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UTV to handle the marketing for Koteeswaran

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UTV to handle the marketing for Koteeswaran

The marketing mandate for Sun TV's game show Koteeswaran is all set to change hands from New Age Entertainment to UTV. As per the new agreement, UTV will handle the marketing for the game show from 31 March 2000. Koteeswaran is currently aired on Saturday and Sunday in the 9 pm to 10 pm slot.

Industry sources have pointed out that Sun TV expected higher ratings from Koteeswaran. Other plans for Sun TV include a game show in Telugu on Gemini TV.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)