week ended September 1, 2001, among the three channels (Star, Zee and Sony).

Zee TV’s new programmes have earned a highest rating of 1.79, the leader being Koi Apna Sa. The data is for 15 markets in C&S homes.

Zee Group broadcasting chief executive officer Sandeep Goyal, however, refused to believe on the credibility of the rating agency. “It is completely unbelievable. The rating agency’s credibility is under cloud. When we were having such a huge number of calls for our interactive show, it is not possible that the ratings can be so low,” he said.

TAM has clarified that the Mumbai list of 228 homes released to the media is partial while the current panel strength is 312 homes.

Star Plus continued its dominance with 39 of its shows figuring in the top 50 from the three channels (Star, Zee and Sony). Sony TV had 8 shows in the best 50, led by its detective show CID, which climbed up to the 10th position.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...