Top Story


Home >> International >> Article

Zee Network revamping its news channel

Font Size   16
Zee Network revamping its news channel

The Zee Network is concentrating on its 24-hour news channel, Zee News. After Sawal Dus Crore Ka, the mega gameshow failed to do miracles for Zee, the focus of the group has shifted to Zee News. Hoping that Zee News would be able to deliver what others in the Zee bouquet have not, the group is making heavy investments in its news channel.

At the cosmetic level, the ID of the Zee News channel is being changed. Apart from that, Zee is in talks with an American company, Novocom, to design attractive graphics for Zee News. Coinciding with the quality upgradation of Zee News, it has made promos to spread awareness about the new elements on the channel.

The recent move by the group to turn Zee News into a digital channel is also in sync with upgrading the quality of the channel. The channel is expected to go pay soon. At present, Zee News and Zee TV are the only two channels in the Zee bouquet, which is free-to-air. The restructuring of Zee News follows the report submitted by the consultancy firm A T Kearney which recently conducted a study on Zee's structure and strategy.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry