Top Story

e4m_logo.png

Home >> International >> Article

UTV to handle the marketing for Koteeswaran

15-March-2001
Font Size   16
UTV to handle the marketing for Koteeswaran

The marketing mandate for Sun TV's game show Koteeswaran is all set to change hands from New Age Entertainment to UTV. As per the new agreement, UTV will handle the marketing for the game show from 31 March 2000. Koteeswaran is currently aired on Saturday and Sunday in the 9 pm to 10 pm slot.

Industry sources have pointed out that Sun TV expected higher ratings from Koteeswaran. Other plans for Sun TV include a game show in Telugu on Gemini TV.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)