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Zee poised to earn over Rs. 225 crores annually by turning pay: An exchange4media estimate

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Zee poised to earn over Rs. 225 crores annually by turning pay: An exchange4media estimate

With Zee Network turning digital, encrypted and pay, it’s estimated to earn over Rs. 225 crores from subscription revenues. Estimates are based on Zee TV, Zee Cinema and Zee News channel connectivity data as per NRS 2000 and the household subscription rates announced by the network. We have assumed a conservative 40% conversion of total Zee households into pay households.

Cable operators substantially under report the connectivity numbers as it forms basis of revenue collection.

Zee Network goes pay. Earnings Estimate by exchange4media
  All Zee TV Zee Cinema Zee News
Satellite HHs: (U+R) 30,878,000 21,741,000 16,582,000 12,053,000
Satellite HHs: Urban 22,348,000 18,698,000 15,377,000 10,941,000
Rate per HH/month (Rs.)   16 8 5
Annual revenue @ 40% conversion (Rs.)   1,436,006,400 590,476,800 262,584,000
Total annual subscription revenue for the Zee Network       2,289,067,200
Source: NRS 2000 (R1+R2)

However reaching these numbers is an uphill task. It will ultimately depend on the consumer pull and support of the cable networks. Zee has taken several steps to ensure that the connectivity is restored. To read more, click on the Zee's connectivity dips, woos consumers to hook-on.


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