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Zee claims to be the worst hit by TRP expose

06-September-2001
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Zee claims to be the worst hit by TRP expose

Zee Network has claimed to be the worst-hit by the rating list expose. The network , which was depending on the forthcoming TRPs has called the development a ‘huge setback’. The expose has come just two days before the Zee’s much-awaited post-revamp TRPs. The ratings, which are expected by Friday, are bound to come under a cloud of suspicion.

Since Zee Network changed over 90 per cent of the programmes on its driver channel—Zee TV—from August 27, the first TRPs would have meant a lot to the channel in terms of attracting big bucks from advertisers. However, with the leak of the list of 600 households which had peoplemeter attached to their TV sets, the rating system is under scrutiny, and so is the credibility of programmes.

Reacting to the development in the rating scenario, Zee director marketing Partha Pratim Sinha termed it a major setback for the channel. The company had put in its entire research and resources in the revamp exercise and now it has been left absolutely high and dry.

Meanwhile, others in the advertising fraternity consider it as a wake-up call.

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