Top Story


Home >> International >> Article

Zee on a syndication drive

Font Size   16
Zee on a syndication drive

Zee Telefilms Ltd has gone in for syndication of its news-based programmes and serials in a bid to tap new sources of revenues. It is a move common among foreign media companies.

The companies with which deals have been signed are a mix of terrestrial and satellite broadcasters. The approximately Rs 570- crore media conglomerate is negotiating to strike syndication deals in some of the Western countries also. Zee has a rich library containing both general entertainment and news-based programmes, which had not been properly exploited so far.

Zee is understood to be getting paid for its syndicated programmes in places like Bangladesh and Mauritius at rates which are almost at par with international rates and fall in the range between $3,000-5000 for a 30-minute programme.

Recently, Zee has gone in for an overhauling of its programmes on some channels, including Zee English. Zee News programmes in recent times have been overhauled and, according to an eight-city Intam survey between October 30-November 12, the channel has 50% share of viewership amongst news channels like Star News (31%), CNBC (12%), and CNN (7%).

The survey also showed that Zee's Alpha Marathi holds sway where Marathi channels are concerned with 51 per cent share.The nearest is DD's Marathi channel (25%) followed by ETV Marathi (14%) and Prabhat (10%).


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry